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BUSINESS POLICY & STRATEGIC MANAGEMENT

Strategic Management - Components
The General Manager 
More than a strategist

Prashant Duttagupta

CHAPTER 02

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BUSINESS POLICY & STRATEGIC MANAGEMENT

Strategic Management - Components
General Manager¶s roles 
Interpersonal  Informational  Decisional

Prashant Duttagupta

CHAPTER 02

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BUSINESS POLICY & STRATEGIC MANAGEMENT

Strategic Management - Components
Corporate level general manager (CEO) 
Conceptualizes the strategy  Initiates strategic management processes  Maintains strategic management processes

Prashant Duttagupta

CHAPTER 02

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BUSINESS POLICY & STRATEGIC MANAGEMENT

Strategic Management - Components
Board of Directors (2) 
Corporate level strategists

Prashant Duttagupta

CHAPTER 02

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BUSINESS POLICY & STRATEGIC MANAGEMENT

Strategic Management - Components
Mission 
Business scope definition  Mission statement defines the basic reason for the existence of an organization that helps legitimize its function in society

Prashant Duttagupta

CHAPTER 02

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BUSINESS POLICY & STRATEGIC MANAGEMENT

Strategic Management - Components
Business Definition 
Clarifies the nature of current products and/or services, markets and value or functions a firm provides

Prashant Duttagupta

CHAPTER 02

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BUSINESS POLICY & STRATEGIC MANAGEMENT

Strategic Management - Components
Objective(s) 
Business purpose  Time dimension  Quantitative dimension

Prashant Duttagupta

CHAPTER 02

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BUSINESS POLICY & STRATEGIC MANAGEMENT

Strategic Management - Components
Environmental Forces Internal Resources & Power equations

Set of future mission & objectives

Corporate Value System

Past Internal Developments

Prashant Duttagupta

CHAPTER 02

12:12 AM

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