conjecture relationship between two or more variables... • The relationship is being defined by theoretical framework... • Hypotheses can be developed for both quantitative and qualitative research... Hypotheses Formats • If-then Statements – If advertisement are increased, then earnings will enhance. • Directional and Non-directional Statements – The relationship or comparing variables in a form of positive, negative, more or less is directional – Non-directional shows the relationship without direction.... Example... • There is impact of earnings on share prices (Non-Directional); two-tailed • Increase in earnings has positive impact of share prices (Directional); one-tailed • Decrease in earnings has negative impact of share prices (Directional); one-tailed Null and Alternative Hypotheses • Null – is expressed in ‘No’ significant relationship between variables... – H0.....no relationship between earnings and share price • Alternative – the opposite of null in which the researcher is interested to find out the relationship between variables... – H1...there is relationship between earnings and share prices – H2...the impact of increase in earnings is positive on share price – H3...the impact of decrease in earnings is negative on share price The Class Performance Level of Girls and Boys • Null – There is no difference between the performance level of boys and girls.... o Ho... μ (boys) = μ (girls) • Alternative - there is difference between the performance level of boys and girls... – H1.... μ (boys) ≠ μ (girls).......(two-tailed) – H2... μ (boys) > μ (girls).......(one-tailed) – H3.... μ (boys) < μ (girls)......(one-tailed) Steps in Hypotheses Development 1. Identify the null and alternative hypotheses 2. Appropriate statistical test (parametric or non- parametric tests) – parametric for normal and non-parametric tests for non-normal data...t- test for normal and Wilcoxon Signed Rank test for non-normal 3. Level of significance level (90%, 95% and 99%) 4. Using statistical analysis... 5. Compare the results with Critical Value for rejection or acceptance of null hypothesis....