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Karl Wezmar Williamjeet Singh Jhamb Gaurav Gurpreet Singh
Proctor and Gamble
y Karl: Intro, history, products and marketing y Gurpreet: Research and development, innovations and diversity y Gaurav: Creditors, shareholders, P&G·s financial information, and mergers y Williamjeet: SWOT/SWOC, consumer relations, comparisons to other firms in the market
Proctor and Gamble - mission
y ´We will provide branded products and services of superior quality and value that will improve the lives of the world·s consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosperµ
Proctor and Gamble - History
y 1837 - William Procter and James Gamble
y Immigrated from Ireland and England y Began to manufacture soap and candles y Headquartered in Cincinnati, Ohio - currently still is y Had around 80 employees at this time y Promoted it·s purity in print ads - it ´floatedµ in water y Set a new standard for mass marketing
y 1857 - sales reached $1,000,000.
y 1882 - ivory soap - mass marketed
y 1915 - son of Gamble created the first community campaign for charities
y Known today as ´The United Wayµ
Proctor and Gamble - History
y During the American Civil War
y P&G won government contract - supplied soap and candles to the Union Army
y Increased profits during an uncertain time y Familiarized soldiers with P&G products
´Soap operasµ y Sponsored & produced dramatic radio series y When most housewives were home y Mostly female audience y Used P&G·s cleaning products the most y Eventually segued to soap operas as we know them today y Ivory soap .History y 1920·s .2 .1930·s .Proctor and Gamble .1 y Ivory soap .
History y 1961 . mess and rashes caused by cloth diapers y First affordable and successful disposable diaper y Today. .Procter and Gamble . more babies around the globe use Pampers more than any other brand of diapers.Introduced pampers y Reduced leaks.
P&G named top 100 companies to work for y 1996 .Proctor and Gamble .S. Government's National Medal of Technology y For creating.History y 1984 .P&G earned the U. developing and applying advanced technologies to consumer goods .
acquiring Gillette y Formed the largest consumer good company y More discussion on Gillette later«. .History y 2005 .Proctor and Gamble .
Proctor and Gamble .products y Personal & Beauty y House & Home y Health & Wellness y Baby & Family y Pet Nutrition & Care y More the 300 in total .
Ivory. Olay .Personal and Beauty y Antiperspirants and deodorants y Such as Old Spice and Secret y Body wash and soaps y Such as Camay. Zest.
Personal and Beauty y Colognes y Such as Old Spice y Cosmetics y Such as CoverGirl and Max Factor y Feminine Products y Such as Always and Tampax y Hair Care y Such as Pantene. Head and Shoulders. and Herbal Essences .
Gillette Venus and Braun y Skin Care y Such as Olay and Noxema . HUGO and PUMA y Shaving y Such as Gillette.Personal and Beauty y Oral Care y Such as Scope. Crest and Fixodent y Designer Fragrances y Such as LACOSTE.
Joy and Cascade y Household Cleaners y Such as Mr.House and Home y Air Fresheners y Such as Fabreeze y Batteries y Such as Duracell y Dish Washing Soaps y Such as Ivory. Clean and Swiffer .
Cheer. Deft. Gain and Tide y Paper products y Such as Bounty. Puffs and Charmin y Small appliances y Such as Braun y Snacks y Such as Pringles .House and Home y Fabric cleaners y Such as Bounce.
Health and Wellness y Health Care y Such as Fibersure. Enablex . Macrobid. Pepto-Bismol y Prescription Drugs y Such as Actonel. Metamucil.
Pet Care and Nutrition y Dog foods y Such a Eukanuba and Iams .
sales declined y Olestra is banned in many countries y Including Canada and Britain y Still in use in the U.S. or calories to products y Caused ´anal leakageµ in some individuals y Blocks absorption of some vitamins y Warning label was affixed to chips .1996 y Fat substitute . y P&G sold plant in 2002 y Olean is still in some of P&G·s products .added no cholesterol.Some Failed Brands y Olestra (aka Olean) . fat.
Some Failed Brands y Fit .Fruit and vegetable wash y Lunched in 2000 y Sold for 3 years y At a loss of $50.000. y Hidden magic hair spray y Reported be act more like glue and hair spray y Dubbed ´the Titanic of the hair-spray business y Phased out in late 60·s .000.
forced off the market by a cyanide poisoning hoax y Torangos y Stackable.Some Failed Brands y Encaprin y P&G·s first competitor to Tylenol and Advil y Beat sales of both when first introduced in 1984 y 2 years later. triangular corn-based chip y 2001 ² 2003 y Reported to taste and feel like card-board .
Branding Quiz y Brain teaser .branding .
1. .To make connection between consumers wants and what technology can deliver.A deep understanding of consumer 2.Applying new technology 3. y Their capability is based on 3 characteristics. y Innovation focuses on both existing and entirely new products.P & G Innovation y P & G is unique in its innovation.
with more than 7500 scientists working in 22 research centers in 12 countries around the world.S govt.R&D y Invest 4 % of worldwide sales y P & G has world class global R & D organization. receives 3800 patents per year. gives for achievement in technology. the highest award the U. y Received National Medal of Technology. . y Have 24000 active patents worldwide and on average.
y Qualitative research tool y Quantitative research tool y Conducting marketing research online .Market Research y P & G employs market research for every product division. The company also had two independent inhouse research group which were responsible for advertisement research and market testing.
. y Major qualitative research tools used by P & G include focus group discussions. in-store interview. y The researcher engaged the customer in detailed discussion over different features of the company product.Qualitative Research Tools y Generate new ideas for product and market development. home visit.
These tools helped in generating new product idea for P & G. y While the sample sizes for quantitative research was usually larger. .Quantitative Research Tool y P & G also employed quantitative research tools extensively . the personal interaction between the researchers and the respondents was minimal« y Tools like surveys through web or practical approach in the market.
This feedback helped it in new product introduction and launching improved versions of existing products.Conducting Marketing Research Online y P & G conducted online concept tests to get feedback from consumers. .
Benefits y P & G online surveys saved considerable time and costs for the company. . a consumer survey cost the company around $50. Using traditional methods.000 and took at least three to four weeks.
sex. personal background and sexual orientation. y Our diversity covers a broad range of personal attributes and characteristics such as race. age. . cultural heritage. y Number of women and U.Diversity y P&G we believe it is important to develop and support a diverse workplace. minorities at the vice president/general manager level has doubled over the past five years.S.
Folgers Coffee. Max Factor. forming the largest consumer goods company and placing Unilever into second place. among others were also acquired.Acquisitions In 1930 acquisition of the Newcastle upon Tyne-based Thomas Hedley Co. Noxell. Norwich Eaton Pharmaceuticals. Richardson-Vicks. In January 2005 P&G announced an acquisition of Gillette. . terms of manufacturing and production. Shulton's Old Spice. and the Iams Company.
Shareholder Investment Program at P & G y Direct Stock Purchase and Dividend reinvestment plan. y P& G shareholders as well to new shareholders .
Requirements for becoming shareholder at P&G y Minimum Initial Investment y Reinvestment of dividend y Transferred or sold through the Program y Once a shareholder. the minimum investment into the plan is $50. .
. shareholders and the board working together. control and custodian. y Doing what¶s right. y Employees are long term employees. y A foundation of integrity.Corporate Governance at P & G y Management.
04 $0.01 $0.5%.64 . Year 1956 1970 1984 1998 2009 Dividend per share $0.Dividend History of P & G y Paid dividend without interruption. y Compound annual growth rate is 9.15 $0.51 $1.
y Tenants in common.Common Types of Shareholder Registration y Individual registration. y Joint tenants with rights of survivorship. . y Corporate registration. y Joint registration. y Partnership registration. y Custodial registration.
. the executor/administrator of the estate should contact Shareholder Services requesting replacement. y Following information should be included in the letter. y Number of shares on the certificate and certificate number. shareholder Social Security number and account number. if you know it.Replacing certificates requirements at P&G y Written notification from shareholders. If the shareholder is deceased. y Reason for replacement. y Name in which the certificate was registered.
Year P&G 2004 2005 2006 2007 2008 2009 $100 $99 $106 $119 $121 $105 *These returns are cumulative value of $100 investment. .Five year cumulative total return of P&G Cumulative return is the total profit including dividend. interest and capital gains. received on an investment over a period of time.
P & G¶s Values y Integrity y Leadership y Ownership y Passion for winning y Trust .
P & G¶s Principles y Respect for all individuals y The interest of the company and individual are inseparable y Strategically focused in work y Externally focused y Seek to do the best y Mutual interdependency is a way of life .
Strengths y One of the best marketers in the world y Diversified and innovative product portfolio y Talented management y Largest retailers in the US and around the world y Strong finances in the recent years .
Weaknesses y Lagging behind in online media presence y Don·t manufacture private label products for its retail .
Decreased revenues in their Northeast Asian Market .
Opportunities y Utilizing online social networks y Eco friendly y Capitalizing on online media y Emerging markets y Demographic trends across the world .
Challenges y Competitors y Private label growth y Rising cost of energy prices y Increase in raw material prices y Economic slowdown in the US and other countries .
Competitors y Johnson & Johnson Co. y Kimberley-Clark Co. y Unilever Co. .
000 .266 $1.P & G Comparison Revenue ($M) Net Income ($M) P & G Co.66B 174. $58.000 $18.50B 53. KimberleyClark Co.530 $12.40B 117.075 Market Capture $166.503 $12.90B Employees 135.022 $95.822 $25.000 Johnson & Johnson Co.508 $6. $83.000 Unilever Co.770 $165. $60.
50 years from now. .´Consumer is bossµ Our company is about making the right choices in how we address consumer needs. we remain a thriving and successful corporation. such that. desires. and aspiration.
Consumer concerns y Osteoporosis y Women·s health education y Cold and flue tips for kids y Water purification .
P & G Initiatives y New cleaning methods that use less water. cold water. and even salt water y Disinfectant soaps. and detergents to improve sanitation y Crest dental hygiene training .
P & G Social Programs y Egypt: building washing clubs in Beheira to reduce the rate of infection y Syria: health program to improve mother and child health y Philippines. Pakistan & Mexico: hand wash campaign y Guatemala: water purification campaign .
The End y Questions or comments? .
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