This action might not be possible to undo. Are you sure you want to continue?
Desi Bidi Videshi Swad
Mission and Vision:
Mission: To prove ourselves as the best Bidi Manufacturing Company in India and Abroad. Vision: To promote a Swadeshi product such that ³Premium 777´ is known for Best Quality and Lower Prices.
Why a Bidi Manufacturing Company?
A Swadeshi Product Condition of Indian Economy and the Unorganized Bidi Sector Indian Manager¶s perception
Northern Indian smokers prefer the toasted variety while in Eastern India Roasted Bidis are preferred Madhya Pradesh is the largest supplier of Tendu Leaves but southern India has a large number of organized producers with better working conditions for their labors and producing better quality Bidis. Each state in the country has around 200 manufacturers making the business very fragmented. .Indian Bidi Manufacturing Sector: Types of Bidis produced in India are Toasted and Roasted ones.
which is bringing the entire. Due to rising excise duties and legislations against public smoking the overall share of cigarette declined whereas Bidi continued to perform well almost 20% in volume terms. The unorganized and the unbranded sector. . Bidi sector into disrepute. « All India Bidi Federation Claims to be more than 50yrs old. represents. Bidi Industry it has had to fight allegations regarding the use of child labor.Contd.
The list of key players are indicative and by no means exhaustive. . The market is highly fragmented. with several brands with a 1% share each.Market Players: Pataka Bidi Manufacturing Company The Kajah Bidi Group Bharath Beedi Mangalore Ganesh Beedi Kerala Dinesh Beedi Workers Cooperative To Note: There is no bidi manufacturer with a share of more than 5%.
. M. Climate favourable for the growth of Tendu Tree.Industry Location: Geographic RAJNANDGAON. 70Kms from Raipur and Nagpur 315Kms (commercial hub of Maharashtra).P. Connected by National Highway.(Largest producer of Tendu Leaves) is comparatively nearby. Situated 30Kms from Durg.
Note: It means there is the need of employment and our industry needs this kind of a Location. . Education is average . and they carry the ambitious personality.Industry Situation: Demographic The family life cycle of the city is mainly young married & unemployed people. Mainly Hindu families dominate there and the majority of the families are middle lower and middle class. The life style of the families are vary simple and social .
Product Line: Simple Indian Bidi (Roasted) ± ³Josh´ Simple Indian Bidi (Toasted) ± ³Shakti´ Flavored Bidis (Roasted) ± ³Mehek´ Filter Bidis (Roasted)(Premium Product) ± ³Shreshtha´ Cigars (Futuristic product) .
000 Bidi. 1 Master Box = 60 Boxes = 600 Packets = 12.3 per Pack of 20 Mehek @ Rs.Pricing: Price penetration strategy to be used. Josh and Shakti @ Rs.5 per Pack of 20 Shreshtha @ Rs.4 per Pack of 20 Note:.e.One box contains 10 such packets and 1 master box accommodates 60 boxes i.3. .
Exotic markets like Russia. U. Jaharkhand and Bihar. Raipur.P. Doongargarh.. Canada and Germany Demographically: Age: 18 and above Sex : Male Income Level: Medium and Low . Iraq. Growing markets of A. Nagpur and neighboring places in Maharashtra.P.Prospective Markets: Geographically: Rajnandgaon. Durg. Bhilai etc in Chattisgarh.
. Sponsoring constructions of Family Parks. Posters at the points of sales. Internet for Exotic Markets. Free filters with Josh and Shakti. Public announcements and publicity on Rickshaws.Promotional Techniques: Sponsorships to local cultural and sport events.
Shakti and Mehek Shreshtha .Packaging: Josh.
which has the minimum burning smell from the mouth after consumption and good to taste in comparison with the other brands. Positioned as a Bidi. .Positioning: Positioned to the Indian consumer as the Quality product at cheap price ( More for Less) Positioned to the exotic customers as a Premium product at competitive prices and best quality product.
grocery shop .Channels of Distribution: Bidi Tobacco farmer Traders & agents Tendu leafs and collector Auctioneer Purchase of tobacco and mixing Manufacturing Wholesalers Commission Agents Retailers Around 1 million pan shops.
Best quality provided at reasonable Price.Competitive Advantages: Unique taste than the other brands. Concept of filter Bidis. Shakti and Mehek brands. Avoid the burning smell from the mouth of the consumer. Provide better consumer satisfaction than the other products in the market. Available in various flavors. Provision of filter with the packs of Josh. which is new in India and can be traded upon. .
. Then they would be segregated in the different departments such as the ³Flavour Sangh´. Initial screening would be done.Production and Technology: Procedure for manufacturing: Raw Materials to be stored at the storehouse located inside the campus. From there it would be distributed to the villagers for rolling purposes. ³Filter Bidi Sangh´. The bad quality ones would be rejected. ³Simple Bidi Sangh´.
Contd. After packaging they would move to the warehouse for final storage and sales purposes. Then they will move collectively to the Packaging Sangh where they would be packed according to the varieties and a final quality check would be performed. « At the flavour sangh. . At all these sanghs quality check would be performed and the bad quality ones would be screened out again. flavour tipping would be done. At all these Sanghs Roasting and sun drying for the Bidis would be done.
Quality Check: The Physical quality check would be performed at the first and the last stages by verifying that the Bidis are properly made and packaged by the line staff person. The Random taste check would be performed and the subsequent action would be taken on the lot depending on the Lower control Limit (LCL) and Upper Control Limit (UCL). .
5/ Packet.000 Bidis by a roller everyday or 18.104.22.1680/MB 40% Exports 3. 9.$48 .000 Master Boxes 60% Domestic 5.08$/Packet. 2.400 Master Boxes @ Rs3/ packet or Rs 1800/MB @ Rs.Rs.600 Master Boxes @0.Expected Production: 3.Rs.100/MB @ Rs4 /Packet.000 Master Boxes annually by 100 rollers.
Human Resource Planning: Packaging(8) Manager(3) Line staff (8) Quality Control Inspector(4) Rollers(100) .
Medical checkup will be free in every four months to each employee. No employment to individuals below 18 years. Introducing 5 scholarships every year to the meritorious students of the staffs including rollers. .Human Resource Development: Emphasis on the relationship with the employees Creation of a social club. Bonus will be given as per companies profit.
.e. We have to get clearance from the specified industry through the directorate Of Industries and then approach for the provisional SSI registration unit. Rajnandgaon for a provisional Bidi Unit registration in the form prescribed by the development commissioner New-Delhi. 3. Apply to the Directorate of the Industries depending upon the location of the unit i. After the clearance the Industry Center will forward the complete set of applications received from us to the Rajnandgaon Municipality. 2. After Getting the permission we would be able to establish our Bidi Manufacturing Unit. 4.Legal Bindings: 1.
Power feasibility certificate from the electricity department. Clearance from health and revenue Department. conversion and ground water clearance from agricultural department. Site clearance from the town and the country planning department Permission for land use.Clauses required: No Objection Certificate (NOC) on pollution angle from the department of technology and Environment. License from Food Administration for the canteen in the premises. License from the civil supplies department . Approval of factory building and machinery layout from the inspector of factories.
000 4.20.000 15.Expected Cost Sheet: Particulars Rolling Staff (100*32*360*3) Packaging Personnel (8*4500*12) Quality Manager (4*7500*12) Manager (2*18000*12) Office Boy (2*2500*12) Staff Salary (6*10000*12) Depreciation of Office Equipment (10% of 1.000 4.000 7.56.50.000 .32.000 60.60.32.000 3.000) Amount 34.
000 10.00.000 75.000 @ 5%) Water (5.000 20.000 60.Contd.40. « Depreciation of Packaging Equipment (15.000*12) Commission.800 2. Duties and Taxes and Transport (Exports) Commission. and Taxes (Domestic) 46.000 .00.600*3) Power and Lighting Depreciation of Land and Building (15.00.
78.26.690 .00.000) Total 50. « Tobacco Cost and other Raw materials (including Tendu leaves) Transport Domestic (10% on S.40.5% on 25.500 1.000 2.00.P.000 3.390 2.000 19.Contd.12.00.40.15.000 12.) Repairs and Maintaianence Post and Telegraph Advertisement Interest on Loan (12.
00.000*2) Amount 15.00.00.50.000 1. .30.34.Valuation of Assets and Working Capital: Particulars Land and Building Machinery (78.000 Note: Working Capital to be maintained for Rs.000*3) Office equipment and Furniture Vehicles (2.00.000 to meet out the daily current liabilities and maintain smooth daily operations.000 2.000 4.
22.214.171.124.44.63.200 Exports: Total sales 3. 48. 126.96.36.1990 Master Boxes = Rs.900 Profit: 1.100/Mb for 1867 MBs = Rs.63.400/MB for 2133 MBs = Rs.800/ MB for 1600 MBs = Rs.1.400 Master Boxes (@ $48/MB) = $ 1.000) (@ Rs.700) ( @ Rs.28.900 «.Expected Sales Figures: Domestic Sales: Total sales 5.78.000 «.63.92.200 or Rs.92. 2.20.51.(1) (@ Rs.14.(2) Total Sales Figures (1+2) = 1.1.690 = Rs.210/ Annum .900 ± 1. 73.
00.00.000 .Sources of Initial Investment: Loan from Small Industries development Bank of India (SIDBI) 25.000 Contribution of Partners 30.
Future Expansion and Growth Depends on: .
501 PATAKHA POWER OF BUYERS 1. LATE SUPPLY 3.THREATS OF SUBSTITUTE PRODUCT CIGARETTE CIGAR HUKKAS POWER OF SUPPLIERS 1. EXISTING CIGARETTE MARKET. CHEAP PRICED HIT THE BUYERS POTENTIAL NEW ENTRANTS NEW BIDI COMPANY CAN EMERGE GOVERNMENT CAN ENCOURAGE THE BIDI MAKERS. NEW CONCEPT HIT THE BIDI MARKET 3. TASTE OF THE BIDI IS DISLIKED 2. LOCAL POPULAR EXISTING BRAND IN BIDI LIKE MEGHNA. 2. . MATERIAL 2. HIGHER PRICE RIVALRY AMONG COMPETING SELLERS IN THE INDUSTRY 1. IF THE SUPPLIERS STOP TO SUPPLY US RAW. BAD QUALITY 4.
Risks Involved: Environmental Factors Strikes Fire Government rules and regulation Social factor .
³To Err is Human and to forgive is Devine´ Sayonara Gautam & Abhishek .
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.