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Introduction

Best-cost strategies
• Best-cost strategies are hybrid of low cost provider and
differentiation strategies that aim at providing desired
features, quality, performance, service attributes while
beating rivals on price.
• The essence of best-cost provider strategy is giving more
value for money by satisfying buyer desires.
• A company enjoys best-cost strategy when it incorporates
appealing features, good to excellent product performance
or quality, or more satisfying customer service into its
product offerings at lower cost than rivals.
Advantages
• Cost-based strategies attracts value conscious buyers.
• Companies enjoying cost-based strategies have ability
to offer better goods at attractive prices.
• Provides unique expertise in simultaneously
managing costs down while incorporating upscale
features and attributes.
• Either deliver comparable features at lower prices
than rivals or else match rivals on price and provide
better features.