You are on page 1of 9

Topic: Strategic Group Within

Industries

Presented to:
Sir, Hasnain Safdar Butt
Presented by:
Ijaz (Reg: FA17/MBE/005)
Strategic Groups
The Strategic Groups is a management concept which separates
companies within the same industry with similar business models and are
similar strategy combination.
The concept is used to be:
To identify the most direct competitors are and what basis they
compete.
And also identify how is it possible for another organization to move
from one strategic group to another.
Mobile Phone Industry

• Big Competitors in Industry:


• Apple
• Samsung
• Oppo
• Lenovo
• LG
• Nokia
Strategic Groups in Mobile Phone Industry

• Smart Phone
A mobile phone that performs many of the functions of a
computer, typically having a touchscreen interface, Internet
access, and an operating system capable of running
downloaded applications.
Strategic Groups in Mobile Phone Industry
(Cont)
• Tablets/iPad
A tablet computer, commonly shortened to tablet, is a
mobile device, typically with a mobile operating system and
LCD touchscreen display, and a rechargeable battery in a
single thin. the only differences being that tablets are
relatively larger than smartphones, with screens 7 inches
(18 cm) or larger, measured diagonally, and may not support
access to a cellular network.
Strategic Groups in Mobile Phone Industry
(Cont)
• Example of Tablet or iPad
iPad Lenovo tab Samsung
tab
Strategic Groups in Mobile Phone Industry
(Cont)
• The Classic: Cell Phones
Often referred to as conventional phones or basic phones,
cell phones have stuck to their roots of making calls, texts
and little else. Common options have a slide out keyboard for
texting, or a flip-phone design. These phones come with a
low price.
The World Mobile Phone Industry: Strategic Group

Hig Tablets/iP
h ad
Apple Smart
Samsung Phone
Lenovo Apple
Huawei Samsung
Oppo
Pric

Vivo
e

Cell Phone ZTE


Nokia
Samsung
Sony
Ericsson
LG
Motorala
Lo
w
Lo Breadth of Product Hig
w Line h
END