You are on page 1of 30

A talk with

IT’S ALL IN THE DETAILS Heather Dahl

Proprietary
Copyright © 2019 by KOMETA LLC
heather@thecynja.com
SECOND
CHANCES?
FIRST
GLANCE
WHAT DO
YOU MEAN?
UH-OH!
BUT IT’S
WHAT THEY
SEE.
KNOW
YOUR
AUDIENCE
TMI?
AND THEN
THERE’S
THIS…
AND THIS..
THIS..
SMH...
BECAUSE
THIS IS
WHAT
MATTERS!
HOW DOES THIS Seriously.
HAPPEN?!!!
TV? PHOTOS? AUDIO? IT’S JUST A VIDEO.
L I K E I M A K E YO U T U B E V I D E O S … I T ’ S E A SY.
I’M A REPORTER…OR A CEO…OR A INFINIT Y SCARF ENTHUSIAST…
REALIT Y CHECK.
AND WHO DOESN’T LIKE TO TWEET
A GOOD WIPE OUT?!!
SMALL DETAILS = SUCCESS
… E V E N FO R R E P O R T E R S
Turning
GAME CHANGER Tables
THIS IS NOT YOUR SCOOTER

 Not about you


 Not a two-way
 Not a standup
 Not your show
 Not your interview
 Not your crew
 Don’t assume they
care about your
success
DRIVING FROM THE BACKSEAT

It’s not easy, but


possible.
 Strategy
 Preparation
 Sincerity
 Humility
 Discipline
 Focus
 Humor

A lot is at risk…
Your Job—Your
Reputation
3…2...1... Ready?
WE’RE NOT
WATCHING
TITANIC…

GET TO
YOUR
POINT

 Determine your key point


 Bullet point supporting statements
 Remove jargon
DON’T SINK
YOUR SHIP

 Know the media outlet


 Know your logistics
 Practice saying words aloud
 Invest in your on camera attire—
tailoring, ironing, makeup & hair.
 Keep wardrobe where you can get it
quickly. If at home, in a place where
someone else can find it.
 Don’t fight yourself—bold prints, big
earrings, infinity scarves, favorite CLOTHING
COUNTS
hats or neckline TMI.
 Look like the best version of you…not a T V
anchor…audience will connect with a
person…not an host-bot.
 High definition T V means it all shows.
Invest in magnifying mirror.
 Appoint a style council…even fashionable
people make bad choices.
GROOMING
COUNTS
 Consider yourself HOT at all times.
Make sure nothing you say comes
back to haunt you. Don’t let your
guard down until you are in the car.
 Be pleasant. Say thank you. Be
generous. Exude warmth. Listen.
Make eye contact. Engage. MANNERS
COUNT
 Posture. Have someone teach you
how to sit and stand.
 Don’t sit “in” the chair. Sit on your
hamstrings….not your dupa.
 Don’t swivel.
 If you’re doing a video chat—make PRESENCE
your work space is camera ready. COUNTS
 No matter what they tell you—this is
not simply a “conversation”.
 This is a deliberate dialogue. Every
second counts.
 First question? Don’t blow your wad.
 Remember to give the answer you EVERY
want within the framework they SECOND
ask. COUNTS
MAY THE FORCE BE WITH YOU.

Related Interests