Joshua Noel T.

Bonifacio
BSA - 4B
 COMPANY PROFILE
The Manila Bulletin continues to flourish in the last 115 years with its partnerships
with governments, businesses, shareholders, and varied stakeholders. It is the second
oldest newspaper published in the Philippines and the second oldest English newspaper in
the Far East.
It has lived up to its reputation as “exponent of Philippine progress” through fair and
accurate nes and features and in keeping the public fully informed during the most difficult
and trying times.
From being a shipping journal that published advertisements of shipping companies
in its early years, the Manila Bulletin became a chronicler of news and inspiring stories
about every Filipino – the youth and toddlers, the elderly, the farmers and fisher folks, the
religious and socio-civic groups, and eminent world figures who made it into the news.
The company is 54.20% owned by U.S. Automotive Co., Inc., which was also
incorporated in the Philippines.
The Manila Bulletin is the pioneer in taking the first giant steps to become the only
broadsheet to utilize an integrated approach to a multi-level platform. Thus, it prides itself
in not just being a newspaper but more so in being a multi-media company. harnessing the
power of technology to keep its readeres and the market fully informed.
The Manila Bulletin adapts and thrives in the ever-widening digital universe and is
now present in every platform, from print, online, mobile, LED billboards, and in every
 Balance Sheet &
Income Statement
 Analysis

Year Efficiency of Efficiency of Leverage Return on

Operations Investing Financing Investment

Solution Net Profit Asset Turnover Equity ROI =

Margin = = Turnover NPM × ATO ×
Net Sales/Assets = ETO
Income/Sales Assets/Equity
Current Year
2.23% 36.45% 172.50% 1.40%
Previous Year
1.60% 40.64% 185.81% 1.21%
 Computation
Year Efficiency of Efficiency of Leverage Return on
Operations Investing Financing Investment

Solution Net Profit Asset Turnover Equity ROI =

Margin = = Turnover NPM × ATO ×
Net Sales/Assets = ETO
Income/Sales Assets/Equity
Current Year 49,866,907/ 2,238,662,150/ 6,142,523,414/ 2.23% × 36.45%
2,238,662,150 6,142,523,414 3,560,972,226 × 172.50%
= 2.23% = 36.45% = 172.50% = 1.40%

Previous Year 42,529,109/ 2,663,428,493/ 6,554,016,303/ 1.60% ×

2,663,428,493 6,554,016,303 3,527,303,816 40.64% ×
= 1.60% = 40.64% = 185.81% 185.81%
= 1.21%