APPLE INC.

Apple Headquarters

FOUNDERS

STEVE JOBS

STEVE WOZNIAK

RONALD WAYNE

Directors of company

Bob Borchers Marketig director

Sachmi Managing director

Clement Mok Creative director

ABOUT THE COMPANY
April 1st,1976 - Founded January 3rd,1977 - Incorporated Headquarters - Cupertino, California Co-founders - Steve Jobs, Steve Wojniak CEO - Steve jobs Industry - Computer software, computer hardware, consumer electronics. Revenue - US$ 19.3 Billion

Apple laptops

The Latest Apple Notebook

VISION & MISSION

VISION
³Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.´

MISSION
³Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.´

The Evolution of a Brand

1975

1976

1981

2006

COMPETENCIES 
iTunes
Synchronization between the iTunes App store and Apple devices. 

User interface of consumer

gadgets and computing devices 

Intuitive design 
Easy-to-use  Self-discoverable

CORE COMPETENCY --- USER EXPERIENCE

SWOT ANALYSIS
STRENGTHS One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products Huge consumer base loyal to apple Product diversification Had difficulties on some of its products¶ quality control Not issued dividends WEAKNESSES Focusing on internal engg. more than marketing High price Consumer faced problems with faulty batteries

OPPORTUNITIES Less expensive new product lines with quality. Product line is functional and attractive. Flexibility to its users. ipods are able to communicate. New car models with ipod connectivity.

THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate. Forced to develop new products.

THE END«..

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