How to present ideas successfully.

(Make people remember them!)
by JomarHilario@gmail.com

Presenting Basics that Most Professionals Forget to Use.

Survey of 23,000 employees by Steven Covey:
37% have a clear understanding of what their org is trying to achieve and why 1 in 5 enthusiastic about team and org goals. Only 1 in 5 they had a “clear line of sight” between tasks and team/org goals. Only 15 % felt that their organization fully enables them to execute key goals. Only 20 % fully trusted their org 37% have a clear understanding of what their org is trying to achieve and why 1 in 5 enthusiastic about team and org goals. Only 1 in 5 they had a “clear line of sight” between tasks and team/org goals. Only 15 % felt that their organization fully enables them to execute key goals. Only 20 % fully trusted their org 37% have a clear understanding of what their org is trying to achieve and why 1 in 5 enthusiastic about team and org goals. Only 1 in 5 they had a “clear line of sight” between tasks and team/org goals. Only 15 % felt that their organization fully enables them to execute key goals. Only 20 % fully trusted their org 37% have a clear understanding of what their org is trying to achieve and why 1 in 5 enthusiastic about team and org goals. Only 1 in 5 they had a “clear line of sight” between tasks and team/org goals. Only 15 % felt that their organization fully enables them to execute key goals. Only 20 % fully trusted their org

Excellent presenters already know these things.
Readability, r_____y , r______y .
– Font – Bullet Count

No l__g sentences Don’t read entire piece! E____n it.

Excellent presenters already know these things.
Readability, Readability, Readability. (venue?)
– Readable Font – Readable # of Bullets

No long sentences Don’t read the entire piece! Explain it.

How to present with Sticky S.U.C.C.E.S.s!

Let’s call him dave…

Tapping Exercise (15 sec)
Tapper will tap a song using fingers on the table. Entire class will try to silently guess it. Before we start, tapper must say what is % of success that people can guess correctly. Let’s start: Everyone pay attention to what is being tapped and silently .guess the song. Do not say it out loud –we’ll ask you later.

Why was it hard?

Now let’s bridge the tappers with the listeners..

S______ U______ C______ C______ E______ S______

Memorize this: J FKFB INAT OUP SNA SAI RS

Okay, someone please recite the previous bunch of letters?

Memorize this: JFK FBI NATO UPS NASA IRS

Now please recite them again.
Why was it easier to remember the 2nd time around?

Simple U______ C______ C______ E______ S______

Simple
What’s at the center of a message? What does your function/program allow people to do? Use a proverb Names, names, names!

A local newspaper in Dunn, North Carolina has a 112% penetration rate- meaning it reaches 15,680 people but the population was 14,000 only. How did this happen?

People were buying more than 1 copy. Why would YOU buy more than 1 copy?

Possible Reason…
To clip and paste in a scrapbook To clip and frame To clip and mail to someone. Think! Why would you do the above?

Simple
The editor used a simple chant “Names, Names, Names” to guide his staff. Depending on audience, what do they like?

What does it take to use these as examples, vs using “Jim or Pedro”.

How to use Simple in presenting.
Use pop culture. Don’t know what’s popular? Just open yahoo.com (check the latest news) or digg.com Always find out who your audience is – first. How Hollywood does it: Speed is “Diehard on a bus”.

Ineffective but Simple? Which ones?
“Jaws on a spaceship” “A walk to remember” on a spaceship “Passion of the Christ” inside a supercomputer?

Idea Show Down
Subway’s “sandwich artists” vs Disney’s “cast members”.

From Subway’s job site…
Sandwich Artists™ have a positive outlook,
thrive in a busy work environment and are keen to learn to art of great sandwich making. You will work well as part of a team, making delicious sandwiches to customer requirements. You will be responsible for serving customers, following health and safety procedures, and keeping the store clean.

-http://www.subway.co.uk/jobs.asp

From the Disney recruitment site…
Audition Hotlines Auditions for WALT DISNEY WORLD For more information, you may call the Disney Audition Hotline at (407) 397-3220† or write: Disney Auditions P.O. Box 10000 Lake Buena Vista, FL 32830-1000 Auditions for DISNEY CRUISE LINE For more information regarding Disney Cruise Line auditions, please call (407) 566-7577.† Auditions for DISNEYLAND® RESORT For audition information for Disneyland Resort in Southern California, please call (714) 7810111.†

Specially notable is Disney’s entire simple message:
Employees are “Cast” They don’t apply for a job, they “Audition” They’re not at work, they’re on the “Stage” They don’t do jobs, they do “Performances” They don’t wear uniforms, they wear “costumes”. Customers are not, they’re “guests”.

Workshop! Let’s pretend you’re journalism students writing news articles for the school paper. As a journalism teacher, I need to make sure you “get my message”.

To make a newspaper article
Start with headline and then continue with body.

Due to reports of a several very large mice, 22F CG2 will have additional full-floor fumigation on Thursday next week 8am-11pm. The renown Madeco will be bringing in 30 gallons of MadecoPlus rodent repellents which will be delivered by 15 experts under the leadership of it’s president Jun Madeco. This is a rare chance that a company president will be actively supervising his own people in delivering their services. Madeco has had 20 years experience in this field, being the first supply pest control to MSE in 1991 when Accenture was still Andersen Consulting.
Note: Create Headline first, then the body.

Quick: Recitation, what was your headline?

The same kind of exercise was given to the creator of “When Harry Met Sally “ and “Sleepless in Seatle”.. This is the journalism teacher’s message: You have to figure out the CORE of the idea, the point of the event. And he did it by challenging what students knew about journalism “It’s all about the details – who when what..” using the “write the headline” exercise.

Simple Unexpected C______ C______ E______ S______

Unexpected
Counter Intuitive Facts (that may be taken from Wikipedia, for example)
– Ice actually increases body temperature! – The internet was not originally designed to survive nuclear war. – Great wall of China is NOT visible from space…(it’s not as wide)

Start with a mystery….investigate like CSI, then give the surprising ending at the end.

How it works.
Create a knowledge gap: You know something already. I know something you don’t. You’ll want to know what it is.

Yes it resembles more flirting than lecturing.

How Nordstrom does it.
They encourage people to tell their unusual customer service stories. Then every week, they tell these stories to everyone. Examples: A nordie who wrapped gifts purchased at Macy’s, a nordie who warmed the customer’s cars while they shopped

Show down.
Marching band ad

Enclave Ad

Sometimes you can just be too gimmicky and sometimes you can use surprise to your advantage.

Remember the capital of France

Remember the first line of the Beatle’s song “Hey Jude”

Remember the Mona Lisa

Remember the house where you spent most of your childhood

Remember the DEFINITION of TRUTH

Now do this.
Imagine Pinnochio with a short nose.

Remember the definition of watermelon.

Review what you remembered.
France is abstract, unless you’ve been there. Hey Jude - Paul’s voice and the piano playing it. Mona lisa - image of the smiling lady. The Def. of Truth - No images. Pinocchio – easy! Watermelon - easy to remember but…. “definition of watermelon”….

Imagine
People who are high socio economic status and are quality and budget conscious and who value variety and new experiences.

Imagine.
“Unemployed College Professor driving a very, very old volvo.”

Simple Unexpected Concrete C______ E______ S______

Concrete
High Performance vs The Phoenix Martian Mission (or Tiger Woods) Increased Customer Value vs SM Gift Wrapping counter to Wrap Gifts from Landmark! Airborne Superiority vs Stealth Fighter Plane “No Dry Holes” vs increase chances of revenue from high productivity digs “Salmon stories” vs “increase customer value with ever decreasing cost.”

Activity, cite a concrete example or metaphor.
“High Maturity”/”CMMI” vs “??” Throw me some ideas…

Software Process Modeling and Execution within Virtual Environments vs How I to make avatars move like in SIMCity, The Sims and Second Life.

Boeing
727 Construction (1960s): “The 727 must seat 131 passengers, fly non-stop from Miami to NYC and land on runway 4-22 at La Guardia Airport.” Vs “The best passenger plane in the world”

Tokyo Tsushin Kogyo K.K (1955)
Engineers were instructed to create a “Pocketable Radio”

What causes Ulcers?

Conventional “wisdom”
Surplus acid build up in the stomach, eating through the stomach wall. Caused by stress, spicy food and lots of alcohol. -No cure-

Perth, Australia
A staff pathologist and an intern discovered that it was H Pylori, a bacteria that causes ulcers, and hence it could be cured (by killing it) What happened?

Simple Unexpected Concrete Credible E______ S______

So how do you become credible and believed by your audience?

Credible
Use Details – “Our team is diverse”

Credible
Use Stats – Use human scales only

Survey of 23,000 employees by Steven Covey:
37% have a clear understanding of what their org is trying to achieve and why 1 in 5 enthusiastic about team and org goals. Only 1 in 5 they had a “clear line of sight” between tasks and team/org goals. Only 15 % felt that their organization fully enables them to execute key goals. Only 20 % fully trusted their org

This is the same research finding:
If a soccer team had these scores: 4 of the 11 players would know w/c goal is theirs. 2 of 11 would care 2 of 11 would know what position they play 9 players would in some way, be competing against their own team members rather than the opponent.

Credible
Sinatra Test “New York, New York” says “If I can make it there, I can make it anywhere…” Problem: Prove that you’re a good delivery company,better than fedex so a film company can trust you to deliver for them?

Credible
Prove for yourself! Wendy’s saying “where’s the beef” Internal Accenture Photography Competition showing that there are already lots of contestants..by telling to you “see for yourself” Experience it yourself

Simple Unexpected Concrete Credible Emotional S______

Emotional
Make them care (pride)

How can you make people care?
Problem: 15 % of child sports contains a fight between parents, coaches and officials. Solution: An appeal to a noble thing:
– – – Sportsmanship But most top seeds are bratty Top basketball players curse their opponents on the court. – So you can’t use “Sportsmanship” because it’s already lost it’s meaning.

Use a different word— that you define… “Honoring the Game” and drill this into kids, coaches and parents.

This concept did a 90% reduction of people who were ejected from the game due to bad behavior.

Emotional
Use one person examples, not groups. (mercy)

For example to enable people to donate to a certain NEW charity…
Better to mention this:
– Rokia, a 7 year old Zambia girl is desperately poor and eats only once a week. Her life will be changed….

Than this:
– 3 million children in Zambia is suffering hunger. 1 million in need of medical assistance.

Mother Theresa said “If I look at the mass, I will never act” If I look at the one, I will.”

Emotional
What do they identify with? Appeal to selfinterest (WIIFM?) How?

Always use the word “You” “Fantastic prizes to be won!” vs “You can win an ipod touch…”

Now modify this using “YOU”
Cable TV will provide broad entertainment and informational service. Instead of spending money on babysitter and gas, putting with the hassles of going out, more time can be spent at home with family alone or with friends.

You
Take a moment and image how CATV will provide you with a broader entertainment and informational service. Instead of spending money on the baby sitter and gas, than putting up with hassles of going out, you will be able to spend your time at home with your family alone or with your friends… 20% subscription vs 47% subscription.

Army Cafeteria Food
What emotions does it give you? Bland Overcooked Prepared in Massive Quantities

Army Food
Solution: Morale Booster at the Pegasus Chow Hall.
– Walls are covered with sports banners (not white only) – Gold trims on the windows. – Table cloths have tassels. – Ceiling fans with softbulbs not flourescent – All servers wear tall chef hats

SAME Raw Materials as other Mess Halls.

Why do we remember these “ideas”?
Mars will be the Size of the Moon on August 27 Beware of Free Drinks on Airports Do not leave girlfriend alone in deserted road.

Simple Unexpected Concrete Credible Emotional Stories!

Stories
They make people act. Challenge – Xerox it took us 4 hours nonstop to find the error because we didn’t… know that the E053 indicator was misleading. It was a “bad dicorotron”. Connection – to an “idolized” person. “WWJD!” Bluetooth

Kinds of Stories: Inspiration
Inspiration (Jared’s subway 425 lbs) XXXXXL shirts He made his own kind of diet using subway sandwiches after a hospital visit because he had edema. Then exercise… Now 180 lbs. Was featured in a the school paper saying “Thank you Subway!”

Kinds of Stories: Inspiration
Inspiration (Jared’s subway 425 lbs->180 lbs) Simple: eat subs, lose weight Unexpected: It’s fastfood!!! Used to lose weight! Concrete: oversized pants, massive loss of weight, large sandwiches Credible: Anti-authority. It’s not the company talking, its an overweight dude. Emotional: Jared is just one person. Story: Big challenge, inspiring.

Other stories.
Challenge: David and Goliath. Zune and Ipod, PSP and the DS Connection: about relationships. (good samaritan) Creativity: Apollo 13. Health worker simply logged into CDC website (in 1996!) to find out how to fight malaria

Simple, Unexpected, Concrete, Credible, Emotional Stories….

SUCCESs! Simple, Unexpected, Credible, Concrete, Emotional Stories

Good speaking skills are not necessary for good Sticking skills. Go & make your ideas stick!

Let’s try some examples…
Throw me some real presentation topics.

Questions?

Expected questions
What if I’m a boring presenter? I know my stuff but I’m just not excited to lecture it. (use lots of stories) Where can I get stories, I don’t have extensive experience? (do a google for “Topic horror story” or ‘topic sad story’) What if I can’t use a story because it’s silly? (use powerful/ironic/insightful/inspiring quotations, do google “topic quotations”.) (by now you’re getting an idea where to get answers) You’re good that’s why you can spruce up a presentation, how about the rest of us? (just use popculture references all the time, you’re already good at that-mention meebo, the psp, the rob pioneer mall, latest movies, tv shows, latest current events that may even be slightly amusing) Alternate source: books 24 x 7 (go to mylearning and search/register for Books 24, books.google.com) Search Google for Urban Legend “Topic”

Your organization can experience this 3-4 hour workshop.
Sharing transformational things like “Made To Stick” is my passion. Thank you Dan and Chip Heath! Contact jomar.hilario@gmail.com to schedule a workshop for your group/you/church/organization and see it transform your culture for the better! Hey, at the least, they’ll look forward to you speaking to them!

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