Professional Documents
Culture Documents
Core
1920-1960 business:
Physical
mail
diversified diversified
cross industry cross industry
Geographic Product
expand expand
New york hardware
Maryland software
Danbury
mailstream
etc
Pitney’s quadrant
broad 2000-now
O
U
T
P
U
T
narrow 1920-2000
narrow broad
INPUT
Diversification through acquisition and merger
• Purpose:
For growth instead of risk management
(align with new purpose of diversification)
strategy to success
Full time professional to look at factors that could influence the future of mail
Postal policy council to monitor the data and environment for changing
conditions
2. Critelli revisits the issues constantly…
…to find possible implications and opportunities
• Conclusion:
The mail market will be even bigger and more valuable.
Strategy #3: Reframing the Questions
Innovation!
Dialogue with market forces
Strategy #3: Reframing the Questions
●
how are we participating in it?
how many pennies do we get per piece?
Think differently!
Actual: 30 bio pieces of mail /year $8.7 cents per piece on average
continues to rise
Acting
entrepreneuriall Very standardized
y and and in disciplined
customizing the way
service.
Example :
Pitney Bowes provide mailroom and copy-center services to scores of banks
and law firms in New York City. It used to be that an individual site with a
backlog of work would send that backlog to whatever third-party copy shop
was down the street .
Now they have opened their own centrally located service center;it has high-
speed capacity to support all their New York sites and can generate its own
business as well
Final output solution objective
:
Strategy :
• - help people see things differently and reach the same vision
Conclusion
Important points from Pitney Bowes’ case:
Market Diversification