The new Experience

THE IDEA CHALLENGE THE IDEA CHALLENGE

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THE FORMALITIES THE FORMALITIES
Team name: The Redish Enterprise Team logo: Team members:
 Amir Ashik B Kamal (0762205)  Lim Chee Koon (0761840)  Htet Wai Aung (0758949)  DMA/FT/1B/23  Year 2007/2008 Semester 1
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The new Experience

BASED ON ENTHNOGRAPHY.. BASED ON ENTHOGRA
Demand elements:
 multi-functional  interactive design  user friendly  practicality  durable  security
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The new Experience
THE MODEL THE MODEL

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The new Experience
THE MODEL THE MODEL

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The new Experience
THE DESIGN THE DESIGN

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The new Experience
The Storyline

THE EXPERIENCE CONCEPT THE EXPERIECE CONC

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The new Experience
The Storyline
 a urban-rural cafeteria set back stilt houses, on  on water

THE EXPERIENCE CONCEPT THE EXPERIECE CONC

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The new Experience
The Storyline
 water shows  dining experience

THE EXPERIENCE CONCEPT THE EXPERIECE CONC

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The new Experience
The Storyline
 the product

THE EXPERIENCE CONCEPT THE EXPERIECE CONC

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The new Experience
Accomplishment -sense of achievements and satisfaction The customers would feel satisfied once they had found the right and suitable product for themselves. Beauty -pleasure to the eyes and/or senses The design of iv3 lamp provides beauty to the senses. Creation -producing something new and original The freshness of our ideas such as, combining the cup warmer with the lamp.
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THE DESIRED EXPERIE THEDESIRED EXPERIENCES

The new Experience
Duty -responsibilities to self and others The duty of the i-lamp is ‘’it is good for the eyes.’’ Because the polarized light is used. Harmony -visual experience of harmony The concept of the i-lamp and cup warmer matches with the design. The combination of these 3 entities creates a harmony in the product. Oneness -sense of unity with everything around The 3 entity concept combines together to and make a complete product. It creates a oneness in the product.
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THE DESIRED EXPERIE THEDESIRED EXPERIENCES

The new Experience
Truth -Commitment to honesty and integrity The product works for the customer. Wonder -WOW!! Factor -Awe in the presence of a creation beyond one’s understanding The uniqueness of the product’s design surprises the customers and arouses their curiosity.

THE DESIRED EXPERIE THEDESIRED EXPERIENCES

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The new Experience
Process
Initiation  Greet with pleasant smile from hostess Engagement  Offers drink (plain water) to customers while starting a small conversation Transformation  While conversing, inform customers that the cup can be warmed  Light intensity can be adjusted Relation to daily life  Some prefers warm water while other do not  Some prefers brighter surrounding
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THE EXPERIECE THEEXPERIENCE PROVIDERS PROVI

The new Experience
Media
Enticement of Advertisement  Publicity through television, the Internet Ease-of-use website  Sight  attractive and colourful  Information of the company and product  Java applet of product  Sound  alluring catchphrases from broadcast and TV advertisements

THE EXPERIECE THEEXPERIENCE PROVIDERS PROVI

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The new Experience
Space
Sight  Urban-rural style concept  Simplistic Smell  Faint scent of Elegance (Altaro + Beleaf) Sound  Melody of the Ocean  Tranquil  Peace Touch  Cooling environment (air-conditioned)

THE EXPERIECE THEEXPERIENCE PROVIDERS PROVI

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The new Experience
Object
Sight  Interactive design  Shapely and stylish  Eye-catching Touch  Metallic coolness  Warmth due to the heat from the warm plate

THE EXPERIECE THEEXPERIENCE PROVIDERS PROVI

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The new Experience
People
Sight  Pleasant service  always serve with a smile Sound  a good customer-relater relationship  focuses on customer centrism – buying customers’ feelings

THE EXPERIECE THEEXPERIENCE PROVIDERS PROVI

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The new Experience
Have EXPERIEN
CES DESIRED

DELIVERING DESIRED EXPERIENCES THE EXPERIECE CONC
been delivered?
Duty Beauty Wonder Creation Harmony Oneness Truth
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Accomplishment

The new Experience
Is the Experience Unique? YES!
 A combination of urban-rural concept  Dining and entertainment approach  Dining on a heavenly body – above the sea body  Unique cup warming experience

DELIVERING DESIRED EXPERIENCES THE EXPERIECE CONC

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The new Experience
Is the Experience Memorable?
YES!  A performance titled “Melody of the Ocean” on the beach (in the night)  A water performance in the sea ( in the day)  Dining experience on stilts – on the water  Personal lighting for own eating space

DELIVERING DESIRED EXPERIENCES THE EXPERIECE CONC

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The new Experience
Is the Experience Transformative? YES!
 A combination of urban-rural concept  From a normal Cafeteria-converts-to a harmony of performances and shows.  Cup warmer warms cup – instead of having a cold-chilled drink due to air-conditioned environment  Customers can enjoy own Personal Space - Romance

DELIVERING DESIRED EXPERIENCES THE EXPERIECE CONC

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The new Experience
When is the Moment of Truth?
 When dining-in and still entertained with lively shows and performances (during certain timings)  Customers experience a meant warm drink (instead warm drink turn cold)  Customer are entertained and satisfied

DELIVERING DESIRED EXPERIENCES THE EXPERIECE CONC

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The new Experience
CONCLUSION CONCLUSION
n sig t. e t d duc ep nc e pro o p.. h c of th ural ill am is 3l tyl ity an-r ct w s v ei nd eativ urb odu the h a ..t ue e cr the is pr n to iq un it th with , th actio a su n r r e o ethe desig t att t g ris c p t To cep istin ter n d hE con e a is v ed ha blic.. R u he p ~T

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