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Submitted to:- Prepared by:-


Dr. Manisha Panwala. Desai Chintan (01).
Patel Lukesh (06).
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CONT«.
¢ India¶s mobile phone subscriber base is
growing at a rate of 82.2%.

¢ China is the biggest market in Asia Pacific with


a subscriber base of 48% of the total
subscribers in Asia Pacific.

¢ Compared to that India·s share in Asia Pacific


Mobile phone market is 6.4%. Considering the
fact that India and China have almost
comparable populations, India·s low mobile
penetration offers huge scope for growth.
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OBJECTIVE
÷    

¢ To know relative customer response towards Advertisement


by Nokia and Samsung in the Mobile industry.
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¢ To know which Brand is preferred by the customers most


and why?
¢ To know who influences the customers to buy specific
brand·s mobile.
¢ How people of different age group respond to
Advertisement.
¢ To find out which Mobile company have good advertising.
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BIBLIOGRAPHY
¢ Next Mobile Revolution, Business Today
¢ Rural To The Rescue, Business Today
¢ http://www.wirelessdesignasia.com/article-
8488globalmobilehandsetshipmentgrew17yoy-
Asia.html
¢ http://www.forbes.com/feeds/businesswire/2009/0
4/24/businesswire123735951.html
¢ http://digital-lifestyles.info/2007/03/05/worldwide-
mobile-phone-sales-grow-21-in-2006/
¢ http://en.wikipedia.org/wiki/Mobile_phones