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A presentation by
× îivedita Gangay
× Virendra Singh Rathore
× Swati Roy
× Victor Mukherjee
× Subhankar Goswami
 
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× apital : Kuala lampur
× Area: 329847 sq. Kms
× States: 13
× Language: Malay
× Population: 22.8 Million
× GDP: $ 318.8 Billion
× urrency: Ringgit
× Second largest Forex Earner
× Awarded ¶Best Tourism Destination· ² Global Traveller
Magazine
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× Malaysia My 2nd Home
— Launched in 1996
— Aimed at convincing foreign retirees to make Malaysia their 2nd home.

× Mesra Malaysia
— Launched in 2002
— Aimed at preparing front line staff s to deliver exceptional service to
visitors.

× Make It Malaysia
— Launched in 2005
— Aimed at generating closer industry relationships with foreign travel
trade partners.
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Brand Positioning:
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Brand Identity:
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Brand Personality:
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Company Centric
× The ¶Truly Asia· campaign
× Official e-tourism portal: virtualmalaysia.com
× Media advertisements
× Visit Malaysia Year 2007 campaign
× Other campaigns like Malaysia my 2nd home,
Mesra Malaysia, Make it Malaysia, MIE
Tourism ampaign«

árand
Communication
Brand ImageÔ
× nity in Diversity
× A liberal nation & an accommodating
population.

Brand AwarenessÔ
× 10.6 million visitors arrived in Malaysia between
January & June 2007 (post VMY 2007).
× Average hotel occupancy rate increased from
51.7% in 1999 to 65.5% in 2006.

Customer
Centric
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