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Business Intelligence Applications


BI and Performance Management
Consistently the Top IT and Business Priorities Worldwide

“… the most important technology


Finance’s Top Area of Importance
in 2007 is Business Intelligence”

Sources: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Services, “The Global CFO Study 2005”

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Business Intelligence Drives Increased
Effectiveness in every Business Function

Sales Analytics Financial Analytics


Real-time view of
Improve pipeline
financial condition
visibility and
and drivers of cost
forecast accuracy
and profitability

Service & Contact Center Analytics Supply Chain Analytics


Convert service Optimize supplier
calls into sales sourcing, supplier
through enhanced performance, and
cross-selling inventory levels

Marketing Analytics HR / Workforce Analytics


Real-time visibility Understand what
into campaign drives employee
execution, results, productivity and
and ROI org. performance

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Our Mission

Making our software a source of


continual competitive advantage for
our customers
Better Information
Better Results

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Our Approach to BI Applications

Pre-Build Applications to reduce complexity and TCO


1 for our customers

2 Extend Applications with Best in Class Technology

3 Integrate BI Applications with ERP and CRM

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Pre-Built BI Applications from Oracle
Reduce Complexity

DASHBOARDS
• “Visible”

“PLUMBING”
• “Under the Surface”
• Mappings to multiple applications
and data transformation all take
expertise and time

DELIVER BETTER INSIGHT TO CUSTOMERS’ MULTI-APPLICATION


ENVIRONMENTS

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Oracle’s Product Strategy

• Integrated Business Intelligence Database


• Business Intelligence & Data Mining Functions Integrated in
Database
• Integrated Business Intelligence Tools
• Best-of-Breed, Next Generation Business Intelligence
Technology Platform
• Integrated Analytic Applications
• Enterprise Wide, Industry Specific Analytic and Corporate
Performance Management Applications

Exploits Any Information Technology Environment

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Analytic Applications Families
All on Common Oracle BI EE Technology

New
New New Version
Fusion Intelligence Fusion Intelligence Oracle BI
for EBS for PeopleSoft Applications
Enterprise
Enhancement/Extension Extension of EPM, Single source, Multi-source
of DBI Replacement for For EBS, PSFT, SEBL,
BO,Cognos,MSTR SAP, Other

Proactive
Interactive Reporting & Ad-hoc Disconnected MS Office Web
Detection
Dashboards Publishing Analysis Analytics Plug-in Services
and Alerts

Oracle BI Suite EE

Other Operational
& Analytic Sources

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Oracle BI Suite Enterprise Edition
Unified Business Intelligence Infrastructure

Interactive Reporting & Ad-hoc Proactive Disconnected MS Office Web


Dashboards Publishing Analysis Detection Analytics Plug-in Services
and Alerts

Enterprise Business Model and Abstraction Layer

Oracle Intelligent Caching Services


BI Server Multidimensional Calculation and Integration Engine

Intelligent Request Generation and Optimized Data Access Services

OLTP & ODS Data Warehouse SAP, Oracle Files Business


Systems Data Mart PeopleSoft, Siebel, Excel Process
Custom Apps XML

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Oracle BI Applications
Single- and multi-source Analytic Apps Built on BI Suite EE

Service & Order


Supply Human
Sales Contact Marketing Management Financials
Chain Resources
Center & Fulfillment

Oracle BI Applications
Proactive
Interactive Reporting & Ad-hoc Disconnected MS Office Web
Detection
Dashboards Publishing Analysis Analytics Plug-in Services
and Alerts

Oracle BI Suite EE

IVR, ACD, CTI


Hyperion
BAW Schema MS Excel
Packaged Universal Other Data Sources
ETL Maps Adapters

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Oracle BI Applications
Multi-Source Analytics with Single Architecture
Comms Complex Consumer Financial High Insurance Life Public Travel
Auto Energy
& Media Mfg Sector Services Tech & Health Sciences Sector & Trans

Service & Order


Supply Human
Sales Contact Marketing Management Financials
& Fulfillment
Chain Resources
Center
Pipeline Churn Campaign Order Supplier A/R & A/P Employee
Analysis Propensity Scorecard Linearity Performance Analysis Productivity
Orders
Triangulated Customer Response vs. Available Spend GL / Balance Compensation
Forecasting Satisfaction Rates Inventory Analysis Sheet Analysis Analysis

Procurement Customer
Sales Team Resolution Product Cycle Time & Product HR Compliance
Effectiveness Rates Propensity Analysis Cycle Times Profitability Reporting

Up-sell / Service Rep Loyalty and Backlog Inventory P&L Analysis Workforce
Cross-sell Effectiveness Attrition Analysis Availability Profile

Cycle Time Service Cost Market Basket Fulfillment Employee Expense Turnover
Analysis Analysis Analysis Status Expenses Management Trends

Lead Service Campaign ROI Customer BOM Analysis Cash Flow Return on
Conversion Trends Receivables Analysis Human Capital

Other Operational
Prebuilt adapters: & Analytic Sources

Oracle BI Suite Enterprise Edition


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Oracle BI Applications
Multi-Source Analytics with Single Architecture
Comms Complex Consumer Financial High Insurance Life Public Travel
Auto Energy
& Media Mfg Sector Services Tech & Health Sciences Sector & Trans

Service & Order


Supply Human
Sales Contact Marketing Management Financials
& Fulfillment
Chain Resources
Center
Pipeline Churn Campaign Order Supplier A/R & A/P Employee
Analysis Propensity Scorecard Linearity Performance Analysis Productivity
Orders
Triangulated Customer Response vs. Available Spend GL / Balance Compensation
Forecasting Satisfaction Rates Inventory Analysis Sheet Analysis Analysis

Procurement Customer
Sales Team Resolution Product Cycle Time & Product HR Compliance
Effectiveness Rates Propensity Analysis Cycle Times Profitability Reporting

Up-sell / Service Rep Loyalty and Backlog Inventory P&L Analysis Workforce
Cross-sell Effectiveness Attrition Analysis Availability Profile

Cycle Time Service Cost Market Basket Fulfillment Employee Expense Turnover
Analysis Analysis Analysis Status Expenses Management Trends

Lead Service Campaign ROI Customer BOM Analysis Cash Flow Return on
Conversion Trends Receivables Analysis Human Capital

Other Operational
Prebuilt adapters: & Analytic Sources

Oracle BI Suite Enterprise Edition


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Oracle Financial Analytics Product Components
1 Pre-built warehouse with 16 star-schemas 3 Pre-mapped metadata, including embedded
designed for analysis and reporting on best practice calculations and metrics for
Financial Analytics Financial, Executives and other Business
Users.

 Presentation Layer
 Logical Business
Model
 Physical Sources

2 Pre-built ETL to extract data from over 3,000 4 A “best practice” library of over 360 pre-built
operational tables and load it into the DW, metrics, 30 Intelligent Dashboards, 200+
sourced from SAP, PSFT, Oracle EBS and Reports and several alerts for CFO, Finance
other sources. Controller, Financial Analyst, AR/AP
Managers and Executives

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Oracle BI Applications Architecture
 Role Based Dashboards
Oracle BI
 Analytic Workflow
Dashboards by Role Presentation  Guided Navigation
Services
Reports, Analysis / Analytic
 Security / Visibility
Workflows  Alerts & Proactive Delivery
Administration

Metrics / KPIs  Logical to Physical Abstraction Layer

Metadata
Oracle BI  Calculations and Metrics Definition
Logical Model / Subject Areas
Server  Visibility & Personalization
Physical Map  Dynamic SQL Generation

Data Warehouse /
Data Model  Abstracted Data Model
Direct  Conformed Dimensions
Load Process
Access to  Heterogeneous Database support
DAC

Source
Data Staging Area ETL  Database specific indexing
Extraction Process
 Highly Parallel
 Multistage and Customizable
 Deployment Modularity

Oracle SAP R/3 Siebel PSFT EDW


Other
Federated Data Sources
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Oracle BI Apps: Selected Key Entities
Unified multi-source data model
Sales Call Center Conformed Dimensions
 Opportunities  ACD Events
 Quotes  Rep Activities  Customer
 Pipeline  Contact-Rep Snapshot  Products
 Targets and Benchmark  Suppliers
Order Management
 IVR Navigation History
 Sales Order Lines  Cost Centers
 Sales Schedule Lines  Profit Centers
 Bookings Service
 Pick Lines  Service Requests  Internal Organizations
 Billings  Activities  Customer Locations
 Backlogs  Agreements  Customer Contacts
Marketing Workforce  GL Accounts
 Campaigns  Compensation  Employee
 Responses  Employee Profile  Sales Reps
 Marketing Costs  Employee Events  Service Reps
Supply Chain Pharma  Partners
 Purchase Order Lines  Prescriptions  Campaign
 Purchase Requisition Lines  Syndicated Market Data  Offers
 Purchase Order Receipts
 Inventory Balance
 Inventory Transactions Financials
 Financial Assets Modular DW Data Model includes:
 Insurance Claims ~350 Fact Tables
Finance
 Receivables
Public Sector ~550 Dimension Tables
 Payables
 General Ledger  Benefits ~5,200 prebuilt Metrics
 COGS  Cases (2,500+ are derived metrics)
 Incidents
 Leads ~15,000 Data Elements
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Example: Analytic Workflows
Business
Objectives / Maximize Cash Flow
Issues

Is DSO on target? Is DPO on target?

Is Overdue Balances Are Payment Terms


trending up? in compliance?
• Business Function:
How long is the
Receivables
Gain What is the aging of
Insights
underlying Overdue
Due Balances? • Role:
Balance pending?
Director, Credits & Collections
• Objectives:
Who are the Customers Drill to
and Collectors? Due Balances by Region • 1) Maximize Cash Flow
• 2) Control Risk of
Drill to Receivables Portfolio
Overdue Invoice Detail

Target collection efforts to


Take Action reduce overdue balances
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Example: Analytic Workflows
Business
Objectives / Maximize Cash Flow
Issues

Is DSO on target?

Is Overdue Balances
trending up?

How long is the


Gain underlying Overdue
Insights Balance pending?

Who are the Customers?

Drill to
Overdue Invoice Detail

Target collection efforts to


Take Action reduce overdue balances

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PCS Computing: Analytics in Action
1 2 10
Identify Problem with Execute
Sales Problem w/ Invoice & Multichannel
Revenue Backlog Sales Campaign

3 4 6
Locate Source Identify
Supply
Substitute Additional Overstocked
Chain
Product Parts Laptops

Verify Supplier
Finance
Payable Status

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Create
Marketing Campaign for
Overstock

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Ensure Monitor Contact
Contact
Campaign Center
Center
Readiness Performance

Address Agent
Workforce Retention issue
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Seamless Analytics Across Multiple Data Sources

Sales

Supply
Chain

Finance

Marketing

Contact
Center

Workforce
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Speeds Time To Value and Lowers TCO
Build from Scratch
Oracle BI Applications
with Traditional BI Tools

Training / Roll-out
Oracle BI Applications
solutions approach:
Define Metrics
& Dashboards • Faster time to value
• Lower TCO
• Assured business value
DW Design

Training / Rollout Easy to use, easy to adapt


Define Metrics Role-based dashboards and
Back-end & Dashboards thousands of pre-defined metrics
ETL and DW Design Prebuilt DW design, adapts to your
Mapping EDW
Back-end
ETL and Prebuilt Business Adapters for
Mapping Oracle, PeopleSoft, Siebel, SAP,
others
Months or Years Weeks or Months

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

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What Customers Are Achieving
With Oracle BI Applications
Deployed to 800 users in under 90 days
Analytics for sales-oriented contact center
Live in 120 days
Sales Analytics

Deployed to 3,000+ users in 3 months


Sales Analytics

4 months from decision to live for 1,200 users


Pharma Analytics
Live in 100 days, 6,500 users
Sales and Marketing Analytics

“I can vouch that it can be deployed as


rapidly as they claim...It is a product that
really delivers.”

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New BI Applications 7.9 Release

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7.9 Release Themes

• Unified multi-source data model


• Enhanced user experience
• Data Warehouse Administration Console
• Expanded deployment options
• Support Oracle EBS v11 v11i9 and v11i10
• Support DB2 V8 on z/OS as both source
and target database
• Support Teradata V2R6 as target
database
• Full localization
• Translation to 15 languages

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Tight Integration with Applications
Shared security with Oracle EBS and Siebel CRM

• EBS Security Integration


• FND_User security
• Shared responsibilities between Oracle EBS and Oracle BI
Apps
• Oracle SSO
• Siebel CRM Security Integration
• Siebel native security
• Shared responsibilities between Siebel CRM and Oracle BI
Apps
• Hot-Pluggable Security
• Pre-built security roles in BI Applications
• Users/roles synchronized with selected security environment

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Tight Integration with Applications
Action Links navigate from analytical to operational

• Action Links
• Direct navigation from analytical report to transactional detail
while maintaining context
• Take action immediately without navigating to a different
screen
• Oracle EBS Integration
• Siebel CRM Integration

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Analytic Workflows
Directed analysis helps inexpert users
Guided Navigation
• Enables users to quickly navigate a standard path of analytical discovery
specific to their function and role
• Enhances usability and lowers learning curve for new users

Conditional Navigation
• Appears only when conditions are met and alerts users to potential out of
ordinary conditions that require attention
• Guides users to next logical step of analytical discovery

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Data Warehouse Administration Console (DAC)
Strong Competitive Differentiator

• For warehouse developers and ETL


Administrator
• “ETL orchestration tool”
• Application Configuration
• Execution & Recovery
• Monitoring
• Allows:
• Pin-point deployment
• Load balancing
• Reduced load windows
• Fine-grained failure recovery

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Portfolio of Analytic Applications

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Analytic Applications Families
All on Common Oracle BI EE Technology

New
New New Version
Fusion Intelligence Fusion Intelligence Oracle BI
for EBS for PeopleSoft Applications
Enterprise
Enhancement/Extension Extension of EPM, Single source, Multi-source
of DBI Replacement for For EBS, PSFT, SEBL,
BO,Cognos,MSTR SAP, Other

Proactive
Interactive Reporting & Ad-hoc Disconnected MS Office Web
Detection
Dashboards Publishing Analysis Analytics Plug-in Services
and Alerts

Oracle BI Suite EE

Other Operational
& Analytic Sources

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Daily Business Intelligence

Fully Integrated Business Intelligence for the E-Business Suite

• Suite of pre-built, role-based BI Applications


• Easy-to-use, interactive, and extensible dashboards
• Seamless integration with E-Business Suite
• Single source of truth (no upload to data warehouse)
• Seamless drilldown to transaction tables
• Easy to deploy
• No separate ETL tool to learn and maintain
• Very low TCO

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Oracle Daily Business Intelligence (DBI)
Easy-To-Use Dashboards Within E-Business Suite

• Role Based Dashboards


• Leverages EBS
Infrastructure and
Materialized Views
• No Data Movement
Required
• Drill Directly to
Transactions from
Summaries
• Implements in Days
• Fastest Path to
Information from EBS
• Part of EBS “Rapid
Install”
• No Training Required

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Drill Through: Summary to Actual Transactions

Summary &
Trends

Detail
Information

Transactions

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EBS R12: Continued Delivery of Pre-built Apps
11i.9 (DBI v6) 11i.10 (DBI v7+) 12 (DBI v8)
Dashboards 33 54 60
KPIs 214 313 362
Intelligence
Reports 377 827 918

Finance Human Resources Supply Chain Procurement


 CFO  VP of HR  Supply Chain VP  CFO
 Controller  Line Management  Service VP  CPO
 Treasurer  HR Manager  Manufacturing VP  VP Corporate
 AP manager  Line Manager  Material Management Procurement

 AR Manager  HR Analyst VP  VP Business Unit


 Product Management Procurement
 Assets Manager  Benefits Manager
VP  VP Central Procurement
 Tax Manager  Benefits Analyst
 Planning VP  Procurement Manager
 Cost Manager  Learning Manager
 Plant Manager  Buyer
 Projects Manager  HR Specialist
 Production Manager  Contracts Manager
 Revenue Manager  Learning Coordinator
 Production Line  Contracts Administrator
 Collections Manager  HR Help Desk Manager Supervisor  Commodity Manager
 Payroll Manager  Compensation Manager  Production Scheduler  Sourcing Strategy
 Accountant  Compensation Analyst  Production Process Analyst
 Compliance Clerk  Benefits Manager Engineer  Contracts Analyst
 AP Clerk  Benefits Analyst  Inventory Manager
 AR Clerk  HR Analyst  Warehouse Manager
 Financials Analyst  Sales Contracts Mgr
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Fusion Intelligence EBS Edition
Pre-Packaged Repository Scope
Financials Intelligence Supply Chain Intelligence
• General Ledger • Order to Revenue
• AP Expenses (GL)
• Order Fulfillment and Shipping
• AR Revenue (GL)
• GL Activity • Manufacturing (Process and Discrete)
• Budget • Inventory (Process and Discrete)
• Accounts Payable
• AP Invoices
• AP Invoices Aging (Due & Past)
• AP Payments Schedule CRM Intelligence
• Accounts Receivable • Sales Opportunity
• AR Adjustments • Sales Pipeline
• AR Payments Schedule • Sales Forecasting
• AR Receipts
• AR Invoices
• Service
• AR Aging Receivables
• Sales Credits Human Resources Intelligence
• Compliance • DBI Workforce Activity and Deployment
• DBI Compensation Salary Summarization
• DBI Leave and Absences
Procurement Intelligence
• HCM EUL Recruitment Pipeline
• Procurement Management • HCM EUL Recruitment Vacancies
• Supplier Management

Not a Commitment to Deliver—Subject to Change 39


Solution Architecture Solution
Architecture

Components of Intelligence Applications


Oracle BI Fusion Intelligence Fusion Intelligence
Applications
(former SBA) for PeopleSoft for Oracle

Metrics
Pre-Packaged Reports
Pre-Packaged Dashboards
Pre-Packaged Semantic Objects

In-Place Schema (DBI)


Packaged MDW (EPM)
JD Edwards Integrations RMW & CW (SBA)
Maps Models

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Fusion Intelligence for EBS
“Best of Both Worlds!”

After

Value Proposition : Flexible, Extensible BI Platform that


is open to multiple data sources; low TCO of DBI

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 41
described remains at the sole discretion of Oracle"
Fusion Intelligence for EBS Features
Flexible Time
Periods
After

Multiple
Currencies

Guided
Navigation

Key Performance
Indicators

Multiple Data
Widgets for
presenting data
Summary Results

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 42
described remains at the sole discretion of Oracle"
Fusion Intelligence for EBS Details
• End-to-end Oracle solution
• Pre-packaged dashboard templates
• A repository with a business model
based on underlying DBI data
model

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Pre-Integrated For Embedded BI

Embedded, In-context,
reports and graphs to
promote action within
transactional workflows

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Guided Drilldown

Summary & Trends

Detail Information

Actual Transactions

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Ad-hoc Query Capability

• DBI Base Summaries and


MVs available for Ad-hoc
analysis
• New Calculated Fields
• Available within Market
Leading BI Toolset
• Easy to use Charting tool
• Formatting
• Widgets
• Highlighting
• Multi-language

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Guided Navigation & Action Links
• Analytic Workflows
• Guided Navigation and Conditional Navigation links
• Checks for specific conditions and displays (or not) a dashboard section,
or a navigational link to either a report or a dashboard

• Action Links
• Direct navigation from record to transactional while maintaining context

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Integrated Security
• Launch Oracle
DBI EE dashboard
from Application
Navigator
• Shared
responsibilities
between Oracle
EBS and Oracle
DBI EE
• Sign in only once
in EBS

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Three Components of Fusion Intelligence

Fusion Intelligence for


1
EBS and PeopleSoft*

Oracle BI Enterprise
2 Edition Suite License

3 DBI or EPM Apps (many


customers already have this)

OLTP EBS PSFT

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Product Roadmap

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Oracle BI Apps Roadmap
OBI Apps Oracle BI Applications Oracle BI Applications
BI 7.9 BI 7.9.0.1
 Unified enterprise data  Translation to 15
model languages
 Leverages BI EE 10gR3
 Enhanced DAC

Oracle BI Applications Oracle BI Applications


BI 7.9.1 BI 7.9.X
 PSFT 8.8 HR, Financials  PSFT 8.9, 9.0 HR,
adapter Financials adapters
 SEBL 8.0 adapter  SAP 4.6c, 4.7 adapters
 Data Lineage Console  EBS R12 adapter
 OFSA Analytics

Oracle BI Applications Oracle BI Apps for


BI 8.0 Fusion Applications
 New application content

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 51
described remains at the sole discretion of Oracle"
Oracle BI Applications ETL Adapter Support
Human Supply Order Procurement 7.9
CRM Financials
Resources Chain Management & Spend
EBS 12 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x
7.9.1
EBS 11.5.10 7.9.x 7.9 7.9 7.9 7.9 7.9 7.9.x
EBS 11.5.9 7.9 7.9 7.9 7.9 7.9
EBS 11.5.8 7.9 7.9 7.9 7.9 7.9 Strategy:
PSFT 9.0 7.9.x 7.9.x ETL adapters to
PSFT 8.9 7.9.x 7.9.x
be delivered as
7.9.x patches as
PSFT 8.8 7.9.1 7.9.1 they become
SAP 4.7 7.9.x 7.9.x 7.9.x 7.9.x available. To be
available soon:
SAP 4.6c 7.9 7.9 7.9 7.9
Universal 7.9 7.9 7.9 7.9 7.9 •SEBL 8.0
Siebel 8.0 7.9.1 •PSFT 8.8
Siebel 7.8 7.9 •PSFT 8.9
Siebel 7.7 7.9 Not Applicable •EBS 12
Siebel 7.5 7.9
•SAP 4.6c
Siebel 6.3 7.9
•SAP 4.7

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 52
described remains at the sole discretion of Oracle"
Fusion Intelligence Supported Integrations
Human Supply Order Procurement
CRM Financials
Resources Chain Management & Spend
FI R-0,
EBS 12 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1
DBI R-0
EBS 11.5.10 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0
FI R-0.1
EBS 11.5.9 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6
No planned
FI R-0 FI R-0 FI R-0 FI R-0 FI R-0
PSFT 9.0 EPM 9.0 release
EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0
FI R-0 FI R-0 FI R-0 FI R-0 FI R-0
PSFT 8.9 EPM 9.0
EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 FI R-0,
PSFT 8.8 EPM 9.0
FI R-0 FI R-0 FI R-0 FI R-0 FI R-0 DBI v6+:
EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0
FI R-0 FI R-0 FI R-0 FI R-0 FI R-0
Released
PSFT 8.4 EPM 9.0
EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 FI R-0.1 - In
SAP 4.7
dev, target
SAP 4.6c
end of Apr.
Siebel 8.0 7.9.1
Siebel 7.8 7.9
Siebel 7.7 7.9 Not Applicable
Siebel 7.5 7.9
Siebel 6.3 7.9

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 53
described remains at the sole discretion of Oracle"
OBIA ETL Statement of Direction
• Informatica and Oracle Data Integrator to be
supported
• Informatica PowerCenter
• OEM distribution extended until at least 2010, with optional
extensions
• After distribution terminates, 8 additional years full support for
existing customer, including new Informatica versions
• Informatica use: any sources, any extension of BI
Applications, must be used to target BI Applications
• Oracle Data Integrator (ODI)
• Plan to offer as alternative to Informatica
• Full ongoing support for both Informatica and ODI
• DAC to support both Informatica and ODI

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 54
described remains at the sole discretion of Oracle"
<Insert Picture Here>

Working with Oracle Marketing


Joe Thomas
April 3rd, 2007
“Intelligent” Partners…

1 …are easy to market!

2 …know how to tell a good story!

3 …are good partners!

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…are easy to market

• Differentiated Skills
• Expertise, Geography, Verticals, “Oracle Only” vs “Mixed”
• Ready to Engage
• Have stories, spokespeople and venues, and want to take
advantage of Oracle’s
• Agile
• Short “windows of opportunity”
• Avoid lengthy approval cycles

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…know how to tell a good story

• Interesting Characters
• Can “name names”, customer hook
• Engaging Plot
• Details/Metrics/Benchmarks
• Business Problem
• Happy Endings
• Business Benefits
• Customer quotes

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…are Good Partners

• Engaged with the Oracle Network


• BI Partner Team, Product Marketing, Field Marketing, BI
Sales Team, ASMs, PR, Oracle Press, AR, Executives.
• Understand the Oracle Eco-system
• User Groups
• Mutual Partners
• Shared Value Proposition
• Partners not vendors
• Willing to co-brand and co-sponsor events and content

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Suggestions

• Write my marketing pitch on you


• Brief
• How does Oracle fit inside your business
• Mutual Customer Reference Inventory
• Have 3
• Write them up or forward already existing ones
• Work with us to package
• Pick a Story
• Co-branded content
• Bi-lined articles

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