Professional Documents
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GEOGRAPHICAL
LOCATION IN CONSUMERS
BUYING PREFERENCES
Marie Anlenette Divino
Patricia mae palo
Kent wilbert de roxas
“
"We're not lost. We're locationally
challenged." ~ John M. Ford
Location plays an important role in not only
predicting behavior but in determining the
most practical means of utilizing channels
to suit a consumers needs based on where
they live.
Geographical Location Consumers Buying
-Refers to a specific physical Preferences
point on earth. This is more -Is defined as the subjective taste
precise than area or place often of an individual consumers,
defined by a set of latitude and measured by their satisfaction
longitude coordinates. with those items after they’ve
purchased them.
4
Consumers, either living in rural or
urban place can alter their buying
fondness concerning the
Transportation, Distance and Time
they have.
Factors That Affects
Consumer’s Buying
Preferences based on
Geographical
Location
Rural Urban
rural residents are more Though, not all urban
reliant on personally-owned, areas have major
single driver automobiles for
transportation than their urban public transportation
counterparts, many rural systems, they tend to
residents are unable to rely on have more options
this mode of transportation. available than those
Personal vehicles can be
expensive to purchase and found in rural areas.
maintain, and some residents
may not have drivers' licenses.
Rural Urban
It is difficult to the Consumers in urban
consumers of rural areas
areas will spend less
to buy their basic needs
because of the distance distance on
they will spend in order purchasing their
for them to reach their needs.
location.
RURAL URBAN
They will spend a Urban consumers can
save time and they can
lot of time on still do the things after
purhasing goods they purchased their
and it can waste needs.
their time just to
buy in the city.
Transportation, Distance and
Time a consumer has can affect
their buying preference with
regards to their location either
rural or urban place.
Differences and Similarities of
Rural and Urban Consumer
RURAL base in Preferences URBAN
14
The effect of Transportation, Distance, Time
and to the product which the consumers
patronized can affect today’s geomarketing
activities that become more advanced than
some of the traditional strategies.
15
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