Presentation on Case Study of WIPRO LTD.LTD.- THE NEW FACE OF GLOBAL COMPETITION
Presented to: Dr. Himnashu Mohan

Fast Facts

Fast Facts

Fast Facts .

MISSION VISION W I P R O .

consumer care. engineering & healthcare businesses Provider of integrated business. lighting.COMPANY OVERVIEW ‡ Wipro (Western India Palm Refined Oils) started in 1945 as a vegetable oil trading company In 1977 Wipro entered into the information technology sector In 1979 Wipro began developing its own computers and in 1980 moved to software development Since 1992 Wipro began to grow its roots offshore in US and by 2000 its ADRs were listed in NYSE Currently Wipro Ltd deals in ± information technology. technology and process solutions on a global delivery platform First CMMi Level 5 certified software services company First company outside USA to receive the IEEE Software Process Award 55+ Centers of Excellence creates customized solutions irrespective of domain involved ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ .

PORTFOLIO OF PRODUCTS & SERVICES .

DISTRIBUTION CHANNELS Wipro Technologies uses two distribution models for its IT based services:‡Global Delivery Model.Also known as ³follow the sun model´ as it provides delivery of services at a global platform ‡Fixed Delivery model:.Distribution of services from one fixed location to multiple customers .

DISTRIBUTION CHANNELS ‡ Achieving Data Synchronization .

Seamless collaboration between retailers and suppliers ‡Centers of Excellence :.Distribution framework of WIPRO:‡Common Product Catalog :.This makes product data standardized or a creation of a common product catalog a pre requisite for all Project Management of any distributor ‡Reverse Logistics :.Provides winning solutions faced by Wipro¶s clients and help them proactively respond to industry trends .

PEOPLE & PROCESSES STRENGTHS ‡ Human Resources :. quality frameworks and service delivery innovation ‡ Employee Feedback and Communication:Wipro believes in connecting and listening to people ‡ Corporate Culture :.³Centers of Excellence´ delivering unmatched business value to customers through a process of quality excellence.Innovative and thought provoking corporate culture with beyond work ‡ Workforce diversity:.Promotes respect for entire human race .

Training and development programs at various stages have been designed by mapping the competencies to different roles  Entry Level Program (ELP) New leaders Program(NLP) Wipro Leaders Program(WLP) Business Leaders Program(BLP) Strategic Leaders Program(SLP) .PEOPLE & PROCESSES STRENGTHS ‡ Business Level Program:Wipro Leaders Qualities Survey:.360 degrees survey process Leaderships lifecycle Programs:.

Six sigma at Wipro means a measure of quality that strives for near perfection. It is an umbrella initiative covering all business units and divisions so that it could transform itself in a world class organization by following the following rules: Have products and services meet global benchmark  Ensure robust processes within the organization Consistently meet and exceed customer expectations Make quality a culture within .PEOPLE & PROCESSES STRENGTHS ‡Evolution of Six Sigma at Wipro:.Wipro started the initiative of Six Sigma in 2000.

. Wipro GE Medical system. to make & sell GE ultrasound scanners in India. ‡ GE quickly hire Wipro software programmers to write code for GE s ultra sound machine and its CT scanners.Journey of Wipro ‡ In 1989 general electric entered into a joint venture with Wipro. ‡ Wipro outsources work from India to GE as in India software programmers earn an average of $10000 a year while in US they make $ 64000 a year.

‡ Wipro was getting 50% of its revenue from general electrics at one pt. . by the mid 1990s. ‡ Wipro learnt a lesson as GE contracted out work to other IT companies. senior GE manager encourage other units to follow the medical division s lead & outsource information technology. (copied Wipro). ‡ Wipro moves the right path as they noted their weakness.Continued ‡ In mid 1990s.

Sony. ‡ In 2003.& Weyerhaeuser.Continued ‡ Wipro s customers are general electric . . sales. wipro signed a deal to design & engineer tape storage devices for storage technology. human resource applications from Bangalore. Hewlettpackward. home depot. Wipro was supporting a broad array of Weyerhaeuser s information system including logistics. ‡ In 2002. Nokia.

. ‡ Intention to expand its business Wipro was hiring local national to increase its sales. i. Wipro took over responsibility for all development work on this product line from 200 employees in Minneapolis. . global supply chain. ‡ In 2004.Continued. ‡ Now. ‡ Wipro moving towards high value added software services. Wipro has its direct sales presence in 35 countries mostly which are staffed by local nationals. billing systems for large corporations.e.

. They focused on product work where more communication between Wipro engineers &client is required than outsourcing..S).( 9 development centers in Europe & U. ‡ By 2005. ‡ Wipro was also buying local companies to give it instant industry presence as in Nov 2002 Wipro paid $26 million for American management system. ‡ Since 2000 Wipro moved some product development work out of India to developed nations. the company expected 3 quarters of the employees that customer see will be local nationals.Continued.

Intensity to win 2. Respect the individual 2. Act with Sensitivity 3. Maintain the highest ethical standards 5. Human Values: 2.Brand Evolution Mid-1970s Late 90s: ³ Applying Thought´ 2005-06 onwards: ³Spirit of Wipro´ 6 Wipro Beliefs 1. Serve customers well 6. Integrity: 3. Innovative Solutions 4. Accomplish all tasks in a Superior manner 4. Unyielding Integrity . Be a business leader 3. Measure performance based on long term profitability 4 Wipro Values 1. Value for money Spirit of Wipro 1.

STRATEGIC ALLIANCES Five-year engagement with British Petroleum Multi-year deal with a leading infrastructural company Wipro acquires NOKIA's mobile TV software Unit Wipro acquires mpower and NewLogic GE to integrate healthcare unit with Wipro .

SWOT Analysis .

375 .BALANCE SCORECARD WIPRO Technologies Ltd. Perspective Finance S S Parameter Weight Measurement Performance R RC RC Score Unacceptable Acceptable Excellence + + + 7 Customer S R 7 7 7+ 7+ Internal Business Process A O / RL + + Learning and Growth /R D 7 7+ Overall Performance 10 7.

Strategic Business Units .

8 35 15 50.2 8.6 0.60413 18 10 4 11 11. 8.90 34.20 5 .56 5.805 0.34 36.6225 1 .) 1 4.1 0 8.41 WIPRO TECHNOLOGIE S WIPRO INFOTECH WIPRO LIGHTING WIPRO INFRA ENGG.085 0.SBU MARKET SHARE COMPETIT OR IBM Global services IBM Global services PHILIPS Larson and Tubro HUL C MARKET SHARE RELATIVE MS REVENUE GROWTH REVENUE(i n billion Rs. WIPRO CONSUMER CARE WIPRO BPO 1. 4 21.145 15.25 0.231 4.25 GENPACT .1 36 0.9 14 10.

6 . 85 .231 4.6 4 . 2 15 1 5 3 1 5 INFRASTRUCTURE ¡ ¡   .8 5 .1 36       INFOTECH BPO CONSUMER CARE LIGHTING TECHNOLOGIES -1 -3 -5              ¡ .BCG MATRIX 25 BCG MATRIX-WIPRO LTD.

8 8.3 7 9 6.8 5.5 Capgemini 5 .1 5.4 8.2 Employ ee Satisfact ion 8 7.9 Custom er suppor t 7.2 Wipro Technolog ies Infosys TCS CTS IBM 7.1 9 7.5 7.8 7.4 7.5 6.4 8 6.PERCEPTUAL MAPPING FIRM Innovative ness Custome Integri Effectiven Timelin Prici r ty ess es ng satisfacti on 69 7.8 7.8 73 77 72 84 66 63 7.6 8.9 6.9 7.5 5.7 8.1 4.9 6.1 7.8 7.8 8 6.8 5 5.6 6.7 7 Accenture 5.2 7.7 6.4 6 7.4 6.6 5.4 5.3 8.8 6.9 7.

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Apart from Acquisitions Effective risk management Extensive Distribution Network Investing in Human Resource Quality Leadership Service Line Expansion .

Suggestions Product Line Expansion Product Diversification Branding Strategic Alliance with Retail Companies Investing in R&D Services .

.it will be a string of smaller ones." Wipro Chairman Azim Premji told reporters on the sidelines of a conference here.Words of Wisdom We are selectively looking at acquisitions. Premji said Wipro is focusing on the domestic sector ..

Words of Wisdom Ayan Mukerji. training of local staff and also gives an opportunity to offer an onsite development center premises to more customers. Wipro has grown to become a leading IT Services company in the UK. Head of Europe Operations. Today. . Wipro Technologies said. Both the centers at Reading and London will be a key hub for recruiting.

Going forward. we will launch new price points to reach out to the large masses in smaller towns and villages that were not getting adequate health facilities so far. -Rajiv shah who heads healthcare unit . said Wipro chairman Azim Premji. Healthcare is somewhat recession-proof when compared to other verticals.Words of Wisdom We will continue to invest in building and designing new low-cost products for the Indian market. and Wipro already had assets needed to establish a bigger healthcare practice.

Words of Wisdom That s something our clients really like. Suraj Prakash. said Joydip Mukherji. The vision is to set up a Bangalore in Atlanta. . the in-between solution. Wipro s head of operations in Atlanta. vice president of Wipro s Atlanta Development Center told GlobalAtlanta.

said VineetAgrawal. president. Wipro Consumer Care and Lighting .WIPRO IN NEWS Wipro buys some Yardley businesses for $45. VineetAgrawal.5 million Yardley is a very strong brand and will help complete our portfolio of products.

How did outsourcing work to Wipro improve General Electric s ability to compete in the global economy? Does such outsourcing harm or benefit the American Economy? Answer‡ Help them to know the Indian Market. .Questions ‡ 1.  Marketing the product.  Given them a profitable business in comparison to others.

‡ That leads WIPRO in becoming the brand in the following ways: .Question2: Did General Electric help to create Wipro? How? Answer: Yes. By improving their operating efficiency as they taught Wipro a hard lesson and after that Wipro followed the steps of General Electric which worked as credit of their success.

Wipro pursue quality with a missionary zeal and have put robust processes to ensure that it delivers quality with six sigma consistency . Salient features of Quality Program at Wipro:Most mature six sigma program in the industry with a rate of 91% of their project completed in schedule Worlds first company to be awarded PCMM Level 5 and CMMI Level 5 Defect prevention Cycle time reduction due to lower rework rate Cost of failure avoidance and high project visibility .

targeting prospective clients while they are searching for relevant IT information. Mostly this mean web based marketing with four key components:- S arc r gi ti T ug t l ad rs i c t t l adi g IT rtals a d dir ct ri s W b s i ars a d v ts W bsit c t t . As Wipro focuses largely on ³pull´ marketing initiatives.‡ Helped them in making the marketing stratigies.

‡ Planning to aggressively develop the R&D services by focussing on high growth markets Dedicated sales team for Europe and Asia ‡ Focused on New Client Acquisition in Europe & Asia ‡ Wipro s own website is the fulcrum of the entire lead-generation program ‡ Consciously focused on increasing the revenue contribution from higher-end service lines ‡ Special offers and more than 400 case studies to get visitors to demonstrate and register their special interests .

and ongoing web activity ‡ The database is so effective that Wipro no longer buys lists of any kind to support its marketing efforts. client profiles. . direct mail. and industry-based newsletters ‡ Marketing team relies on the prospect database to create carefully targeted lists based on incoming traffic.‡ Comprehensive Web monitoring ‡ Wipro uses permission marketing to strengthen relationships and move prospects along the sales cycle ‡ telesales.

where as us programmers goes income goes down because of competition with Indian programmers. over time what do you think will happen to the income differential between software programmers in the united states & India? What are the implications for the American economy? Answer: The income of the Indian software programmers will gradually increase because they will have more job opportunities. If India s Information technology companies continue to prosper. .Ques 3.

Wipro has moved abroad. ‡ Global operations. establishing sales offices in 35 nations & design centers in nine. Why is Wipro doing this? What would happen to the company if it did not follow this strategy? Answer ‡ It will increase the market share which finally increase the revenue. ‡ Reduces the transportation & logistics cost. Since 2000. .Ques 4. ‡ Increase the competitiveness of the company.

‡ Manufacturing in those countries where it finds the greatest comparative advantage.Ques 5. ‡ Innovation as a key business driver ‡ Inorganic growth strategy for getting deeper domain expertise . ‡ Obtain high and increased return on invested capital. merge based on world wide competitive advantage. adding new service lines and fuelling rapid growth ‡ Quality management system for high quality standards ‡ Low cost service by efficiently managing the resources ‡ Excellent corporate work culture by designing various programs for building strong corporate environment . What does the rise of Wipro teach you about the nature of the global economy in the first decade of the 21 st century? Answer: ‡ Expand. contract.

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