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Presentation on:- Product Design

Submitted by:- Harmanpreet Submitted too:- Amarjeet Sir

Roll no. 1734734
Class:- MBA 2sem
Meaning & definition
Factors influencing
Product design can be defined as “
the translation of intellectual wisdom,
requirements of the entrepreneurs, or
needs of the customers, etc. into
specific product.“
 Functionality: The product must perform
properly for intended purpose.
 Reliability: The product must perform
properly for the designated time period.
 Productivity: The product must be produced
with a required quantity and quality at a
defined cost.
 Quality: The product must satisfy customer’s
 Create attention in the product for increasing
the sale potentials.
 To make the product more effective and
create more utility in the product for the
 To produce better quality at the lowest
possible price.
 Enlarge importance of the product from
customer’s point of view.
 Functional design: This includes
developing an idea into tough model of the
proposed product. The models of the
proposed product are tested thoroughly
under different conditions and for certain
 Aesthetic design: Before production on
commercial level another type of design must
be made in order make customers familiar
about the product and must be appealing to
the eyes.
 Production design: It means design which
may effect the economies. As soon as
product is fully tested to determine the
functioning correctly. Check if any design
changes can made will effect the economies.
 Packing design: Packing design should also
be appealing to customers depending on size
and nature of the product.
 Research and development: The design of
the product is done by the Research and
development department of organization with
the help of many other departments.
 Manufacturability: It implies that designing
of the product in such a way that it’s
manufacturing/assembling can be done in a
easy way. While designing a product, the
manufacturing abilities of the organization
must be kept in mind.
 Standardization: It refers to the less variety
in the design of products, i.e., new products
are designed in such a way that there is no
major variation from the existing product.
 Robust design: Robust design means
designing a product that is operational in
varying environmental conditions.
 Computer-Aided design: It is a software
which helps the designer to make the three
dimensional design of the product on the
computer and visualize the product from
different angles.
 Life cycle of product: The product has four
stages throughout the life of a product. The
duration of the life of a product depends
upon the type of a product.
Customer’s perspective
 Functions: The product should fit for the
use by the customer. Functions of the
product can be divided into two types of
needs- ‘musts’ and ‘wants’.
 Aesthetics: These are the external looks of
the product constitutes the basic requirement
of any product to decide its acceptability and
the value or price in the market.
Organizational perspective
 Intrinsic cost of material: The main
objective of value analysis is to reduce the
material cost by way of elimination of
wastages, reduction in material consumption.
The reduction in cost of material can also
come from cheaper substitute parts.
 Cost of Labour: The aspect of labour cost
is handled effectively by management by
work measurement, time study, motion study
and method study.