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7 C's of Communication

Presented By:
Hammas ullah Naik. (15-Arid-40)
Ahmed Nawaz (15-Arid-17)
Ghayoor Abbas (15-Arid-63)
Muhammad Hassaan (15-Arid-66)

 Completeness
 Courteous
 Consideration
 Concreteness
 Correctness
 Conciseness
 Clarity
 In a complete message, the receiver has everything they need to
be informed and, if applicable, take action.
 One way to make your message complete is to answer the five W's
 Who
 Where
 When
 What
 Why
 Answer all the question asked and give something extra when desirable.
 Completeness brings the desired response.

 Hi everyone,
I just wanted to remind you about tomorrow's meeting on the new telecommuting
policies. The meeting will be at 10:00 a.m. in the second-level conference room.
Please let me know if you can't attend.
See you then,

 Courteous communication is friendly, open, and honest. There are

no hidden insults or passive-aggressive tones. You keep your
reader's viewpoint in mind, and you're empathetic to their needs.
 Courtesy strengthen relations.

 Hi Jeff,
I wanted to write you a quick note to ask a favor. During our weekly meetings, your
team does an excellent job of highlighting their progress. But this uses some of the
time available for my team to highlight theirs. I'd really appreciate it if you could
give my team a little extra time each week to fully cover their progress reports.
Thanks so much, and please let me know if there's anything I can do for you!
What a difference! This email is courteous and friendly, and it has little chance of
spreading bad feelings around the office.
 Consideration means that you prepare every message with the client in
mind. So try to put yourself in receiver's place.
 Consideration is keeping in mind the desires, problems, circumstances,
emotions and reactions of the readers of your message.
 Ways of showing consideration:
 Use 'You' instead of 'I' and 'We' when the news is good
 Stress on positive elements
 It means that message should be specific instead of general.
Misunderstanding of words creates problems for both parties (sender and
 when you talk to your client always use facts and figures instead of generic
or irrelevant information.
The following guidelines should help you to achieve the Concreteness.
i- use specific facts and figures
ii-choose image building words

 Correctness is proper use of grammar, punctuations and spellings. Also the

concept of correctness implies absolute accuracy and information
provided in the message.
 Correctness in message helps in building confidence.
Principles of Correctness

 Use the right level of language. There are three levels of language which
are: formal, informal and substandard. In business letter formal and in some
specific situations even informal writing is appreciated.
 Include only relevant fact, words and figures. Absolute accuracy is essential
for effective written messages. One error in a digit can make a difference
of millions of dollars.

 Dear David,
Further to our conservation today, I am attaching the plan for the first stage of the
project. Hope the one weak deadline is okay with you and your team.

 Conciseness as the name indicates is deliverance of complete message
without repeating sentences while mentioning all the necessary
 For this, take care of the following:
 Unnecessary repetition.
 One word substitution.
 Avoid unnecessary phrases.
 Conciseness saves time.

 When writing or speaking to someone, be clear about your goal or

message. What is your purpose in communicating with this person? If you're
not sure, then your audience won't be sure either.
 It makes understanding easier.
 Complete clarity of thoughts and ideas enhances the meaning of
 Clear message makes use of exact, appropriate and concrete words.
 Clarity makes comprehension easier.