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Marketing

Campaign
Marketing Spend Strategy
Objective
It is clear that new customer acquisition is successful and they are generating high revenues ,
retention and repeat buying is not that successful and Marketing spend should focus on New
Customer acquisition Strategies

Repeat Customers
Sum of Quantity_1 Sum of Quantity_2 Sum of Quantity_3 Sum of Price_1 Sum of Price_2 Sum of Price_3 Total Revenue Total Volume
10,114.00 869.00 392.00 $ 1,512,342.07 $ 108,108.40 $ 35,689.70 $18,838,594,433.75 11,375.00

New Users
Sum of Quantity_1 Sum of Quantity_2 Sum of Quantity_3 Sum of Price_1 Sum of Price_2 Sum of Price_3 Total Revenue Total Volume
Which 54,511.00 4,209.00 1,941.00 $ 7,933,405.72 $ 502,615.59 $ 167,250.14 $ 521,883,049,428.48 60,661.00

Customers to
Target
Variance
(New-Repea)/New Most of the New customers spend
Revenue 96.39% on Saturday on 15 hrs
Volume 81%
Highest Revenue generating provinces
Revenue
$160,000,000,000.00
$140,000,000,000.00
$120,000,000,000.00
$100,000,000,000.00
$80,000,000,000.00
3 4
$60,000,000,000.00
Quebec Alberta
$40,000,000,000.00
$20,000,000,000.00
$-
2 1

Second Highest
Highest Region
British Ontario
Columbia

99.5 % of Canada’s Revenue is


generated by these top 4 regions
Competition Analysis
The Competitor has more ads aired on TV (61%)

Advertiser 11457 39%

Competitor 17628 61%

Advertiser 1840 TSN2


Advertiser has TSN2 and Competitor has
Global Montreal as
Competitor 1272 Global Montreal
Segmentation Methodology
Segment 1: Highly spend and loyal group[Loyalist]

Segment 2:High frequency group[Frequent Shoppers]

Segment 3:Coupon getters

Segment 4:Occasionals