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Know Yourself

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2 e persons w o can 'make t e product,
market it and count t e money, but above
all t ey ave t e confidence t at lets t em
move comfortably t roug unc artered
waters'.

Confident in t e face of difficulties and


discouraging circumstances.

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Oot an 'inventor' in
t e traditional sense but
one w o is able to carve
out a new nic e in t e
market place, often
invisible to ot ers.
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2o make be successful
requires t e drive t at only
comes from setting goals and
targets and getting pleasure
from ac ieving t em.
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2o succeed means taking measured risks.
Often t e successful entrepreneur ex ibits
an incremental approac to risk taking, at
eac stage exposing im/ erself to only a
limited, measured amount of personal risk
and moving from one stage to anot er as
eac decision is proved.
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2  „ 
Õard work, energy and
single-mindedness are
essential elements in t e
entrepreneurial profile.
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