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HOW MEDIA AFFECTS

CONSUMERISM
Llewellyn Dittmar
5th period English
Thesis
Advertising
o Advertising is a way of communication
meant to persuade a person to buy or
take some action upon products,
ideals, or services.
History
 1729- Benjamin Franklin published the Philadelphia
Gazette which featured a page of new
advertisements.
 1841- first advertising agency was opened in
Philadelphia by Volney Palmer
 In the early 1900’s advertising took advantage
of radio and cinema to
approach the consumer.
 In the 1950’s, advertisers used the television to
promote products.
MA
GA
Methods ZIN
ES
o

PEOPLE

TV
POP. CULTURE
 Advertisers focus on what is popular, “cool”, or “hot”
to get people to buy things.
 Advertisements are everywhere you go, and they all
relate to the popular demand of what the
community their targeting wants.

People
 The people in ones life influence the things
they consume.
 if you see someone wearing something you
like, or eating a cheeseburger, you might go
out and buy the product.
Friends
I love your
You see dress!
friends Where did
Thanks! Its from Forever 21!
you get it?
everyday, so
when you like
something their
doing, wearing,
eating, etc., they
are affecting
what you buy
because your
more likely to
consume the
product if your
friends have it,
and more importantly, like it.
Celebrities
 Many people, especially teenagers, look up to and
idolize celebrities, which can affect consumerism.

People might buy


this product
because they like
the celebrity
promoting it or
maybe they think
they will look like
them if they buy
the product.
like er..
h
like
on’t
I d
nd
m ,a
t he
g
tin
s ea
 ’
she
t
 , bu
os
orit

etD
g
g to 
oin



 your views toward a person can greatly affect what
you buy, if you don’t like how someone acts, your
probably not going to want to buy something they
have.
s
No matter what a person does in a
day, they are always exposed to
things that will affect what they
consume.
Your home
 People usually have different kinds of food, soap,
furniture, etc., in their homes because everyone
has a different way they like things. So when you
buy the same things over and over, they become
consistent.

On the streets
 You see billboards and trucks with ads on them, and
they usually make you want to buy the product.




 As well as sight, scent is also used to approach the
consumer.
School
 At school you are exposed to things like yearbooks,
dance tickets, and a hot school lunch to consume.
Example of an
advertisement

The break down of an


advertisement, and tricks the
advertisers use.
The Ad and how it is supposed to
make you feel.

They make her look


slender, sexy, fun They want
while smoking to you to think
attract consumers. you will look
cool is you
smoke, that it
is glamorous.
Tricks advertisers use They often
make the
product look
better in the
Notice how ad than in real
they make it life.
seem like its
not
dangerous to
smoke, they
don’t list
cautions
anywhere.
CONCLUSION
 Advertisers will put ads anywhere to get you to notice
them, they want people to wonder an think about
them.
 They have different tactics to approaching different
age groups.
Sources

 http://muse.jhu.edu/journals/asr/v006/6.3unit02.html
 http://www.designhistory.org/advertising_fall_08.html
 http://www.media-
awareness.ca/english/resources/educational/hand
outs/tobacco_advertising/tricks_of_the_trade.cfm