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Brand

Repositioning

Paramjit Sharma
Brand
Repositioning Positioning
An Art of Creating a
Distinct Image for A
Product in The Minds
Of The Customers

Repositioning

Is Changing The
Position Of Brand

Paramjit Sharma
Brand
Repositioning

Increasing Relevance To The Customers
Increasing Occasions For Use
Search For Viable Position
Making The Brand Serious
Falling Sales
Bring In New Customers
Making The Brand Contemporary
Differentiate From Others
Changed Market Conditions
Paramjit Sharma
Brand
Repositioning

Increasing Relevance To The
Customers
Lipton Yellow Label Tea Kelvinator

Exotic & Foreign The Coolest One

Designed By a
Exotic & Indian
Housewife

Paramjit Sharma
Brand

Repositioning Increasing Occasions For Use

Burnol Titan
Watch With
Curing Burns Elegence

3 in one curing Burns
Watches As Gifts
Cuts,Gashes

Paramjit Sharma
Brand
Repositioning Search For Viable Position

Centaur Milk Food Yogurt

Hotel with Style Anytime Snack

Hotel For Business It is not Just
Class Curd

Paramjit Sharma
Brand Making The Brand Serious
Repositioning

Cadbury 5 Star Suffola
Togetherness Bar Good For Heart

Energiser for Heart Not Safe
Young Achievers Without Suffola

Paramjit Sharma
Brand
Repositioning 
Falling Sales

Ambassador Forhans
Rugged Roadmaster Good for Gums
Rational medicinal

A Member Of The Feel Freshness
Family Emotional Forhans Cosmetic

Paramjit Sharma
Brand Bring In New Customers
Repositioning

Red Eveready Ray Ban

Focus On Battery For Males

Focus on Users
Females As Well

Paramjit Sharma
Brand
Repositioning Making The Brand Contemporary

Onida TV Vimal

Neighbor,s Envy Only Vimal
Owner,s Pride

World, Envy
Look Of Nineties
Owner,s Pride

Paramjit Sharma
Brand
Repositioning Differentiate From Others

Mint-O

Adult Candy

All Mint,
No Hole

Paramjit Sharma
Brand
Repositioning Changed Market Conditions

Horlicks

Milk Additives

Nutrition

Paramjit Sharma