..In Burnett's ad.......... visual & meaningful images are emphasized over text-filled explanations. LEO BURNETT advertising agency journey Presented by ....

Michigan ‡ oldest child of Noble and Rose Clark Burnett.About leo burnett : Birth date : ‡ October 21. Johns.who inculcated advertising interest in to leo burnett . in St. who ran a dry goods store. 1891. Inspiration : ‡ Father .

Illinois Found great opportunity Joined Cadillac Clearing House Mentor : Mr. Theodore F. MacManus .‡ ‡ ‡ ‡ ‡ Initial dream : To be publisher of The New York Times First job: A police reporter for a newspaper in peoria.

local advertising agency. New York's Erwin. ‡ Advice of Jack" O'Kieffe . the Homer McGee Company. ‡ At 40. Wassey ‡ Joined as a vice president and the head of the creative department.‡ Advertising manager in LaFayette Motors ‡ In 1919.

. and a bowl of apples on each desk.000 ‡ One account. a staff of eight.Leo Burnett Company formed August 1935 With $50. ‡ Risk : advertising's big players were already located in New York City.

Best part of his personality: ‡ Man without the ego ‡ Burnett named himself president and hardwork was a key for him. Minnesota Valley Canning Company Realsilk Hosiery Mills.1st year : ‡ women's products The Hoover Company. .

Road to success : 1935: Leo opens first office in Chicago 1949: gains Kellogg¶s account 1950: Tony the Tiger introduced 1955: Marlboro Man 1957: gains Allstate ³good hands´ account 1960: Maytag¶s ³lonely repairman´ campaign launched ‡ 1963: Toucan Sam introduced ‡ 1965: Pillsbury Dough Boy inroduced ‡ ‡ ‡ ‡ ‡ ‡ .

‡ 1967: Leo Burnett steps down as chairman of the board ‡ 1971: Leo Burnett dies ‡ 1981: gains McDonald¶s account ‡ 1988: named Agency of the Year (Advertising Age and Ad Week) ‡ 2009 (May 1): named Network of the Year at Art Director¶s Club Gala .

Burnett's Revolutionary Ads ‡ American Meat Institute : ‡ Raw. red meat against an even redder background ± such eye catching advertise .

. filter cigarettes ± considered unmanly.Marlboro cigarettes advertisement: ‡ In 1955. intended for a female consumer ‡ Cowboy with horse .viewed as a very masculine product by consumers ‡ In 1950$100 million annually.

2005 1991 1979 1949 1957 1971 1981 .

you don¶t have anything. without screaming or without tricks. but the art is in getting noticed naturally.If you don¶t get noticed. -Leo Burnett . You just have to be noticed.

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Lets see some classic video advertisements by leo burnett : .

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vikramthadeshvar@hotmail.com .

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