Internet Mining Investigations Using Social Media

Legal Communication ± Privileged and Confidential

Allen Lux Sr. Vice President Client Services GlobalOptions

Social Media: What You Want to Know
During his speech on the final day of the Consumer Electronics Show, Facebook founder Mark Zuckerberg stated that ³«users no longer have an expectation of privacy. Mark said that privacy is no longer the µsocial norm¶ and we are seeing drastic changes in attitudes toward that privacy. Privacy issues online have always been of great concern to most people but that no longer seems to be the case.´

Social Media: Industry Statistics (2009)
90 Trillion emails sent 247 Billion emails sent daily 234 Million websites 1.73 Billion Internet users worldwide 126 Million blogs on the Internet 4.4 Billion page views monthly Twitter 27.3 Million tweets daily 350 Million users on Facebook 

500 Million Users (July 21, 2010) 260 Billion Facebook views monthly More than 6 Million views per minute Or 37.4 Trillion page views annually MySpace - 24 Billion views monthly

Internet Mining: Where to Begin ?
Search Metasearch Engine Social Media

Internet Mining Investigations

Sports Enthusiasts Local / Specialized

Deep-Web / Invisible Web

Internet Mining: Metasearch Engines
‡ Metasearch engines enable users to enter search criteria once and access several search engines simultaneously. ‡ Sends user requests to several other search engines and/or databases and aggregates the results into a single list. ‡ Metasearch engines operate on the premise that the Web is too large for any one search engine to index. ‡ Comprehensive search results are obtained by combining the results from several search engines.

Internet Mining: Social Media
‡ Social Media is designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ‡ The heavy utilization of Social Media is believed to be a driving factor in the idea that the current period in time will be defined as the ³Attention Age´. ‡ The main types of social networking services are those which contain category places, means to connect with friends and a recommendation system linked to trust. ‡ People Focus ‡ Myspace ‡ Bebo ‡ Facebook ‡ Hobby Focus ‡ Flickr ‡ Photobucket ‡ Kodak Gallery ‡ Business Focus ‡ LinkedIn ‡ Plaxo ‡ BizWiz

Internet Mining: Sports Enthusiasts
‡ Membership ‡ Recognition ‡ Photos ‡ Scores ‡ Home Venue ‡ Blogs ‡ Local Tournaments ‡ Standings ‡ Schedule

Internet Mining: Local / Specialized
‡ Local Newspapers ‡ County Criminal Search ‡ County Civil Search ‡ Property Assessors Office ‡ Local Volunteer Activities ‡ Local Utilities ‡ Sex Offenders ‡ OFAC

Invisible or Deep-Web Searches
‡ Invisible Web or Deep-Web refers to World Wide Web content that is not part of the surface Web, which is indexed by standard search engines. ‡ Searching on the Internet today can be compared to dragging a net across the surface of the ocean; a great deal may be caught in the net, but there is a wealth of information that is deep; and therefore missed. ‡ In 2000, it was estimated that the deep Web contained approximately 7,500 terabytes of data and 550 billion individual documents.

Social Media: The Future
‡ Exponential Increase in Users ‡ Expansion of Like Minded Sites ‡ Heightened Privacy Awareness ‡ Resistance to Opt Out Policies ‡ Government Intervention
Internet Privacy Gains the Attention of Washington
The chairman of the House Judiciary Committee on Friday asked Google Inc. and Facebook Inc. to cooperate with inquiries into their privacy practices.

Internet Devices
1984 1992 2008 1,000 1,000,000 1,000,000,000

Quit Facebook Day a Bust
Fewer than 40,000 account holders, citing privacy and other concerns, pledged to drop the social networking site -- about 0.00637% of Facebook's more than 540 million users worldwide.

Consequences:

"Andrew Kurtz, 24, of New Brighton, one of the 18 men who take turns posing as pierogies in a crowd-pleasing race after the fifth inning of every game at PNC Park, was dismissed by the team Thursday because he posted disparaging remarks about the Pirates on his Facebook page ... "(His message was) aimed at team president Frank Coonelly, general manager Neal Huntington and manager John Russell. It read: 'Coonelly extended the contracts of Russell and Huntington through the 2011 season. That means a 19-straight losing streak. Way to go Pirates.'"

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