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Tayyaba Latif
GOOGLE’s MISSION
Organize the world’s information and make it universally
accessible and useful
GOOGLE INC.
American search engine company, founded in 1999 by
2009
Google began as an online search firm, but it now offers more than 50
Internet services and products, from e-mail and online document creation
to software for mobile phones and tablet computers.
GOOGLE
PRODUCTS
Google Nexus
Google Google Google Google
Gmail Calendar mobile
Maps Book Finance Docs
& device
checkout
GOOGLE PRODUCTS
Nexus mobile device: In January 2010, Google launched an
elegant touch screen phone that added comprehensive voice
recognition to reduce dependence on keyboard style text entry
New automated search engine was introduced, relying on software ‘crawlers’ known as Alta Vista.
It is a popular search engine on the Web. In addition to full-text searches, AltaVista can also search
graphic images and tell you who is linked to your own Web pages. AltaVista's search robot, known as
Scooter, can look at and collect data from three million Web pages per day.
Yahoo! Added this algorithmic search engine but
Overture supplied ads to the three largest portals (Yahoo!, MSN, and AOL
mail)
Advertisers bid for keywords, and bids
determined the top –to-bottom ordering
of ads on search results pages
websites to overture.
Google weighted CPC bids by the ratio of an ad’s actual click through rate
This method maximized Google’s revenue, because an ad with a high CPC bid
In May 2002, AOL switched to Google for both algorithmic search results and paid
listings.
PAID LISTING AT GOOGLE
In late 2002,Google launched Froogle - a product that identified
bids.
• There was a pressure to provide liquidity for investors and to reward employees
holding option
1- Focus on user
2. Its best to do things really
well
• They focused exclusively on solving search
problems.
• They provided continuous improvement in
services by solving complex issues.
• They made finding information fast
• They had improved their service by developing new products like Gmail and Go
ogle Maps.
• They helped people to access and use more expanding information in their lives.
3. Fast is better than slow
They focus on saving valuable time of their users by providing
availability of information .
More than 200 signals and variety of techniques have been used
to assess the importance of every webpage.
• Technology Matters
Corporate Values
We make our own rules
• Google’s management don’t exp
ose their information
• They only provide the informatio
n that is required
• They don’t disclose all their stre
ngths, strategies and intensions
Google’s 10 Golden Rules
Managing innovation
Cont..
• Setting priority was always a challenge in Google
Google Defense.
Google stated that they retained information for 18 Months and would make it anonymous after that.
Google ads were linked to sites that would result in fraudulent activities.
New Businesses.
03
o Advance user interface
Users can easily access Google services through these communication policies.
After filling federal communication commision,consumers can easily use wireless spectrum with de
Google market share continue to grow in 2009 and its share exceeded to 90
Its management had recognized competitive threat form Google and growth potential for paid listings
It offered easy access to third part content and related services organized into channels like finance ,g
ames health, kids, recruitment sites ,movies ,music, shoping,sports and travel.
Continue..
Yahoo also owned third largest recruitment site known as Hot jobs.
It also supplies free websites to million of community and special interest groups ,mailing lists
and shopping services.
But in 2008 and 2009,it appeared unstable due to collapse of its stock price.
Microsoft
. Microsoft was renamed –from MSN to live Search to Bing.
Microsoft promoted Bing in an 80 million advertising campaign that included banner, television and radio ads.
Microsoft also operated branded sites like MSN,featuring portal-style news, entertainment, weather and more
ebay
Google’s initiatives were a threat to eBay ,search was the first step in many e-com
merce transactions.
Small companies usually compare eBay’s transaction fees to the cost of generating l
eads through search adds.
Face Book
Communications
Pictures
Hosting
App platform
What should Google do?
Google should focus on distinctive competencies.
It should develop superior search solutions.
It could expend into full portal like Yahoo! Or MSN.
It could expend its check out functions for facilitating transactions.
It could challenge Microsoft prevalence by developing products to compete with windows and of
fice.