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A Presentation on “Increasing Product

Mindshare of DBS Chola Mutual


Fund”
By : MONOJIT PAUL
&
BISWAJIT GHOSH

Institute of Engineering & Management, Kolkata


About the Company:

 DBS Cholamandalam Asset Management Ltd. DBS


Cholamandalam Asset Management Ltd. - Established in 1996,
the company manages funds in excess of Rs. 2249crores (as
on Jun 30th, 2008) across 23 schemes with over 2,00,000
customer accounts. Known for prudent and disciplined
investment philosophy
 About Murugappa Group : Headquartered in Chennai, the $3
billion Murugappa Group is India’s leading business
conglomerate, with 29 registered companies & strong
workforce of 28,000 employees
MUTUAL FUND

Concept, Organization
Structure, Advantages
and Types.
Concept

 A Mutual Fund is a trust that pools the savings of a number of


investors who share a common financial goal.

 The money thus collected is then invested in capital market


instruments such as shares, debentures and other securities.

 The income earned through these investments and the capital


appreciation realised are shared by its unit holders in proportion to the
number of units owned by them.

 Thus a Mutual Fund is the most suitable investment for the common
man as it offers an opportunity to invest in a diversified, professionally
managed basket of securities at a relatively low cost.
Mutual Fund Operation
Flow Chart
Organization of a Mutual Fund
Advantages of Mutual Funds
Types of Schemes
 By Structure
– Open Ended Schemes
– Close Ended Schemes
– Interval Schemes
 By Investment Objectives
– Growth Schemes
– Income Schemes
– Balance Schemes
– Money Market Schemes
 Other Schemes
– Tax Saving Schemes
 Special Schemes
– Index Schemes
– Sector Specific Schemes
Schemes of DBS Chola Mutual Fund

Equity Schemes Debt Scheme


 DBS Chola Growth Fund  DBS Chola monthly income
 DBS Chola Midcap Fund plan
 DBS Chola Opportunities Fund
 DBS Chola Liquid Fund
 DBS Chola Multi-Cap Fund
 DBS Chola Global Advantage Fund
 DBS Chola Short Term Floating
 DBS Chola Contra Fund Rate Fund
 DBS Chola Tax Saver Fund  DBS Chola Triple Ace Fund
 DBS Chola Hedge Equity Fund  DBS Chola Gilt Fund
History of Mutual Funds
 Birthplace of Mutual Funds – USA
 History in India:
– 1964-1987 (Phase I) – Growth of Unit Trust of India
– 1987-1993 (Phase II) – Entry of Public Sector Funds
– 1993-1996 (Phase III) – Emergence of Private Funds
– 1996-1999 (Phase IV) – Growth and SEBI Regulation
– 1999-2004 (Phase V) – Emergence of large & uniform
Industry
– 2004 onwards (Phase VI) – Consolidation and Growth.
Risk-Return Hierarchy
Sectoral
Retur funds
Equity
n funds
Index
funds
Balanced
funds
Debt
Funds
Gilt
funds
ST debt
funds
Liquid
funds Ris
k
INCREASING BRAND VALUE OF DBS
CHOLA MUTUAL FUND BY :-

 SALES PROMOTION
 DISTRIBUTION CHANNEL

AND
 MARKET PENETRATION THROUGH IFA’s
SALES PROMOTION
DISTRIBUTION CHANNELS
Market Penetration through Independent Financial
Advisors (IFAs).

Market condition: Global economic downturn has affected Indian market due to
which sentiments of investors has lower down. This market condition has put a
new & biggest challenge for distributors in order to attract more and more
customers.
Convincing the investors: - Majority of the people says that the most
difficult task is to convince investors & attract them to invest in mutual
fund & that too in such an awful market condition.
Lack of schemes’ knowledge: - many of IFAs do not have any idea of
the currently best performing scheme.
No Proper office :-Many of IFAs don’t have their offices. Around 70% of
IFAs are involved in this work a Part- time.
Lack of awareness
Risk aversion