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7Ps of Infosys

• Products

• IT services

• Automotive

• Retail

• Insurance
Contd..
• Healthcare

• Energy

• Consumer Packaged Goods

• Communication Services
Price

• Indian economy has comparatively low labor costs with high level skills.

• The pricing strategy adopted by Infosys is penetrated pricing.


PLACE

• Infosys has presence in over 50 countries and has more than 1000 plus strong
global clients.

Branch offices (India)


• New Delhi
• Mumbai
• Pune
• Bhubaneshwar
• Mysore
• Hyderabad
• Chandigarh
• Chennai
Overseas Office

• USA
• Germany
• Canada
• France
• Hong Kong
• Sweden
• Singapore
• Japan
• UK
• UAE
• NORWAY
• RUSSIA
• SPAIN
Promotion

• Infosys is one of the most popular and trusted brand in India and has an
impressive marketing campaign for its products and services.

• Desk Calendars to employees

• Seminars and Conferences

• Workshops with business partners

• Infosys Prize for innovation


People

• The number of employee is 2 lakhs.


Physical Evidence

• Green Infrastructure

• Energy Conservation

• Water sustainability

• Leadership in Energy and Environment Design