A Presentation on

Intercultural
Communication

1. Introduction to Culture
Topics Covered

2. Types of Cultural Communication

• Cross-cultural communication
• International communication
• Multi-cultural communication
• Intercultural communication
3. What is Intercultural Communication?
4. Significance of International Communication
5. Need for Intercultural Communication
6. Two trends of Intercultural Communication:
Globalization and Multicultural Workplace
7. Guidelines for intercultural communication
8. Examples of cultural diversity
9. Conclusion
 What is • Culture isn’t only intellectual happenings like arts, festivals,
traditional foods, heritages or literature, but refers to the daily
lifestyle of the general population or a group of people or an
‘culture’? individual. It also describes the family life and social life.

Why do cultures differ?

History
Educational Backgrounds
Social backgrounds
Ethnic
Religion
Ecology
Technology
Types of Cultural Communication
Cross cultural communication

International communication

Multi-cultural communication

Inter-cultural communication
What is Inter-Cultural Communication?
“Intercultural communication” is a discipline that studies
communication across different cultures and social groups, or
how culture affects communication.

It is used to describe the wide range of communication

processes and problems that naturally appear within an
organization or social context made up of individuals from
different religious, social, ethnic, and educational
backgrounds.
Significance of Intercultural Communication
Effective intercultural communication helps to
eliminate communication obstacles like language
barriers and stereotypes from international business.
Effective global communication can be achieved through
learning about other cultures and implementing
communication strategies such as reflective listening and
being open-minded.
Need for Intercultural Communication

• Success of any International business.

• Allows workers from different cultures to work together
as a group.
• Worldwide marketing campaign.
• An increase in international business.
Two trends of Intercultural Communication

Multicultural
Globalization
Workforce
• “Globalization” refers to the reduction and removal of
barriers between national borders in order to facilitate
the flow of goods, capital, services and labour.

• The phrase “multicultural workforce” refers to the

changing age, gender, ethnicity, physical ability, and
race, of employees across all types and places of work .
Guidelines for inter-cultural communication:-
• Speak slowly
• Ask distinct questions
• Take turns
• Be supportive
• Write it down
• Check meanings
• Avoid slangs
• Limit the humour
• Maintain etiquette and do some research
• Be sensitive
• Be attentive to cues
Some examples of Cultural Diversity
Japan:
• Culture: It is believe that turning down someone’s request causes embarrassment. If a
request cannot be agreed to, they will say, “it is inconvenient”. The Japanese strive for
harmony and work well in group, they often rely on facial expressions, tone of voice,
and posture to understand others .

• Business relationships and communication: The Japanese prefer to do business on

the basis of personal relationships. One way to build and maintain relationships is
with greetings and seasonal cards.

• Business meeting etiquette: Greetings in Japan are very formal and ritualized. While
foreigners are expected to shake hands, the traditional form of greeting is the bow.
How far Someone bows depends upon their relationship to the other person as well
as the situation.
France:
• Culture: The family is the social adhesive of the country, and each member has
certain duties and responsibilities. The French are private people and have
different rules of behaviour for people within their social circle and those outside
it.

• Business relationships and communication: The handshake is a common form of

greeting. Friends may greet each other by lightly kissing on each cheek. First
names are generally reserved for family and close friends; one should not
address someone by his or her first name until invited to do so.

• Business meeting etiquette: In business, the French often appear extremely direct
because they are not afraid of asking probing questions. Meetings are held to
discuss issues, not to make decisions. One should never attempt to be overly
friendly as the French generally compartmentalize their business and personal
lives.
 Conclusion
Intercultural understanding increases both sending and receiving abilities,
making communication between people with different linguistic and cultural
backgrounds as constructive as possible. With broader experience, the care and
concern you demonstrate will not just nourish intercultural communication but
will encourage further communication efforts as well.

Five reasons for studying intercultural communication include (1) better

understanding your own identity, (2) enhancing your personal and social
interactions, (3) helping solve cultural misunderstandings, miscommunication, and
mistrusts, (4) valuing the ways it enriches the quality of our civilization, and (5)
becoming effective citizens of our national communities.
Not practicing effective intercultural communication can
lead to accidentally offending another individual. An
organization dedicated to improving business between
cultures, the consequences for such an accident can
range from an embarrassing moment to the collapse of
an entire business deal.
 Thank You
1. Albert Tanti 172025003
2. Biswajit Nath 172025012
3. Divyanshu Singh 172025017
4. Pranjit Talukdar 172025030
5. Ritu Sharma 172025037
6. Rekib Ahmed 172025025