The Story

Management Information Systems (MIS 750) Group Presentation 2: Book Review Prepared by: Faeza Zainal Abidin (2009367799) Nurwahida Mohd Yaakub (2009782101) Siti Noor Hidayuu Kamalrulzaman (2009983613) Prepared for: Assoc. Prof. Dr. Mardziah Hashim Presentation Date: 20 September 2010
Masters of Business Management (BM 770) Universiti Teknologi MARA Shah Alam, Malaysia 2010

PART 1: GOOGLE STORY INTRODUCTION

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01: 25th Anniversary of Buckyball (4 Sept 2010)

Title: The Google Story Authors: David A. Vise with Mark Malseed Edition: First Edition Date of Publication: 15 November 2005 Publisher: Pan Books (Great Britain)

ISBN Number: 978-0-330-44005-9 Format: Paperback (also available on hardcover, ebook & audiobook) Number of pages: 316 (incl. appendices) Number of chapters: 26 Price: RM38.90

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02: India s Independence Day (15 Aug 2010)

The Google Story what is it about?
‡ biography of Sergey Brin & Larry Page, Google co-founders ‡ how Google was created & developed ‡ how Google become highly profitable ‡ Google s competitive advantages ‡ Google exciting culture

PART 2: CONTENT OUTLINE

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03: World Cup Final (11 Jlul 2010)

Chapter 1: A Healthy Disregard tor the Impossible (pp 10-19) Chapter 2: When Larry Met Sergey (pp 20-31) Chapter 3: Learning to Count (pp 32-44)

History of Google

Chapt r 5:

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Chapt r 16: Goi g Public (pp 168-180) Chapt r 17: Playboys (pp 181-191) Chapt r 24: o y achi (pp 259-268) ro (pp 269-280)

Chapt r 25: Th Chi a Sy

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04: Doodle4Google World Cup Winner (NZ) (15 June 2010)

Fi a cial a I v st t att rs

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Chapter 8: Chapter 9:

A Trickle (pp 93-102) Hiring a Pilot (pp 103-111)

Chapter 13: Global Goooogling (pp 141-151) Chapter 14: April Fools (pp 152-163) Chapter 15: Porn Cookie Guy (pp 164-167) Chapter 21: A Virtual Library (pp 228-239) Chapter 26: Googling Your Genes (pp 281-292)

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05: PAC MAN s 30th Anniversary (21 May 2010)

Google s Progress an evelop ents

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06: Pi Day (14 Mar 2010)

Chapter 20: A Legal Showdown (pp 220-227) Chapter 22: Trick Clicks (pp 240-249)

Challenges Faced y oogle

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07: Louise Braille s Birthday (4 Jan 2006)

Chapter 4: Chapter 7:

The Secret Sauce (pp45-57) The Danny Sullivan Show (pp 82-92)

Chapter 10: You ve Got Google (pp 112-120) Chapter 11: The Google Economy (pp 121-129) Chapter 19: Space Race (pp 204-219) Chapter 23: Attacking Microsoft (pp 250-258)

Advertising Business & Competitive Advantages

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08: Hans Christian Andersen s Birthday 2 Apr 2010)

Chapter 6: Burning Man (pp 70-81) Chapter 12: And on the Fifth Day (pp 130-140) Chapter 18: Charlie s Place (pp 192-203)

Google Cultures

PART 3: CONTENT SUMMARY

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09: E.C. Segar s Birthday (Popeye) (8 Dec 2009)

(Chapters 1, 2)
Born 12 Dec 1972 in Michigan, US

Father was a Professor in computer science in Michigan. Father died of polio at 58.

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10: April Fools! (1 April 2010)

(Chapters 1, 2)
Born 21 Aug 1973 in Moscow, Russia

Father teaches math in Maryland Mother a scientist at NASA¶s Goddard Space Flight Center

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11: Sesame Street (10 Nov 2009)

(Chapter 3)
Ph.D research project - Data mining & indexing 10,000 searches a day at Stanford Existing search engines were unsatisfactory.

Can be applied to the Internet!

PageRank - search result are ranked based on a site s relevance

Misspelled googol for google when looking for a name

Tried to sell PageRank liscence to Alta Vista, Yahoo & Excite

Brin & Larry decided to run the internet search as their own business

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12: Day of the Dead (Mexico) (2 Nov 2009)

(Chapters 5, 16, 17, 24 & 25)
June 1999: funded $25 million from Silicon Valley Venture Capitalists Sequoia Capital & Kleiner Perkins Classified shares: Aug 19: GOOG went out on NASDAQ at $85 (19.6m stocks)
‡ Class A for regular investors (1 vote) ‡ Class B for Brin & Page (10 votes)

Aug 1998: Andy Bechtolsheim, a computer whiz & legendary investor invested $100,000

Raised $1 million from family and friends

April 2004: Google was going public (Brin & Page were reluctant they enjoyed privacy, loved the freedom)

Aug 1998: $100.01 May 2005: $225 June 2005: $300

Google Guys auctioned their shares online

Highest: $741.13 (Nov 07)

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13: Linnea Selin (Sweden) (1 Nov 2008)

(Chapters 8, 9, 13, 14, 15, 21, 26)

Watch a very interesting video here: http://www.youtube.com/watch?v=EjN5avRvApk It shows Google s important achievement throughout its 11 years in business