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Our group has completed the project with the help


of Professor Sushmita .We fell great pleasure &
honour to present our S.Y.B.M.S project on ͞PLC
OF LUX͟.
We owe our deepest gratitude to our professor
who help us whenever we needed.
roup Members
Quote- by William Hesketh Lever

͞To make cleanliness commonplace, to lessen work


for women, to foster health and contribute to
personal attractiveness, that life may be more
enjoyable and rewarding for the people who use
our products.

͟
Êoing well and doing good.
V TROÊUCTVO TO PROÊUCT LVFE CYCLE
‡ Y     
    
         


   

‡ c                    


   


‡ c      c 
± Each product may have a different life cycle.

± PLC determines revenue earned.

± Contributes to strategic marketing planning

± To identify when a product needs support, redesign, renovating , withdrawal,


etc.
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‡ V YYV Y 

ã ÷ 

‡ We all want to be pampered, to look and feel great And that's just what Lux offers you on a
daily basis at a price you can afford.

‡ Lux is the brand of UNILEVER INDIA LTD. It has been winning hearts of INDIAN consumers
for 80 years.

‡ Lux stands for the promise of beauty and glamour as one of India's most trusted personal
care brands.
 Y  ?    
  


‡ Orchid touch Almond delight Energising fruit Aqua sparkle


  
‡  launched the world¶s first mass-market beauty soap in the    ! & had been
launched in V   .

‡ At that time there was only one competitor of Lux, which was from its own brand
³LIFEBUOY´.

‡ In the initial stages Lux was introduced in the major cities of INDIA like Calcutta, Mumbai etc.

‡ ÷ "#YV  $%#YV# & was to create the product awareness and to attract the
customers towards the product.

‡ The Lux ÷ "#YV  Y Y#V# in the initial stages Î

‡ 

‡ 
‡
  '
‡  ( 
!" 
‡ In the growth stage, their sales rapidly started rising.
‡ They have expanded their market to the other cities of INDIA.

‡ ÷ "#YV  $%#YV# ) The marketing objectives of the Lux were


to expand their market to the other cities of INDIA.
‡ Another objective was to maximize more market share.

‡ In the growth stage, company had the following ÷ "#YV 


Y Y#V# 

‡ 


‡ 

‡
  '
*Y+,Y #, Y #-

‡  ( 

‡  

Growth Stage of the LUX

  

     

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#    #

       



÷ ' 
‡ They modified the product by adding some changes in the product.
‡ In this stage, few competitors enter into the market like ( CINTHOL, FAIRGLOW,
SANTOOR, CHANDRIKA, FIAMA DI WILLS and VIVEL ).

‡ The company has expanded their market to almost all the cities of INDIA.

‡ ÷ "#YV  $%#YV# ) The marketing objective of Lux is to maximize more profit


while defending the market share. And to expand the market to all the cities of INDIA.

‡ ÷ "#YV  Y Y#V# In this stage are based onÎ

‡ 
 = The Lux has made the modification in the product by introducingÎ
 
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.  / .   .  
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,  .
 V     .     .    #  .   
+  

‡  ) The Lux products are now available at higher prices in the market, the reason
behind is that the company¶s marketing objectives is to maximize more profit.

‡  (  ) Now Lux products are available in almost all the cities of INDIA. Their
distribution channel is same as in the initial stage.
÷ '  (
‡
  ' ),In this stage Lux advertising has been reduced to some extent because of
the more brand awareness in the minds of customers.
Recently, they have shown a 
  
  
    

‡ ÷YV ,//#,,,,,,&&&&
‡ ?  
 .

÷aturity Stage of the LUX

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÷
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#     #

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‡ Besides of all campaigns for the sales promotion of  .The reasons for its decline are Î

‡ 1. |

   

‡ 2. 

‡ 3. |
    (

* ,,The presence of Wipro in the toilet soap industry can be seen through their brands such
as  Y and + V" .
‡ In the southern market of India it is a major market player in toilet soap.

VY,,,It entered the segment last year and has made a strong headway in a short time by
growing to 1.75% in just five months. With the brands likeÎ  , /,,* ,and


Êecline Stage of the LUX

    

     

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÷
  #$  %  
# 

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#       # 

       )  
 
    (

* ,,The presence of Wipro in the toilet soap industry can be seen through their brands such
as  Y and + V" .
‡ In the southern market of India it is a major market player in toilet soap.

VY,,,It entered the segment last year and has made a strong headway in a short time by
growing to 1.75% in just five months. With the brands likeÎ  , /,,* ,and
 

Êecline Stage of the LUX

    

     

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÷
  #$  %  
# 

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Vmportant otes
‡ "        

‡ !        


    
CO CLUSVO
‡ To conclude the report V would say that the PLC theory has
its share of critics i.e. life cycle pattern are too variable in
shape and duration. PLCs lack a fixed sequence of stages
and a fixed length of stage.
‡ Critics also charge that marketers can seldom tell what
stage the product is in. A product may appear to be mature
when actually it has reached a plateau prior to another
usage.
‡ So, in the end, V would like to say that the PLC concept helps
us interpret product and market dynamics. Vt can be used
for planning and control, although it is less efficient as a
forecasting tool. Thus one can conclude that every product
has a life cycle but to make the best of he products growth
and to make it in favor of the company is really important.
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