Professional Documents
Culture Documents
Group 9
9/6/2017
www.apollohospitals.com 1
Timeline
• Apollo Hospitals was inaugurated in 1983 in Chennai Dr.Prathap C Reddy. The hospital
commenced commercial operations the next year.
1980’s • Medical insurance scheme was introduced
• The 90's saw Apollo Hospitals rapidly scaling up its operations and infrastructure: hospitals opened in
Delhi, Madurai, Vishakhapatnam
1990’s • First international patient - from Middle East
Cardiology
10,000+ 5,500+ 14,000 23% Oncology
Strengths Weaknesses
• Present in all major cities
• High costs.
• Highly Qualified & experienced doctors
• High attrition rates
• Multi Speciality,providing more than
50medical specialities • Overlapping duties of nursing staff
• Innovation(preventive medical • No models to emulate
services,telemedicine)
SWOT
Opportunities Threats
• Increased costs of healthcare in
western countries. • Inability to attract and retain nursing
staff
• People spending more on
healthcare than ever before. • IHH Healthcare’s acquisition
of Fortis Healthcare
• To cater to growing middle class
market
PEST Analysis
Political
• Low public Expenditure
• Private Investment
Economic
• Growing Income
• Encouraging Health care schemes
Socio-Culture
• Higher Population & Literacy Rate
• Highly Experienced Surgeons joining hands from abroad
Technological
• Rich experience of medical practise in the west
• Quality Service and Low Cost of Healthcare