Communication Trends for SmartPhones

An Informate Mobile Intelligence Report
India, Oct 2009 Feb 2010

© Copyright 2009 Informate. Reproduction of this document is forbidden unless authorized. All rights reserved. 2010

When combined with the Quest [a syndicated SMS survey to capture attitudinal data]. All our backend database structures and operations are scalable to handle large volumes of data. holistic. accurate and more importantly measurable over a period time. comprehensive. actual usage data through its unique on-device metering product Smartmeter . we have a vast experience in understanding and analyzing research data. Informate Mobile Intelligence brings you real time. marketers and organizations get a complete picture of consumer behavior and competitive intelligence. Informate already has a panel size of over 4000+ Smartphone users. Being a subsidiary of a research organization. ‡ With the pace at which the Smartphones and allied services landscape is changing and evolving.Presenting Informate . its imperative to have a consumer intelligence mechanism that is equally dynamic. . 2 ‡ ‡ ‡ ‡ ‡ © Copyright 2010 Informate.

are analyzed at the aggregate level to understand Receives an SMS with a WAP link to the meter app 4 behavior and track usage patterns Installs meter app on device App transfers usage data to Online Servers on a daily basis 6 Online access to view periodic reports 7 5 © Copyright 2010 Informate..Informate s Methodology Empanelment procedure Panelists recruited online through ads rendered on the mobile web Meter app also available as download on leading Meter Deployment 1 Mobile User 2 app stores Targeting by mobile OS to get representations of the OS of interest Agrees to be a part of the meter panel 3 Completes registration Actual usage data of every panelist is captured and is transferred through GPRS to the server Data is posted to our servers on a daily basisusually multiple times in a day Actual usage of applications/ features etc. 3 .

Base 817 787 1148 1398 1216 Communication Split (Minutes per day) Other communication:-Voice mail. 4 Source: Informate Mobile Meter . Connectivity. While time spent on voice calls show a dip. messaging & Chat shows an upward trend.Average Usage Duration Informate Mobile Usage tracker reveals that active time spent on SmartPhones shows a steady growth over last few months (over 3 hours spent per day) Usage time per user (Minutes/ day) Overall communication contributes more than 1/4th of the total active time spent on mobile. email etc) © Copyright 2010 Informate. Marginal rise in time spent on Communication over the last couple of months.

3 6.6 5.3 3.2 Jan.Call and SMS Metrics Steady decline observed on time spent on voice calls. Oct. of messages received per day is higher than those sent.3 10.5 6. Average time spent on outgoing calls is more than incoming calls.1 Overall increase seen in messaging trends over the last few months.8 6.09 1148 13.09 787 14.10 1398 13.8 6.6 9.2 7.4 Nov.10 1216 14.0 8.09 817 13.7 6.0 6.0 6. 3.7 Source: Informate Mobile 5 Meter .4 Dec.9 Feb.9 7.4 6. No.3 5.6 7.5 2. Call Time (in Seconds) Call details Base CALLS COUNT Total successful calls(per user per day) Number of incoming calls (per user per day) Number of outgoing calls(per user per day) MESSAGING COUNT (SMS) Messages sent per user per day Messages received per user per day © Copyright 2010 Informate.3 6.

© Copyright 2010 Informate.09 12.Social Networking websites .3% 2.9% 3.8% 4.0% 3.6% 8.10 16.09 12.6% 1.9% Jan.8% 13.9% 12. 6 Source: Informate Mobile Meter .4% Dec.10 15.6% Nov.1% 5.0% Orkut and Facebook are amongst top social networking sites visited on the mobile Internet.6% 1.3% 4.6% 9. Social networking sites (Reach) Base 638 613 861 1083 971 Top Websites (Reach%) Orkut Facebook Mygamma Mig33 site Frenzo Oct.4% 2.4% Feb.8% 2.2% 6.9% 3.7% 10.6% 7. shows steady growth month on month.Reach Social networking phenomenon carries its popularity on to the Mobile Internet.5% 10.2% 1.09 17.

7 Source: Informate Mobile Meter .8% 4.1% 0.10 Feb.3% 3.10 RockeTalk Orkut Qeep Facebook Frenzo © Copyright 2010 Informate.8% 2.9% 3.1% 0.2% 2.8% 3.7% 0.1% 0. Social Networking Apps (Reach in %) Base 817 787 1148 1398 1216 Top Apps (Reach in %) Oct.5% 1.3% 3.9% 5.09 Jan.09 Dec.8% 5.Reach Social networking applications are gaining popularity too.2% 4.7% 4.Social Networking applications .09 Nov.7% 7.4% 2.4% Rockettalk and Orkut are the most popular social networking applications used.3% 3.0% 2.3% 1.8% 5. 3.9% 0.7% 7.

us © Copyright 2010 Informate.smartmobi. 8 .Thank You for more details contact answers@informatemi.in www.smartmobi.com more SmartPhone Metrics available at www.

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