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LEARNING Learning is any relatively permanent change in behaviour that occurs as a result of experience
.Consumer Learning A process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior.
Importance of Learning y Marketers must teach consumers: y where to buy y how to use y how to maintain y how to dispose of products .
Learning Processes y Intentional: y Incidental: learning acquired as a result of a careful search for information learning acquired by accident or without much effort .
theory of learning based on mental information processing. . Also known as stimulus response theory.Learning Theories y Behavioral Theories: y Cognitive Theories: A Theories based on the premise that learning takes place as the result of observable responses to external stimuli. often in response to problem solving.
whereas Cognitive Theorists believe that learning is a function of mental processing.* yBehavioural Theorists view learning as observable responses to stimuli. .
Instrumental or operant Conditioning 3. Modeling or Observational Learning or Social learning theory . Classical Conditioning 2.Behavioral Learning Theories 1.
.1. CLASSICAL CONDITIONING GIVEN BY:-IVAN PAVLON According to this theory assosiation of one event with another desired event resulting in a behavior.
.Classical Conditioning A behavioral learning theory according to which a stimulus is paired with another stimulus that elicits a known response that serves to produce the same response when used alone.
.GIVEN BY:-IVAN PAVLON According to this theory assosiation of one event with another desired event resulting in a behavior.
Pavlovian Model of Classical Conditioning Unconditioned Stimulus Meat paste Unconditioned Response Salivation Conditioned Stimulus Bell AFTER REPEATED PAIRINGS Conditioned Stimulus Bell Conditioned Response Salivation .
Analogous Model of Classical Conditioning Unconditioned Stimulus Dinner aroma Unconditioned Response Salivation Conditioned Stimulus 6 o¶clock news AFTER REPEATED PAIRINGS Conditioned Stimulus 6 o¶clock news Conditioned Response Salivation .
and consequences of such behavior.f skinner It says that behavior of one if a function of its consequences. A process by which individuals observe the behavior of others.Given by:-B. .
with habits forced as the result of positive experiences (reinforcement) resulting from certain responses or behaviors. .Instrumental (Operant) Conditioning A behavioral theory of learning based on a trial-and-error process.
SOCIAL LEARNING THEORY It is also called observational learning According to this theory. parents. and others . individual learns by observing models . teachers.3.artists. bosses . pictures.
Consumers Learn by Modeling .
SOCIAL LEARNING PROCESS ATTENTION SOCIAL LEARNING PRODUCTION PROCESS REINFORCEMENT PROCESS RETENTION .
or ideas about himself and his environment.COGNITIVE THEORY It says that behavior of one is depend upon his thoughts. . knowledge. interpretation.
.Cognitive Associative Learning y A cognitive theory of human learning patterned after computer information processing that focuses on how information is stored in human memory and how it is retrieved.
Appeal to Cognitive Processing .
Cognitive Learning Theory Holds that the kind of learning most characteristic of human beings is problem solving. which enables individuals to gain some control over their environment. .
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