Technology Life Cycle In Automobile Industry

History Of The Automobile.
‡ The history of the automobile begins as early as 1769, with the creation of steam-powered automobiles capable of human transport.

‡ In 1806, the first cars powered by internal combustion engines running on fuel gas appeared, which led to the introduction in 1885 of the ubiquitous modern gasoline or petrol-fueled internal combustion engine.

2 Electric automobiles ± A.1 Steam automobiles ± A.3 Internal combustion engines .Types Of Engines ± A.

in 1770 and 1771. . an experimental steam-driven artillery tractor. ‡ For the first time in 1838 a four-seat steam phaeton (car) was built. Nicolas-Joseph Cugnot demonstrated his fardier à vapeur.Steam Automobiles ‡ Steam-powered self-propelled vehicles are thought to have been devised in the late18th century.

Between 1832 and 1839 . Scotsman Robert Davidson built an electric locomotive that attained a speed of 4 miles per hour (6 km/h). . powered by nonrechargeable primary cells. Robert Anderson of Scotland invented the first crude electric carriage.Electric Automobile ‡ In 1838.

fossil fuel) occurs with an oxidizer (usually air) in a combustion chamber.Internal Combustion Engines ‡ The internal combustion engine is an engine in which the combustion of a fuel (generally. . ‡ This technology started a revolution in automobile industry and is being used even now. ‡ In 1885.Benz Patented Motorwagen. the first car to go into production with an internal combustion engine.



About The Company Maruti Suzuki India Limited was formerly known as Maruti Udyog Limited  Started in february 1981 and commenced actual production in 1983  Launched Maruti 800 as the modern car available in India .

‡ Two facilities at Gurgaon and Manesar have combined capability to produce over 7.00. .‡ Till 2004 it was the India¶s largest selling compact car.0000 units annually ‡ More than half the cars sold in India are Maruti Suzuki cars.

‡ During 2007-08. In all. ‡ It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific .842 cars. Maruti Suzuki sold 764. of which 53.024 were exported. over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983.

as a passenger car but nowadays it is used as school vans and maxi cabs. in 1984. It was India¶s first SUV.  After that came Maruti Omni.  Then with modernization and demand for something new Maruti Suzuki came up with their SUV Maruti Gypsy in 1985. . The first car Maruti 800 was a three cylinder car. it had a 796 cc petrol powered engine and a top speed of about 120 kph (75 mph). which was a big hit. It was launched in 1983 compact family car.

‡ To survive in the rising competition Maruti launched WagonR in 2000. ‡ The three cylinder. . Alto model was introduced in 2000. It had a top speed of 130 kph (81 mph). 796 cc petrol powered. ‡ Between 1990 and 1994 the company produced the Maruti 1000. a 970 cc sedan (a car sold by Suzuki as the Cultus in other countries).

‡ In 2005. Estilo. was introduced. which became a big hit and is largest car in A2 segment. ‡It was given a new look to move with the new trend and launched in 2006 with a new name. ‡ The Zen. originally with either a 1. called the Esteem. in 1995 an upgraded version of the Maruti 1000. Maruti came up with a new sporty model of 1197cc and with 4 cylinders named Swift.3 litre petrol or a 1. .‡ It was later on.5 litre diesel engine. a 993cc hatchback car was produced in 1993.

6-litre gasoline engine (without VVT) in 2007.6-litre gasoline engine (with VVT). base of Maruti 800. the SX4 comes equipped with the 1. which Suzuki says is technically highly developed and gives a balance of fuel efficiency and power. Currently. A-Star was launched in 2008 with a new K10B series engine. which was discontinued in 2007. in 2008.  Maruti Suzuki Swift Dzire was launched as new entry level sedan. introduced in 1979. Maruti Suzuki launched SX4 sedan with the 1. *VVT.Variable Value Timing . replacing Esteem.  A-Star (Alto Star) is the 7th generation of Alto Kei Car.

1. Maruti Ritz was launched last year in Indian market as another compact city car to be in the competition. . with the need for another in company¶s profile. Another microvan. named Versa was launched in the year 2001 with 16-valve.3-liter 4cylinder engine.Baleno was launched as another sedan launched by Maruti Suzuki in 1999. but failed to impress Indian public and was discontinued in 2007.

‡ Ritz was the name given. . ‡ Grand Vitara. to Suzuki Splash. in India. a 3 cylinder 1000cc KB10 engine variant. a high end SUV. launched in Japenese market in 2008. was also launched in 2003. ‡ It is imported from Japan as a completely built unit (CBU).

1kmpl and makes Maruti Eeco diverse in its segment.o Maruti Suzuki has come up with all new Maruti Eco replacing its own previously launched Maruti Versa with 1196 cc. o Maruti Eco is attired with a new high pressure fuel Injection. . Bharat Stage IV compliant engine. knock sensor & crack sensor which helps in saving fuel and deliever fuel efficiency of 15.

. Kizashi which was showcased at the Auto Expo will get into production soon. Euro V engine and the first six-speed transmission from the Suzuki stable with sport 21´ wheels.o Maruti Suzuki plans debut into the luxury car segment with the Kizashi in 2010. ‡ Maruti¶s Kizashi will carry an advanced four-valve turbo-fired two-litre petrol. ‡ Maruti Kizashi is expected to be the first all-wheel drive sedan in the luxury D segment.

‡ The car has reported slipping sales in recent times.The Case Of Maruti 800 ‡ Over 2.5 million Maruti 800's have been sold since its launch in 1984. . mainly due to the introduction of the Alto at a comparable price.

‡ In these cities government has made it mandatory for the vehicles sold to be Euro IV compliant. Maruti will stop selling the car in 13 major cities. Maruti Suzuki does not have plans to upgrade it to Euro IV or BS IV emission norms.Proposed Phasing Out ‡ Maruti Suzuki is planning a phase out of Maruti 800 beginning in April 2010. Starting April 2010. Maruti 800 will be sold in other cities till 2015±16. .

. Maruti 800 sales are down by 55% in the 10 months ending in January 2010 with the company selling only 27.‡ Another reason cited is the model's declining sales (because of tough competition between small cars).088 cars during the period.

. ‡ In order to retain market share these industries have to come with more improved versions. which increases cost.Reasons For Changes ‡ The Competition Among the automobile industry doesn¶t let any company stick to a particular engine technology or design.

‡ Eg . Indian Automobile Industry has to follow Euro IV/ Bharat Stage IV emission norms.‡ Another most important reason is the changes in the Government Norms as these leads to increase in costs for the automobile industries since they have they follow new norms such as Euro IV or Bharat Stage IV and make changes in the engine technology in order to follow these norms. From April 2010. .

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