Marketing Presentation

Ahmed Hussein Ahmed

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Factors Contributing the rise of consumerism :
Structural Conduciveness .
Structural Strains .
Growth of a generalize belief .
Precipitating factors .
Mobilization for action .
Social Control.
Structural Conduciveness :
Advancing incomes and education .
Advancing complexity of technology and marketing .
Advancing exploitation of the environment .

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Structural Strains :
Economic discontent (inflation ).
Social discontent (War and race).
Ecological discontent (pollution).
Marketing system discontent (Shoddy products ,
gimmickry and dishonesty ).
Political discontent (unresponsive politicians and
institutions ).

4
Growth of a generalized belief :
Social critic writings (galbraith ,packard , Carson ).
Consumer legislator .
Presidential message .
Consumer Organization (CAP).

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Precipitating factors :
Professional agitation (Mahalla Workers).
Spontaneous agitation (housewife picketing ).

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Mobilization for action :
Mass media coverage .
Vote-seeking politicians .
New consumer interest groups and organizations .

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Social Control :
Business resistance or indifference .
Legislative resistance or indifference .

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Environmentalism:

Environmentalism: is an organized movement of

concerned citizens, businesses, and government
agencies to protect and improve people’s living
environment .
Environmental sustainability: is getting profits while
helping to save the planet.
 Many compan ies us e recyclin g as a selling po in t of their prod ucts.

What other companies make a point of mentioning recycling

on their pro duct or in advertising?

Environmental sustainability
Have a Practice
Sustainability Pollution
Economy Prevention

Plan for New Practice

Environmental Product
Technologies Stewardship
Adopt Design
for the
Environment
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Environmental Sustainability

Pollution prevention involves not just cleaning up

waste but also eliminating or minimizing waste
before it is created

Product stewardship involves minimizing the pollution

from production and all environmental impact
throughout the full product life cycle

Design for the environment (DFE) involves thinking

ahead to design products that are easier to recover,
reuse, or recycle
Environmental Sustainability

New Enviromental technologies: involve looking

ahead and planning new technologies for
competitive advantage

Sustainability economy :is a guide to the future that

shows the company that the company’s products,
process, and policies must evolve and what is
needed to get there