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Ghar Ki Rasoi

OPPORTUNITY
• Increasing number of health
conscious people.
• Demand for home made food
for people staying away from
home.
• Housewives and other people
with good culinary skills and
appetite to feed others making
some extra money.

02
PROBLEM
• Lack of healthy and hygienic homemade
food.
• Non availability of similar service in any of
the marketplace application.
• The household culinary skills are not
optimized.

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SOLUTION
• Food served will be typically home –
cooked, best of quality, and authentic
home taste.
• Professional service quality will be provided
to customers and suppliers.
• Opportunity to housewives/people with
highly culinary skills to earn extra money.
• Social upliftment of lower income class.

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CONNECTING WITH
THE CUSTOMERS
• Affordable pricing to fit to all target
customer segment.
• Authentic homely taste, health & hygienic.
• Loyalty programs for customers.

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BUSINESS MODEL
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
• LIG(Low Income Group) • On-boarding of food partners • Social Media • Hostellers
• Housewives and non for preparation of food. Customers • Customer Support • Working bachelor
working family • Creating and Managing • Customers can order homemade • Reviews, ratings and • Students/Residents residing
members. Technological Infrastructure food cooked by our partners. Feedback in PGs
• 3rd Party Food Delivery • Processing Meal Orders • Highly affordable pricing. • Elderly People
Service Provider • Managing Permanent Staff • Single Parents
• Managing and co-ordinating Food Partners(Cooks) • Working Couple
with delivery partners. • Opportunity for LIG, House • Patients
Key Resources Wives/House Husbands to earn Channels

• Technological Platform an extra money or sometimes • Website


• Food partner money. • Mobile App
• Delivery partners • Social upliftment of lower (Android/iOS)
income category people.

Cost structure Revenue streams


• Technological Set up & Running costs • Subscription Model for required meals
• Payments to 3rd Party Food Delivery Service Provider • Monthly service subscription – can exclude Sunday and
Saturday
MARKET OPPORTUNITY
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YOUR MARKET OPPORTUNITY

$100
Billion $50
Billion $25
Billion

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COMPETITORS
Food Delivery Apps
Restaurants
Tiffin Service Providers

Learning from Competitors and differentiating it from them:

• Effective processing of food orders from food delivery apps


• Most of the catering services or restaurants do not provide healthy and hygienic homemade food.
• The taste and quality provided by these restaurants are not as per the expectations of the customers.
• Standardised quality norms with typical authentic home food taste to differentiate from tiffin service
providers.
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COMPETITIVE ANALYSIS – PERCEPTUAL MAPPING
More Convenient

Ghar Ki Rasoi

More Expensive

Fine – Dining Restaurants

Less Convenient
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MARKETING
FINANCIALS

Estimated Revenue Plan Revenue by Year


Gross Net
Units
Profit Revenue 5616000

Breakfast Lunch Dinner


2019 9000 18000 18000 594000 2970000
2020 36000 54000 54000 1872000 9360000
2021 90000 126000 126000 5616000 28080000 1872000

594000

1 2 3

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FINANCIALS
Statement of Profit and Loss
Particulars Year 1 Year 2 Year 3
Revenue from operations 29,70,000 93,60,000 2,80,80,000
Other income 0 0 0
Total Revenue (I) 29,70,000 93,60,000 2,80,80,000
Expenses:
Salaries 96,000 6,96,000 15,96,000
Intern Salaries 20,000 20,000 28,000
Electricity 60,000 60,000 108000
Chartered Accountant 10,000 10,000 12,000
Stationary 7,200 10,000 15,000
Website Maintenance 50,000 50,000 50,000
Marketing Cost 2,60,000 2,55,000 3,75,000
Rent 1,20,000 1,20,000 1,44,000
Bank Interest(11%) 53,659 50,203 46,447
Manufacturing cost 23,76,000 74,88,000 2,24,64,000
Delivery 6,75,000 11,52,000 2,25,000
Depreciation 2,000 2,000 2,000
Refreshment 60,000 60,000 96,000
Miscellaneous Expenses 30000 30,000 42000
Total expenses(II) 38,19,859 1,00,03,203 2,52,03,447
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Profit before tax (II – I) -8,49,859 -6,43,203 28,76,553


INITIAL FUNDING

Bank Loan
25%

₹ 5,00,000
Equity

₹ 15,00,000
75%

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TIMELINE

2018 2019 2021 2022 2023


October June June May January

Pre - Launch Launch Expand Expand Funding &


Electronic City Koramangala Expand in
to HSR Full Bangalore Other Cities
& Bannerghatta
Start to cater to
Promoting and Students start With successful new Customer Will target other
testing with two their new operations in the Segments – cities like
academic year above phase, will
colleges in and with that the
Patients and Hyderabad,
Electronic City start will expand Elderly Mumbai, Kolkata
full phase launch
of the app. into new phase. and more.
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RISK FACTORS
• Cost of delivery

• Maintaining the adequete number of food partners.

• Big Players – Swiggy, Zomato, Foodpanda, etc.

• Accessibility and affordability to the target segment as it is a very competitive field.

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FOUNDING MEMBERS

Pranay Pratyush Pratiksha


Choudhary Kumar Pati Fulzele
CEO & CMO MD & Head - IT CFO

Parul Prateek Roy


Sharma Ghatak
COO Strategy Advisor
THANK YOU!