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Tesla - The Race to Disrupt

Automotive Industry
Han Le
The evolution of Tesla

Traditional car manufacturers

How does Tesla’s strategy differ from
traditional car manufacturers?

• Taking advantage of government support

• Inspirational founder’s story and performance focused marketing
• Design innovation and differentiation
• Cost savings by taking advantage of underpriced resources and
• Different sales channel and outstanding customer service
What kind of a role digital technology plays
on Tesla’s strategy?

• Industry leading electronic integration

• Automation
• Digitally integrated design
• Personalization
• Fast updates and fixes