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We try to make sensible decisions based on the facts in front of us. Whatever You Think Think the Opposite . It¶s not because you are making the wrong decisions.´ Source: Paul Arden.³TRAPPED. It¶s because you are making the right ones. The problem with making sensible decisions is that so is everybody else.
´ Source: Paul Arden. predictable and leads nowhere new. And that thought will lead to other thoughts which will help you achieve what you want. Making the safe decision is dull.³I WANT. Whatever You Think Think the Opposite . The unsafe decision causes you to think and respond in a way you hadn¶t thought of. Start taking bad decisions and it will take you to a place where others only dream of being.
´ Source: Paul Arden. Whatever You Think Think the Opposite . that¶s why they only do reasonably well.³ARE YOU BEING REASONABLE? Most people are reasonable.
That is his edge. Why? The older golfer can hit the ball as far as the younger one. The younger player is either ignorant or reckless to caution.³THE AGE OF UNREASON. Old golfers don¶t win (it¶s not an absolute. It is the same with all of us. what happens if it goes wrong. which makes him more cautious. He knows the downside.´ Source: Paul Arden. Knowledge makes us play safe. He chips and putts equally well. it¶s a general rule). « So why does he take the extra stroke that denies him victory? Experience. Whatever You Think Think the Opposite . The secret is to stay childish.
] Source: Paul Arden. Whatever You Think Think the Opposite .[If you are a brilliant listener who rarely interjects the speaker will think you are brilliant²because he will have been listening to himself.
´* *Even a bad idea that happens is better than a ³good idea´ that doesn¶t Source: Paul Arden. If it doesn¶t. Whatever You Think Think the Opposite . it isn¶t.³WHAT IS A GOOD IDEA? One that happens is.
so I¶ll go to university. GO TO WORK.) « DON¶T GO TO UNIVERSITY.* (*You hated your situation anyway.* (*Going to university usually means.¶)´ Source: Paul Arden.³DON¶T STAY TOO LONG IN A JOB. « FIRED? IT¶S THE BEST THING THAT CAN HAPPEN TO YOU. µI don¶t know what to do with my life. Whatever You Think Think the Opposite .
¶´ Source: Paul Arden. somebody told me he was in his office crying. I was useless at your age too. I went along to console him. Whatever You Think Think the Opposite .³DON¶T BE NEGATIVE ABOUT REJECTION. When I was Creative Director at Saatchi¶s I gave a young man a grilling for producing an underwhelming piece of work. µDon¶t worry. I said. Later in the day.
Whatever You Think Think the Opposite .³SIMPLY CHANGE YOUR LIFE. So think of it differently and your life will change. The world is what you think of it.´ Source: Paul Arden.
Whatever You Think Think the Opposite . Alexey Brodovitch. and whatever you do will be creative. to the young Richard Avedon.´ Source: Paul Arden. destined to become one of the world¶s great photographers.· Bear these words in mind.³The best piece of advice ever given was by the art director of Harper¶s Bazaar. The advice was simple: ¶ASTONISH ME.
and directors are there to serve the public. Curators have to conserve art. Which line are you going to choose? One which will be effective with the public. then Director of the V&A. chose the last line.´ Source: Paul Arden. Elizabeth Esteve-Coll.³Which slogan would you choose for the V&A? THE MUSEUM OF THE ARTS THE ART OF THE MUSEUM THE NEW V&A IT¶S NOT FOR BORING OLD ARTS AN ACE CAFF WITH QUITE A NICE MUSEUM ATTACHED ³In a museum. the curators and themselves. Whatever You Think Think the Opposite . So put yourself in their position. or one that preserves the dignity of the V&A? To her everlasting credit. the first question is µWhere¶s the loo?¶ the second is µWhere is the café?¶ A visit to a museum is an outing it should be entertaining as well as elevating.