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Presenting by:
  
  
   

  
à[ rt Coopertive Milk Mrketing Federtion

àChirmn: Dr. Verghese K rien

[CMMF: An Overview

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             Amoolya 
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 Amul revolution              


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Am l Pste rized B tter

AMUL BUTTER is made from Butter, Common Salt, permitted natural colour- Annatto
Composition:
‡Milk Fat 80%
‡Moisture 16%
‡Salt 2.5%
‡Curd 0.8%
Calorific Value:
720 kcal./100g
Special Features:
Made from fresh cream by modern continuous butter making machines. Marketed in
India since 5 decades.
Product Specification:
Meets AGMARK standard
Am l Lite
‡Unlike Butter & Margarine, Amul Lite is a low-fat, low-calorie & low-
cholesterol bread spread, hence a healthier substitute. It contains 26% less fat and
calorie content as compared to butter or margarine.
PRODUCT COMPOSITION
Total Fat- 59%
Milk Fat ± 10%
Vegetable Fat- 49%
Cholesterol- 26mg
Total Calories- 531
Special Features
‡Since Amul lite is low in calories, you can maintain your slim-trim shape without
sacrificing on the taste.
‡Amul lite is a low-fat and low-cholesterol product and less cholesterol means less
chance of heart diseases.
‡Amul Lite is low in saturated fats & high in PUFA for a "healthy heart".
‡Amul Lite contains "Omega-6 & Omega-3 fats" which maintain healthy cholesterol
levels.
‡Amul Lite is fortified with Vitamins A & D, essential for good vision & healthy skin
‡It is manufactured in a fully automated, ISO9000 certified plant under strict hygienic
conditions.
Product Specification
‡The product is certified by AGMARK for quality
Delicio s Tble Mrgrine

Ñhat Is Table Margarine?


‡Table Margarine is characterized by a physical consistency similar to butter
and is commonly known as butter-substitute.
‡Margarine is prepared exclusively from vegetable oils and fats.

Product Attributes
‡Prepared from Refined Vegetable Oil. Total fat content is 80% min.
‡Contains Zero Cholesterol, hence suitable for cardiac patients.
‡Fortified with Vitamins A & D
‡Manufactured in an ISO 9000 certified plant under strict hygienic conditions.
The product is completely untouched by human hand
Shelf life 6 months under refrigeration
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Amul, the market leader in the Table Butter category, is all set to
further strengthen its market position with the launch of new
innovative and consumer friendly packs of Butter. So far, Amul
Butter was mainly available in 100gm and 500 gm packs. However,
market research showed that there was a demand for smaller
packs.

Keeping this objective in mind, Amul has now launched a new


smaller pack ± Munna Pack - suitable for a single occasion use by a
small family. Available in 25gms, Munna pack is manufactured at
the state of the art ISO 14001 certified dairy plant at Mehsana.
With this launch, the long felt need of smaller packs by consumers
has been addressed to.

Amul has also launched Butter in easy to open Airline packs.


Carrying just the right quantity of butter needed for a single
serving, these packs are now being increasingly used by the
Airlines. Packed in the most modern Amul Dairy plant, these packs
have become increasingly popular with mothers of school going
children as tiffin packs.
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A Brnd ² AMUL ² A Tste of ×ndi


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