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B.

V patel institute of management


Company : Havmor ice cream
Name : Deep malani
Mentor name : Miss.Prinsa Patel

GOODNESS ( ACHAI) , TRUTHFULNESS (SACHHAI) &


CLEANLINESS ( SAFAI)
In presentation I include company history
(mission, vision and objective And ETC)
after the history next is literature review
and OBJECTIVE OF THE STUDY &
METHODOLOGY

Topic : Customer Attitude towards


Havmor Ice Cream PVT.LTD
History of company:

Small Beginning, Big Vision, Great Ambitions. Havmor Ice Cream began its
branded life in 1944 in Karachi, in undivided India. By 1947, it was a popular
local brand there. But in 1947, in the wake of the partition, its founder Satish
Chona had to join the exodus into India, with virtually no moveable assets.
Searching for a new turf, he tried out Dehra Dun and Indore, and finally,
settled down in Ahmedabad.

'Havmor' - a neologism for 'Have More' - which meant the customer got
more value for money, and more taste to relish from his Ice Creams.
From the Present to the Future

• The West was won by taste, innovation and quality. It is available through 20,000 +
outlets across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh.

• Havmor has more than 160 products, possibly the most extensive range in India.

• The third generation- Ankit Chona- is contributing to the business, building on the
core values. He is the driving force in expanding the Restaurant Division as well as
popularizing the Company owned Ice cream and Fast Food Parlours - Hav Funn.

• The Chonas will also continue to own about 40 Hav Funn ice-cream parlours run by
Havmor Restaurants
Over Major competitor :

• Kwality Wall’s (founded 1956)


• Vadilal (founded 1907)
• Amul (founded 1946)
• Baskin Robins (founded 1945)

Product :

There are so many product and verity of product available in market and retail store

Promotional activity
It recognises that these are competitive times and promotional activities are necessary
to create positive brand awareness amongst its customers.

• Havmor to spend Rs 40 crore annually towards marketing

Havmor has been the recipient of various awards and trophies like Times Food
Award in the year 2008 in the category of Best Ice Cream by Times of India.
Havmor also promotion on wearies medium it follows
 Television
 News Paper
 Online marketing
 Pay per click Marketing
 Social Media Marketing
 Mobile Marketing
Vision, mission and Corporate Goals & Objectives:

Our Vision
• By the year 2020 we will be amongst the top three Ice cream brands in India with a
turnover exceeding Rs.15 billion.

Our Mission
HAVMOR, are committed to offer the finest quality products to our customers at the
best value for money , driven by the motto of GOODNESS ( ACHAI)
,TRUTHFULNESS (SACHHAI) & CLEANLINESS (SAFAI).

Our objectives
To expand business in India and to attract customers with satisfaction
SWOT Analysis
STRENGTH:
 Varieties of ice cream flavours
 Innovative frozen food
 Strong market share in India

WEAKNESS:
 High price
 Less market share in rural areas

OPPORTUNITY:
Increase production due to new installation of technology

THREAT:
Increase number of competitors
Sr Author & Title Objective Test & Result
no year methodology

1. HINGE A STUDY ON Amul is launch Non-probability As per the study


RASHMI CONSUMER a new product. sampling most of the
C.(1996) Attutide 400 consumers consumers
TOWARDS preferred Amul
AMUL ICE- as favorite
CREAM VIS- brand of Ice-
A-VIS cream because
DIFFERENT of good quality,
BRANDS IN better avaibility
ANAND AND with reasonable
NADIAD price range.
CITIES

2. Svit THE IMPACT The main online survey According to


Koren(2015) OF objective of this total sample size ranking of the
CONSUMER labelling is to of 72 determinants of
ATTITUDES inform the consumers’
TOWARDS consumer in a willingness to
CHOCOLATE way that can purchase these
PRODUCTS promote products, the
WITH sustainable price plays the
SUSTAINABIL consumption. most important
ITY LABELS role.
ON BUYING
PROCESS
3. Dr.Hannah Customers’ The purpose of primary data The findings
Wanjiku Attitude towards this paper is to 100 consumers could enable
Wambugu(2014) Milk packaging analyze retailers and
design and consumers’ milk processing
attitudes companies to
product in
towards milk have better
Kenya. packaging understanding of
designs Kenyans’
available in attitude towards
Kenya milk packaging
designs.

4. Dr.V.Kannan(20 CUSTOMERS Britannia primary and Customers ask


17) PREFERENCE products are secondary data for specific
AND liked by all 300 respondents biscuits of
ATTITUDE individuals Britannia in
irrespective of retail shop
TOWARDS
age and sex. because of their
BRITANNIA advertisement. If
PRODUCTS – A the particular
STUDY WITH brand is not
available they
would not
recommend any
other brand.
5. Leslie J. Consumer shows that personal It appears that
Butler, Attitudes consumers interviews consumers
Marianne toward Milk had similar examines 230 will react
McGarry Products purchase negatively
Wolf, and Produced interest for when they
Stacey from Cloned the full-priced learn of the
Bandoni(2006 Cows product change in
) production
method and
may purchase
a different
brand or type
of milk.
Objective of Study & Methodology:

Problem Statement:
• To study a customer attitude towards Havmor ice cream

Research OBJECTIVE :
Primary objective:
• To find out the Customer attitude towards Havmor ice cream.

Secondary objective:
• To study impact of demographic factor of customer on buying behaviour.
• To find out customer flavour preference.
Research Method:
Research Design
• There are three types of research design so I follow only one Descriptive
research design

Definition of Descriptive research design:

Descriptive research is used to describe characteristics of a population or


phenomenon being studied. It does not answer questions about how/when/why the
characteristics occurred. ... Thus, descriptive research cannot be used as the basis
of a causal relationship, where one variable affects another.
Research Instrument:
Questionnaire is used for the purpose of data collection as the research instrument.
Sample Size
100 Questionnaires paper filled from Varachha and Adajan area.

Sampling Technique
Non-Probability Sampling
Definition:
Non-probability sampling is a sampling technique where the odds of any member being
selected for a sample cannot be calculated. It’s the opposite of probability sampling.

In the non-probability sampling technique there are wearies types but I follow only one
is purposive Sampling

Definition:
Where the researcher chooses a sample based on their knowledge about the population
and the study itself. The study participants are chosen based on the study’s purpose.
DATA COLLETION

For the preparation of the project both types of data are used.
Primary data: Primary Data through questionnaires for consumer.
Secondary data: Magazine, websites, Internet, Article.
Thank You