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Meet the Team

Shea Flood-CEO Ryan Swift-CAO Dillon Leahy-COO

Dillon Milani-CMO

Lexxi Guadagnoli-Design

Representative

Dominick Mastrangeli-CFO

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Our Mission ● Provide our customers with fashionable and affordable jewelry ● Help our customers shine

Our Mission

Provide our customers with fashionable and affordable jewelry Help our customers shine smarter

Have everything you need & price you can afford

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Business

Rationale

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Company Goals

Brillare Goals

 

Description

New Products

 

Continue to add 2-3

products each month to

update the product line

Increase in Sales

Increase revenue by 15%

Company Meetings

Bi-weekly meetings

Customer Feedback

Send out emails to

System

customers

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About the

Business

Organization

Organization 11

Directing and Controlling

Directing and Controlling Meetings Agendas 12

Meetings

Directing and Controlling Meetings Agendas 12

Agendas

SWOT Analysis

 

Strengths

 

Weaknesses

Affordable for

Start up Company

customers Chiefs have plenty of experience

 
 

Opportunities

 

Threats

Attending future trade shows

Firms with more experience

External

Environment

Inflation Rates

● ● Lower Inflation Rates = More Buying Power Inflation Rates Dropping
Lower Inflation Rates = More Buying Power
Inflation Rates Dropping

GDP

GDP ● GDP increased 2% since the January ● More goods = more supply = more

GDP increased 2% since the January

More goods = more supply = more demand

Industry Analysis - Real World

Jewelry Industry

2% expected growth

Consumer Spending up from $12,722.84 USD Billion to $12,842.02 USD Billion from Q1 to

Q2

High Demand

Virtual World

Over 300 VE Firms Nationally 63 Clothing Firms 2 Jewelry Focused Companies Nationally Approximate annual salary = $65,000

High School students have high demand for jewelry

Competitive Analysis

No Direct Competitors Competitors sell in sub-categories Indirect competitors- Cloud Nine and Bryans Kloset ○ Sells clothes with an “accessories” tab Real World Direct Competitors Kay, Tiffany, Rolex

Marketing

Plan

Marketing Mix

Product 22

Product

Pricing

Pricing 23

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Positioning

Positioning 24
Promotion 25

Promotion

Promotion 25

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Discussion Of Business

Risks

Discussion Of Business Risks 26

Demographics:

15-18 $10-15 per hour $15,000-75,000 Annual Salary

Geographics:

All States VEI Firms

Psychographics: ● Gen Z ● Phones/social media accounts ○ Shy away human interaction ○ Rely on

Psychographics:

Gen Z Phones/social media accounts Shy away human interaction Rely on the internet for instant satisfaction

Psychographics: ● Gen Z ● Phones/social media accounts ○ Shy away human interaction ○ Rely on

Socioeconomics:

VE employees in our secondary market is middle class incomes=$35,000-

$70,000.

Tiers

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Financials

Start of our Financial Year

$150,000

Start of our Financial Year $150,000 $20,000 Seed Money $170,000 Starting Funds 30

$20,000

Seed Money

$170,000

Starting Funds

Sales Projections

Projected Trade Show Sales

150,000

Projected Web Based Sales

363,000

Sales Projections Projected Trade Show Sales 150,000 Projected Web Based Sales 363,000 Projected Contractual sales 825,500

Projected Contractual sales

825,500

Total Project Sales

1,338,500

Income Statement Projection

Gross Profit:

1,002,474

Total Expenses:

644,037

Income from

Operations: 358,437

Net Income:

122,668

Balance Sheet

Total Current

Assets: 137,275

Total Assets:

170,000

Total Liabilities &

Capital: 170,000

Monthly Cash Budget

Sales per month: 191,215

Total Cash in per

month: 237,640

Total Cash Out at end

of month: 172,781

Net increase in cash

flow per month: 64,585

Break Even Analysis

Average Profit Rate: 340%

Break Even in Dollars:

$1,246,391.83

Break Even in

Units: 1,466.34

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Questions?

Questions?