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CHANNEL FORMETS

Channel
Design

Paramjit Sharma
Manufacturer Buyer-Initiated
Based Formats

Retailer Point-Of-Consumption
Merchandising
Based

Channel
Service-Provider Third-Party Influencer
Design Based Formats

Door To Door Catalog & Technology-


Formats Aided Formats

Channel Formats
Paramjit Sharma
Manufacturer
Based

•Manufacturer Direct

•Full Service WS-Distributor

Channel •Manufacturer-Outlet
Design
•License

•Consignment-Locker Stock

•Broker

Paramjit Sharma
•Franchise

Retailer •Dealer Direct


Based
•Buying Club
•Department Store
•Warehouse-Club
•Mass Merchandiser
•Mail-Order Catalog
Channel •Specialty Stores
Design •Food Retailer
•Specialty Discounter
•(Category killer)

•Convenience Stores

•Hyper Market
Paramjit Sharma
•Contract Warehousing
Service-Provider
Based
•Sub processor

•Cross Docking

•Integration of Truck and Rail

•Roller Freight

Channel •Stack Train and Road Railer


Design
•Direct Mailer

•Bartering
Scheduled Train
•Value Added Reseller

•Influencer Specifier Outsourcing

•Financial Service Provider


Paramjit Sharma
Door To Door
Formats

•Individual on Site

•Route
Channel •Home Party
Design
•Multiple Marketing

•Service Merchandising

Paramjit Sharma
Buyer-Initiated
Formats

Cooperatives
Channel
Design

Buying
Groups

Paramjit Sharma
Point-Of-Consumption
Merchandising

Channel Vending-Kiosk Pay-Per-Serving


Design Point of Dispensing

Computer
Access
Information

Channel Formats
Paramjit Sharma
Third-Party Influencer
Formats

Charity

Company Sponsored Programme


Channel
Design Premium and Gift Market

Product Promotion Mailing

Customer List Selling

Paramjit Sharma
Specialty
Catalog Third Party
Catalog
Television
Home
Business Shopping
To Trade Show
Business

Channel Interactive Database


Merchandising Marketing
Design

Catalog & Technology-


Aided Formats

Paramjit Sharma