SEO Drilldown: Advanced

Techniques in Search Engine

Optimization
Rahul Shrivastava
Vice President &
Consultant at
MODIA, US

Kaushik Mhadeshwar
Founder & Chief
Catalyst at Learning
Catalyst
What do you do when you have to optimize for very
competitive words?
You go beyond text..
Images are getting into SERP’s in various
kinds of searches
Video, PPT Searches are also increasing

YouTube is India's second largest search engine. If you

have videos wouldn't you want to be found there?
Video Searches are now 30 percent of overall
searches
Social Media leverage ?

Search engines love them…

How can you innovate with limited images, etc..
Some recent updates on SERP
Latent Semantic Indexing
The ‘show option’ button
Universal Results : Giving the user what he wants
Google Squared
Rich Snippets
Flash Indexing
Flash Indexing

www.learningcatalyst.in
 Local Search should not be ignored

India has players ranging from Guruji.com to JustDial. 

Google Local is a big presence. Also local listers like Burrp and AskLaila.
Local Directories are preferred for searches with
local words
Google Local : A simple but effective way to get noticed
Mobile Search should not be ignored
Do you regularly do a competition analysis in your
category?

www.learningcatalyst.in
 Example of a Competitor Analysis Study

Letsbuy.com Infibeam.com Naaptol.com

URL & Meta URL – Good URL – Avg. URL – Excellent
Strategy Meta Tags – Meta Tags – Meta Tags –
Need to be Good Good
worked on
Image Strategy Avg. Good Excellent
Alt text on Logo
missing
Content Poor Excellent Good
Heading
Strategy
Without this, it is difficult to focus your SEO
efforts

www.learningcatalyst.in
Do you regularly conduct usability audits for your
site?

www.learningcatalyst.in
There is an incredibly strong link between Usability
and SEO. 

www.learningcatalyst.in
www.learningcatalyst.in
Why is the Webmaster an important tool for SEO
professionals?

www.learningcatalyst.in
How often do you check Google Analytics?

www.learningcatalyst.in
 SEO campaign can be optimized

•Identify weak SE’s, keywords to work on

•Gain insights to visitor’s intent (eg.: ‘course’ vs ‘institute’ shows more focus on subject/content than brand)
•Analysis of Organic traffic helps strategize SEM campaign
Some other technical issues which can be a
deterrent to SEO

www.learningcatalyst.in
Road Blocks
1. Dynamic URLs
2. Session IDs Road Blocks
3.
1. Cookies
Dynamic URLs
4.
2. Poorly
SessionFormed
IDs and Broken HTML
5.
3. HTML
CookiesExtensions
6.
4. Robots.txt
Poorly Formed and Broken HTML
7.
5. Splash Pages
HTML Extensions
8.
6. Frames
Robots.txt
9.
7. Login
Splashand Other User Entry Form Pages
Pages
10. JavaScript
8. Frames
11. Flashand
9. Login Sites
Other User Entry Form Pages
12.
10. Graphics
JavaScript
13.
11. Search Engine Spam
Flash Sites
12. Graphics
13. Search Engine Spam
Programs offered by Learning
Catalyst
www.learningcatalyst.in
 No one covers ‘digital’ as we do !!
Our Cour

Basic SEO Advanced SEM Advanced SEO

Basic SEM Integrated Digital

SMO
Marketing

Affiliate Marketing Website Usability Website Analytics

 No one covers ‘digital’ as we
Our Courses
do
Modern Website Flash Programming
Web Copy Writing Design

Content Management Java Scripts and Ajex -

PHP Programming Basic
Systems

Mobile Gaming and

Java Scripts and Ajex – Application Web Security
Advanced Development