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V Examining a wide range of strategic moves


across a host of industries, BO Strategy highlights
the 6 principles that every co. can use to
successfully formulate and execute BO
strategies.
V The principles show how to
º reconstruct market boundaries ±
º focus on the big picture ±
º reach beyond existing demand ±
º overcome organizational hurdles ±
º build execution into strategy.
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V Ñsing the cricket property to promote other


businesses,
V To build the brand and enhance its valuation and
then sell.
V Enhance valuation of the franchise and then resell it -
allowed after 3 years
V Prize money if the team wins.
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