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Presented by:Patrick Obieke
Royal Swazi Open (Sunshine Tour event). newsletters.pgatour. Million Dollar Challenge and Sunshine Tour events) Internal and external communication Tournament marketing. Maize Power City-to-City Marathon Slow-Mag SA Triathlon Championships. Internet.1988 . Wild Coast Sun Challenge (Sunshine Tour event) Sun City Marathon.co. Liberty Life Corporate Relay.1991 SUN INTERNATIONAL (JHB Head Office) Sport Promotions Executive ± Involved in co-ordination of following: Million Dollar Golf Challenge. Sun City Triathlon National Club Rugby Sevens. PGA Tour Yearbook (Champs Golf) 2 PGA Tour Annual Calendar. PGA Tour Media Guide . promotion and publicity campaigns and event co-ordination: Investec Bank Corporate Golf Days Colgate SA 15km Championships. print) Design and implementation of PGA Tour corporate identity PGA Tour Internet site (www. Sponsorship packaging Developing of media rights (TV.za). Iron Man Triathlon National Club Sevens Rugby Tournament 1995 . National Club Sixes Cricket Tournament 1991 .1998 PGA TOUR OF SOUTHERN AFRICA Marketing and Communications Manager ± Responsibilities included: Media liaison All written communication (press releases. Web site content) Management of Media facility at World Cup Golf.1994 EVENT MANAGEMENT Event Management Consultant ± Involved in sponsorship marketing.
To be covered Event conceptualisation Venue identification Event planning Human resources Event implementation Review and improvement 3 .
Event conceptualisation Event development The need for the event Key stakeholders Target market Format Sustainability 4 .
Identify reasons why you feel this would be successful. 5 .Event concept task Create an event concept.
community. safety.Venue identification Considerations when selecting a suitable site for your event (location.) 6 . facilities.
Work task 2 Extend the previous work task to cover site selection. 7 . Identify a suitable site with reasons for its suitability and prepare a site map to show the layout.
spectators and sponsors 8 . The importance of brand fit for competitors.Event branding Marketing concepts and how they can be adapted for sporting events.
Develop an event logo and identify potential sponsors 9 .Event branding task Create the event brand and the thinking behind it.
Event planning Management structure Scheduling and timetabling Budgeting Permissions Health and safety 10 .
Event planning task Create a scheduling document in the form of a spreadsheet to be used as the key management tool when implementing your event. 11 .
Human resources Team building (gathering competence) Ethos of volunteerism Volunteer selection and appointment Training Reward 12 .
13 .Human resources task Identify the source of your volunteers and create a reward system that would motivate your team.
14 .Event implementation Implementation of the event schedule with reference to quality control and observation of best practices.
Event implementation task Attend a major event and complete a report on the standard of implementation. 15 .
16 .The review process The analysis of a completed event with identification of weaknesses in implementation.
Review task Attend a major event. identify planning. branding and implementation weaknesses and provide recommendations for improvement 17 .
following the processes covered in the facilitation.Summative assignment Create and implement an event. photographs. video clips.) 18 . (Evidence must be professionally presented and can comprise of documents. Produce a portfolio of evidence showing the successful planning and implementation of the event.
Demonstrations Managing chaos The importance of good communication Dealing with diversity The danger of entitlement Creating a supportive work environment 19 .