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13: Linnea Selin (Sweden) (1 Nov 2008)

(Chapters 8, 9, 13, 14, 15, 21, 26)

Watch a very interesting video here: http://www.youtube.com/watch?v=EjN5avRvApk It shows Google s important achievement throughout its 11 years in business

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14: Leonardo Da Vinci s Birthday (15 Apr 2005)

(Chapters 8, 9, 13, 14, 15, 21, 26)

June 27, 2000: Google announced it was now the largest search engine in the world (more than 1 billion pages)

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15: Teacher s Day (US) (3 May 2005)

(Chapters 8, 9, 13, 14, 15, 21, 26)

Wireless search capability people can use Google on mobile devices

Google Maps-people can view route/map on mobile devices

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16: Queen s Day (Netherlands) (30 Apr 2005)

(Chapters 8, 9, 13, 14, 15, 21, 26)

2001- Google Image Search (had more than 250 million pictures at that time)

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17: Doodle4Google Competition: Lisa Wainaina (UK) (17 Niv 2005)

(Chapters 20, 22)

Threat to the nation's business and legal establishment

Click fraud: case of lendingexpert.com

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18: Beijing Olympic Games Opening Ceremony (8 Aug 2008)

(Chapters 6, 12, 18)
GOOGLE DOODLE Google believes that logos touch people First Google Doodle: 1999, for Burning Man Festival Google Doodle for Halloween 1999 mentioned on Slashdot, the No. 1 must-read techie website Doodle are done for holidays / big events (as long as they re not politically or religiously sensitive). Also done to commemorate birthdays of artists / scientists, famous discoveries. Google usually posts 2 / 3 doodles each month 20% RULE Go do your own stuff Software engineers are allowed to spend at least 20 percent of their total working time, or one day a week, working on whatever projects interested them. Purposes: Encourage innovation / Motivating engineers to come up with breakthrough ideas If something is worth doing, it gets funded

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19: Happy Halloween (US) (31 Oct 2006)

(Chapters 6, 12, 18)
ENDLESS snacks & tidbits

Your workspace, your deco

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20: Michael Jackson s Birthday (29 Sept 2009)

(Chapters 4, 7, 10, 11, 19, 23)
LOW COST
‡ Build their own computes ‡ Words-of-mouth advertising FOC ‡ Brin & Page sought to forge a relationship with Danny Sullivan (reporter for the LA Times & The

Orange Country Register) to help them spread the word globally ADVERTISE IT LIKE NO OTHERS
‡ Brin& Page sought to forge a relationship with Danny Sullivan (reporter for the LA Times & The

Orange Country Register) to help them spread the word globally USER-ORIENTED
‡ Want user to have good experience no pop-ups on search pages

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21: Beatrix Potter s Birthday (28 Jul 2008)

(Chapters 4, 7, 10, 11, 19, 23)
PARTNERSHIP

‡ Through partnership with Ask Jeeves, Google help grow the overall search market. ‡ Benefits by added its search and advertising service:

-Increase the inventory of places where ads could be displayed, the number of businesses bidding for the places, & prices that they willing to pay. -More users means more profit, more other sites willing & eager to add Google search and ad technology to their offerings. -As for the Ask Jeeves, they enjoy the profit earn and can deliver great experiences to their users

PART 4: LESSON LEARNT

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22: National Artist of Thailand (24 Feb 2009) 

Leverage new technology there s so much that can be done, so many impact can be made  Low cost = higher profit  Differentiate yourself  Innovate, innovate! The world loves new discoveries