“Now and for Generations”

Sustainability International Forum

Rome, Italy

October 1, 2010
 Agenda

1. A brief overview of Red Lobster

2. Our vested interest in sustainability

3. What we’re doing to make a difference

4. What you can do to make a difference

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 A Brief Overview of Red Lobster
• Largest casual dining seafood restaurant company
• Founded in 1968 by Bill Darden and Joe Lee
• Now have 694 locations in North America
• Average unit sales are $3.6 million per year
• Total sales are $2.5 billion per year
• Part of the Darden family of restaurants

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 We are Proud to Serve Seafood

“Seafood is likely the single most important

food one can consume for good health.”

-Dr. Dariush Mozaffarian

Harvard School of Public Health

Source: http://www.hsph.harvard.edu/news/press-releases/2006-releases/press10172006.html

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 We are Proud of the Benefits Red Lobster
Provides to our Guests
“The best sit-down chain restaurant in America.”
-Editors of Men’s Health magazine

Source: http://eatthis.menshealth.com/restaurants/red-lobster

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 Our Vision
To be Where the America Goes for Seafood,
Now and for Generations

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Our Challenge: Sustainability

Current: 6.9 billion

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 Future U.S. Seafood Supply
To maintain per capita status quo (7.35 kg) will require
approx. 400,000 additional metric tons (edible wt.) by 2025
Millions of MT
2.6

2.5 Required
Required Production
Production
Required
Required Supply
Supply
2.4 400,000 MT deficit
requires an 18%
2.3 increase in supply
2.2

2.1
Current
Current Production
Production
Current
Current Supply
Supply
2.0

1.9
2005 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025

Data from U.S. Census and FAO

Assumes constant seafood consumption of 7.35 kg/capita and population growth of 0.9% per annum (US Census)

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 What We’re Doing to Help Protect the
Sustainability of Wild-Caught Fisheries
• We do not serve any endangered species (e.g., Orange Roughy,
Chilean Sea Bass, Lake Victoria Sea Bass, Shark, etc.)

• We do not buy from fisheries that are not sustainably managed

• We do not serve large or under-sized lobsters

• We require suppliers to follow sustainable fishing practices

• We consult regularly with top experts that follow a science-based

approach to sustainability, such as the New England Aquarium

• We’ve taken leadership roles in industry organizations focused on

sustainability
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 What we’re Doing to be a Leader in
Responsible Aquaculture
• Responsible aquaculture is the only way we can feed a growing
world population and protect the oceans

• Aquaculture seafood has better feed conversion ratios, uses

less water, and produces fewer greenhouse gasses per pound
than any land-based protein

• Aquaculture done under ideal conditions produces seafood of

outstanding quality

• Darden was is the first restaurant company to require all

aquaculture shrimp suppliers to be certified by the ACC

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We’re also a Leader in Sustainable Building

Our new LEED-Certified Headquarters

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We’re also a Leader in Sustainable Building

Our new LEED-Certified Restaurants

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We Support Other Sustainability Work
Through the Darden Foundation

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Evidence We’re Making a Difference

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 How You Can Make a Difference
• Don’t buy or sell endangered species:
• Chilean Sea Bass
• Orange Roughy
• Shark, etc.

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 Adopt Smart Conservation Practices
• Choose energy-efficient equipment

• Implement an equipment power-up/power-down schedule

• Install fluorescent or LED light bulbs

• Set thermostat standards

• Recycle and reduce print

• When possible, ship by rail

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THANK YOU!

www.redlobster.com
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