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Fusion Customer Hub

Haidong Song
1
May 2012
Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Introducing Fusion Customer Hub

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Introducing Fusion Customer Hub
• ONLY enterprise grade purpose-built cloud
customer hub solution
• COMPREHENSIVE trusted party information
(customer, partner, supplier, employee…)
• PERVASIVE and EMBEDDED customer data
quality
• EFFECTIVE and EFFICIENT data governance
and business process management
• EASY to create, consolidate and share trusted
data

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Two Ways to Manage Information Change

Pattern 1: Data Quality Pattern 2: Add the Hub

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Pattern 1 – Leveraging Fusion Data Quality
Feature Functionality Oracle Offering
Profiling/Pattern Understand data status & deduce meaning Oracle EDQ Profile &
Detection from unstructured patterns
Audit*
Create structured records from unstructured
Parsing and data. Spot and correct errors; transform to Oracle EDQ Parsing &
Standardization standard format Standardization*

Address Validation / Valid address identification and correction Fusion Data Quality
Cleansing
Address Cleansing**

Matching and Spot / eliminate duplicates & identify related Fusion Data Quality
Linking entities
Matching**
**Prerequisite for Fusion DQ Options *On Premise Option Only
• Fusion Customer Data Management Foundation (for Connector with Fusion CRM) Not Integrated with Fusion
• Fusion Customer Hub Data Steward (for DQ UI Access)

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Key Components of Oracle Customer Hub
The Source of Clean Data for Your Enterprise
Deep & easily
configurable yet
upgradeable Industry
World class specific schema
Pre-built library
data governance of extensible fine
Web grain & composite
Events & Services Publish & web service
Policies Library Subscribe
Data
Governance Transports &
History Manager Trusted Master Data Connectors
& Audit Registry
Roles & Relationships Authorization
Brands Vertical Variants
List Import Related Data Entities Multi-language
Workbench Manage Decay
Identification
& Cross-Reference Address
Validation Robust DQ
High Source Data
History Rules based Enhanced Match Enrich & unique
performance Knowledge Based
“heavy duty” Survivorship & Merge Unmerge
MDM offering
import

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Fusion Customer Hub Solution Overview

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Comprehensive Party Model
Not Just Customers - Partners, Suppliers, Employees Too

• Single party record to model all interactions


• Complete history of changes to customer
information
• Support 1:M and M:M relationships
• Multiple hierarchies for the same corporate
family with versioning
• Single view of customer attributes,
relationships and child entities

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Pervasive and Embedded Data Quality
Across All Data Entry Points
• Integrated REAL TIME and BATCH
cleansing and matching
• Integrated metrics and dashboards for
continuous monitoring of data quality.
• Guided merge process to genenrate
best version record
• Flexible duplicate resolution options
• Easily configurable multi-language,
multi-locale data quality rules

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Effective and Efficient Data Governance
Streamline Data Management Best Practices
• Consolidated steward dashboard provides
single landing page for all steward tasks.
• Embedded analytics provides contextual
insight into data management status
• Improved Steward productivity via task
assignment and escalation
• Enterprise merge agreement rules enforced
using business rules engine
• What-if analysis/ simulation capability to
reduce errors and efforts in governance

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Easy to Consolidate and Share Trusted Data
Deliver Unified Enterprise View
• High performance bulk import with
embedded data quality checks and
simulation capability
• Comprehensive cross reference
management (1:1, 1:M)
• Composite and granular web service
library
• Enterprise Manager integration for
Business Transactions and Services
Monitoring

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Single Platform for Multi-Domain MDM
Best-of-Breed Standard Based Platform

• Supports multiple MDM deployment styles


• Integrated application composers
• Centralized deployment templates and
tasks

Customer
• Streamlined migration utility

Product
Location
Employee
Supplier

Financial

Asset
• Integrated diagnostic tests
• Embedded business rules engine and
change management workflows
• Complex event processing and business
activity monitoring

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Color Key:

Fusion Customer Hub Architecture


UI Web Based UI Web
Layer Services
Steward CDM/Hub Extensibility Framework Tooling
CPUI
Dashboard Configuration Admin
Jdeveloper/ADF

Logic
Layer Merge Rule Web
CRM Extensibility
EO VO Extensibility
Agreement Services
Interfaces Schema
Data Quality Services Merge Framework
UI
Workflow
Fusion Middleware
Integration
BPEL OBR ESS ODI
Layer

Fusion DQ 3rd Party


Data Schema Schema Schema

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reserved. Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential
Fusion Customer Hub 11g R1 – EAP Customers
• Separate out Customer Master functionality and update with a more modern and easier to use
technology stack. Uses Fusion Customer Hub as the foundation for phased migration of global
single instance of EBS onto Fusion

• Customer Master on the Cloud to consolidate data from multiple CRM, ERP applications,
improve data quality, and enforce enterprise governance.

• Customer data management foundation for Fusion CRM, evolving into a full scaled
customer master in Phase II.

• Customer Master to deliver consolidated customer/prospect information for marketing and


sales operations

• Customer Master to consolidate data from CRM and ERP.

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Supported on On Premise but not SaaS
• Direct Access to Database
• Able to view database information via SQL
• Able to conduct batch data loading using ETL
• Bulk Import functionality is available and supported
• Direct Access to Fusion Middleware
• Able to subscribe to events raised and registered by the application
• Able to utilize Fusion middleware for orchestrated integration
• Access to data warehouse
• Embedded analytics and dashboards utilizing DW

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reserved.
Migration Patterns

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Complete Choice
Customers Choose the Next Steps

Continue on Your Current Path


• Upgrade to the latest release
of your existing Oracle applications portfolio

Adopt a Co-Existence Strategy


• Add new Fusion Applications modules or pillars
to your existing Oracle applications portfolio

Embrace the Complete Suite


• Deploy the comprehensive suite of
Fusion Applications products

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Fusion Customer Hub with Existing Applications
Deployment Scenarios
Registry Hub Transaction Hub

CRM u New/Updated
CRM
Fusion u New/Updated Fusion
ERP Customer Customer ERP Customer Customer
Hub Hub
SCM Consoli- SCM Consoli-
date date
HCM Cleanse
HCM Cleanse
FIN Master FIN v Master
v Consolidated Govern Consolidated Govern
Web Customer Web Customer
DW Share DW Share

Fusion Customer Hub will link customer Fusion Customer Hub will consolidate
data and distribute to datawarehouse, customer data and distribute to txn apps
Customer data in txn apps are not impacted and datawarehouse
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Starting Point:
All Modules in eBS

•All application modules reside in eBS Global Single Instance


the eBS global single instance
Customer Data Hub
• eBS integrates with DW and other
applications ERP
FINS
HCM
CRM

DW
Web Legacy

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Fusion – eBS Coexistance:
Consolidate Customer Data Into Fusion
•Consolidate customer data into Fusion Customer Hub
• New applications integrated to Fusion, no change to existing app
•Cross reference in Fusion can be utilized by orchestrated flows

Fusion eBS
Customer Hub Customer Data Hub
ERP
FINS
HCM
CRM

New New New


App1 App2 DW DW
Web Legacy

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Fusion – eBS Coexistance:
Synchronization between Fusion and AU, Dual Master
• Sync between Fusion Customer Hub and eBS Customer Hub
• Start to migrate integration to eBS into Fusion Customer Hub
• Migrate selected application modules from eBS to Fusion

Fusion eBS
Customer Hub Customer Data Hub
CRM ERP
FINS
HCM

New New New


App1 App2 DW DW
Web Legacy

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Fusion – eBS Coexistance:
Synchronization between Fusion and AU, Fusion as Master
•Sync between Fusion Customer Hub and eBS Customer Hub
• All other applications integrated into Fusion as the master
• Migrate selected application modules from eBS to Fusion

Fusion eBS
Customer Hub Customer Data Hub
CRM ERP
FINS
HCM

New New New


App1 App2 DW DW
Web Legacy

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Fusion – eBS Migration:
Fusion as Enterprise App Platform
• All application modules migrated from eBS to Fusion
• All other applications integrated into Fusion as the master

Fusion
Customer Hub
CRM
FINS
HCM
ERP

New New New


App1 App2 DW DW
Web Legacy

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Q&A

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