Presented by:

 DEEPIKA
 VANDANA
 KIRANDEEP KAUR

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 Fast food: Foods designed for ready availability, use
or consumption and sold at eating establishments for
quick availability or take-out.

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 Indian Fast Food Industry
Fast food is one of the world’s
largest growing food type. India’s
fast food industry is growing by
45% a year
It is reached to nearly US$ 8
Billion in 2010 .
Foreign Investment holds about
one-fourth of total investment
made in this sector.

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 HISTORY

 It was started by Retired. Col. Anant Bir Singh along with his wife
Harinder Mohini in 1979.

 Later the business was joined by his sons, Mohan Bir, Aman Bir and
Raj Bir along with their wives, Bandana Singh, Nupur Singh and
Deepika Singh respectively.

 As for the work force some employees have been with the group for
over two decades.

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 Hot millions is now expanding its family by building up a franchises
network.

 There are already 4 franchises,1 in Mohali,1 in sec 35 chd,1 in

Ludhiana & 1 in Dharmpur(H.P).

 The hot millions group has taken over the management of 3 star hotel
called hotel north park in Panchkula & hotel AB’s in Chandigarh

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 Another addition to the group is there restaurant in Panchkula called
the Cellar which is a lounge bar & a fine dinning multi cuisine
restaurant & bar.

 A super specialty Indian restaurant called AB’s was opened at Madhya

Marg, in sec 26 in Chandigarh.

 Hot millions has recently tied up for a joint venture with a company in
the United States called Earthen Grill Inc. to provide its culinary &
management expertise in U.S.

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 Started a new outlet called ‘RAAZ’ in Newport with a vision &
mission to maintain the highest level of culinary & hospitality
excellence.

 One restaurant in Gaithersburg is already operational .

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 Company overview

1. The typical fast food

restaurant which serves for
youngsters as well as
family’s.

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2) Outdoor catering

3) Banquets

4) Catering & management institute

5) Outlets

6) Franchises

7) Hotels

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 i x
g M
ti n
k e
a r
f M
’s o
4 P

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 Product

 Price

 Place

 Promotion

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 PRODUCT

  Vegetarian Menu  
Pizzas
Burgers
Sandwiches Footlongs
Sizzler

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Non-Vegetarian Menu
»Pizzas
»Burgers
»Sandwiches
»Footlongs
»Sizzler

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Kathi Kababs 
 

Hot Dogs  

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Chinese 

 South Indian  

Roti/Naan/Parantha  

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Tandoori & Mughlai 
 
Salad
  
Meals
  
Combo Meals
  
Bakery
 
 Beverages
  
Ice Creams
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 E D
E R
F F
S O
CE
V I
ER
S

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1) Out Door Catering:
At Hot Millions Out Door Catering, chefs use an artist's sense of texture, depth
and colour to create a delicious menu for the guests.

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2)Banquets:
 Hot Million's North Park Resort a Three Star Hotel and the Chandigarh
Golf Association (CGA )Clubhouse, Banquet Hall and Lawns.

 Its capacity in Indoor ( Air Conditioned ) is of 300 people

Outdoor Banquet (Capacity of 1000 people).

 Sangeets, Receptions, Weddings, Kitty Parties, Birthday Parties,

Corporate Get Togethers, Product Launches, whatever the occasion
they have a suitable venue .

 Serving a wide variety of cuisines including Thai, Continental, Italian,

Persian, Mexican, Indian, an array of oriental cuisines and of course
Chinese.

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3)CATERING & MANAGEMENT INSTITUTE
Vision
"To ensure Human Resource Development by
providing quality education and training to build
and strengthen company culture, business
capability, leadership and service excellence."

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 C E
L A
P
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 1)Outlets

Quick Service Family Restaurants

• Hot Millions 1
• Hot Millions 2
• Hot Millions Sector 35
• Hot Millions Mohali
• Hot Millions Panchkula
• Hot Millions Dharampur
• Hot Millions Kurukshetra
• Hot Millions NH-1 Ambala
• Hot Millions Karnal
• Hot Millions Pinjore

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Full Service Restaurants & Bars Hotels
• Hot Millions Salad Bar & Re • Hot Millions North Park 
staurant • Riviera Restaurant
• The Cellar, Sector 35, Chan • Hideout Bar
digarh
• Hot Millions "Down Under" a • Mexico City Bar
t Chandigarh • Hotel AB's
• Hotmillions, The Cellar,
Ambala
• Hotmillions, The Cellar,
Karnal
• Hot Millions at CGA, Chandi
garh
• Hot Millions "Ab'S"
• Hot Millions "Rendezvous"
• Hot Millions Ambala
• Hot Millions Pinjore
 
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 2) HOTELS
 Hotel Ab’s provides rooms with luxurious ambience that
have been designed to International Standards.
 Situated on the outskirts of the city, at the foothills of the Himalayas , Hotel
North Park offers all luxurious modern comforts with exquisite food.

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 3)Franchisees:
 HM Ludhiana
 HM Jalhandar
 HM 35 "The Cellar" Bar & Restaurant
 Hot Millions 35 Family Restaurant
 HM Mohali The Celler Restaurant & Bar
 Hot Millions "The Cellar" at Ambala (NH1)
 In 2004 another addition to the Hot Millions chain was made in the
picturesque state of Himachal Pradesh close to the town of Dharampur on the
way to Shimla, called Hot Millions Dharampur aptly.

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 PRICE POSITIONING

High pricing strategy

Bundle pricing is used.

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 Promotion

 Home delivery

 Through events :

Fashion Show featuring Jesse Randhawa, Koena Mitra, Katrina Kaif,

etc. at HM North Park.

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 STP

The market consists of :

For Children.
For Youngsters.
As a Family Restaurant.
The Geographical Area would be inside the city
The Fast Food Chain mainly targets the market as
a premium Restaurant for Youngsters.. This would
include both the Children and the Family as a
whole.

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 Positioning

Ambience suited for premium customers.

Located in the major points of the city.

Position themselves as high end fast food

restaurant.

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 Competition

Dominated by McDonalds having 1 outlet.

Domino’s pizza is present in around 4 locations.

Pizza hut is established in 2 locations

Subways have established around 2 outlets

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Competitors

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ANALYSIS
&
CONCLUSION

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Frequency of visit

MORE THAN 3 TIMES

12%
HARDLY UPTO 3 TIMES
EVER 2%
26%

ONCE
60%

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Age group
55 OVER
4% UNDER 16
14%
35-54
18%

16-34
64%

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Value for money

EXPENSIVE
25% GOOD VAULE
35%

REASONABLE
40%

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Variety of foods

EXCELENCE:14%

GOOD:58%

FAIR:28%

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With whom people visit

NONE
2%

FAMILY
43%
FRIENDS
54%

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Restaurant environment & service
FIND SEAT QUEUE FOR LONG TIME
12% 8%

GENERAL SERVICE
14% CLEANNESS
20%

HELPFUL STAFF
12%
CUTLERY IS CLEAN
20%
PORTION
SIZE
15%
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 A L
I C
O G
L L E
O F I
C H O
SY P R
P

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 Motivation

 Friends
 Status
 Service

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 Perception
 Customers expect it to be an ambient, hygienic and a little sophisticated
brand that respects their values.

 The customer’s expect the brand to enhance their self-image.

 Best location

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 Attitude
 As it targets the premium customers, people have the attitude
that service is good.

 Food tastes well.

 Out of 50 people, 60% people

said that they visit HM once
a week.

 So they don’t want to shift

to other brand completely.

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 Personality
 Brand personality= self image

 People matches their own personality with Hot Millions and

those who found out that it matches them well, would like to
stick to it.

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 Post purchase behavior

According to the data received we conclude

that customers found that they have good
value for the money & have good variety
of food so they visit Hot Millions at least
once a week.

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 Conclusion

 Thus the HOT MILLIONS is all about

concentrating on a premium group of customers.
 Satisfying them.

 Providing them with the best facilities.

 And then competing with the foreign players.

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 Suggestion

 Attend the customers

 Improve the service

 Expansion in variety

 Quality improvement

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PERSONAL REVIEW
 Ambience is good

 Staff is rude

 Management is not
co-operative

 Late service

 Fair taste

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ANY QUERIES?????

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